Startup Professionals Musings

DECEMBER 18, 2013

Moore titled “ Crossing the Chasm ,” but most entrepreneurs have no idea how it relates to them. There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. Marketing and sales chasm. Marketing costs can be a deep hole.

Marketing 101

Marketing Entrepreneur Technical Review Customer 101

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. As a mentor to entrepreneurs, I often get asked for the magic that has made Amazon the world's most valuable brand , from a total unknown only twenty years ago.

Marketing 123

Marketing Technical Review Customer Custom 123

Startup Professionals Musings

OCTOBER 4, 2023

Most entrepreneur that fail are quick to offer a litany of constraints that caused their demise – not enough money, time, customers, or support from the right players. The result, called resourcefulness, allows entrepreneurs to create opportunities in the face of scarcity. Every entrepreneur needs to avoid locked-in ways of thinking.

Resource 112

Resource Ideas Competition Entrepreneur 112

Startup Professionals Musings

DECEMBER 12, 2021

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Get attention and reach your audience.

Social Media 127

Social Media Media Metrics Satisfaction 127

Startup Professionals Musings

OCTOBER 31, 2022

After many years in business, I’m convinced that none of us has the strengths and interest in all the areas needed for success, including solution changes, finance, marketing, and operations. Trying to do everything is a sure way to maximize stress, lower job satisfaction, and minimize productivity.

Activity 108

Activity Satisfaction Metrics Startup 108

Startup Professionals Musings

JULY 30, 2022

Perhaps sparked by the recent pandemic, I’m seeing a new era of the entrepreneur, with startups springing up all around. Based on my own mentoring and investing experience, the best entrepreneurs are pragmatic problem solvers. Listen to your customers to arrive at acceptable and marketable solutions.

Startup 135

Startup Mentor Entrepreneur Technical Review 135

Startup Professionals Musings

JUNE 3, 2015

The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change. The road to business success is filled with challenges and frustrations that most aspiring entrepreneurs never even imagined.

Entrepreneur 111

Entrepreneur Search Engine Optimization Satisfaction Social Media 111

Startup Professionals Musings

AUGUST 1, 2022

In my experience as an advisor and mentor to entrepreneurs in business, one of the biggest failures I see is a lack of self-leadership. For example, I often hear from aspiring entrepreneurs that “I had that idea first, and he stole it, and is now making money on my idea.” Build your character and reputation with personal values.

Capital 114

Capital Coach Satisfaction Ideas 114

Startup Professionals Musings

SEPTEMBER 13, 2011

Everyone in the business world has heard of the book by Geoffrey A. Moore titled “ Crossing the Chasm ” (1991), but most entrepreneurs have no idea how it relates to them. There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. Marketing and sales chasm.

Marketing 95

Marketing Entrepreneur Technical Review Customer 95

Startup Professionals Musings

APRIL 2, 2023

One of the simplest questions I get from aspiring entrepreneurs, and ironically one of the hardest, is “How do I start?” They just aren’t prepared for the life they want, and are really asking me how to learn to be an entrepreneur. Help entrepreneurs with constant learning. Learning doesn’t have to be all work.

Startup 108

Startup Education Entrepreneur Tool 108

Startup Professionals Musings

SEPTEMBER 3, 2023

Whether you are an entrepreneur starting a new business, or a corporate executive seeking to revitalize a mature business, the challenge is the same – to become the obvious choice within the hearts and minds of your customers, your employees, and your chosen communities. Connect with the bigger picture of the market and society.

Company 116

Company Companies Customer Custom 116

Startup Professionals Musings

JANUARY 23, 2021

Most entrepreneur that fail are quick to offer a litany of constraints that caused their demise – not enough money, time, customers, or support from the right players. The result, called resourcefulness, allows entrepreneurs to create opportunities in the face of scarcity. Every entrepreneur needs to avoid locked-in ways of thinking.

Startup 164

Startup Resource Entrepreneur Competition 164

Startup Professionals Musings

JANUARY 30, 2022

Moore titled “ Crossing the Chasm ,” but most entrepreneurs have no idea how it relates to them. There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. Marketing and sales chasm. Marketing costs can be a deep hole.

Startup 150

Startup Technical Review Customer Custom 150

Startup Professionals Musings

MAY 16, 2022

With all the upheaval and uncertainty these days, I find many entrepreneurs and business owners are reluctant to pursue new dreams , waiting for the world to stabilize and risks to go away. Entrepreneurs often tout that “million dollar idea,” but I haven’t seen anyone pay that much for one yet. No idea should go unspoken.

Startup 142

Startup Ideas Satisfaction Social Media 142

Startup Professionals Musings

DECEMBER 18, 2020

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I believe that the sooner every entrepreneur and brand builder adapts to this emerging trend, the sooner they will find success.

Customer 173

Customer Custom Social Media Technical Review 173

Startup Professionals Musings

SEPTEMBER 3, 2016

A common request I hear from aspiring entrepreneurs is for an assessment of their latest idea. The best new idea for any entrepreneur should first be based on their own personal interests, skills, and lifestyle, rather than the characteristics of a given market or technology. I can assess execution plans, if you have any.

Entrepreneur 62

Entrepreneur Tips Ideas Satisfaction 62

Startup Professionals Musings

MAY 5, 2013

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. entrepreneur goals startup metrics social media' Marty Zwilling.

Social Media 102

Social Media Media Entrepreneur Metrics 102

Startup Professionals Musings

DECEMBER 5, 2020

No matter what people may proclaim, everyone in business is looking to achieve the highest possible level of satisfaction and financial success in their career. For best results, my advice is to think like an entrepreneur, even if you are a corporate employee. I saw these highlighted well in a classic book, “ Get Smart! ”

Entrepreneur 117

Entrepreneur Sales Customer Custom 117

Startup Professionals Musings

JUNE 11, 2023

Even businesses with highly specialized market segments will find it more effective and simpler to focus on who customers are as people, rather than the “what” of their demographic attributes. I found some excellent guidance on the specifics in the classic book, “ What Customers Crave ,” by Nicholas J. Satisfied is far from memorable.

Customer 131

Customer Custom Social Media Training 131

Startup Professionals Musings

OCTOBER 6, 2021

In my experience, many entrepreneurs rely too much on the perspective of a trusted advisor, or try to emulate a competitor who is getting attention. The challenge is how to develop that self-leadership in every aspiring entrepreneur and business professional role. Celebrate every small success to build team confidence.

Entrepreneur 132

Entrepreneur Course Satisfaction Guide 132

Startup Professionals Musings

JULY 12, 2015

One of the simplest questions I get from aspiring entrepreneurs, and ironically one of the hardest, is “How do I start?” They just aren’t prepared for the life they want, and are really asking me how to learn to be an entrepreneur. Help entrepreneurs with constant learning. Learning doesn’t have to be all work.

Entrepreneur 112

Entrepreneur Startup Education Tool 112

Startup Professionals Musings

FEBRUARY 14, 2015

Most entrepreneur that fail are quick to offer a litany of constraints that caused their demise – not enough money, time, customers, or support from the right players. The result, called resourcefulness, allows entrepreneurs to create opportunities in the face of scarcity. Every entrepreneur needs to avoid locked-in ways of thinking.

Resource 98

Resource Entrepreneur Competition Startup 98

Startup Professionals Musings

APRIL 28, 2021

Almost every entrepreneur and new business owner I mentor is certain that his/her idea has a very high probability of success, and all find it hard to believe that ninety percent of startups ultimately fail. Pivot early, as required, to tune your features and marketing to meet the market and technical realities.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Startup Professionals Musings

SEPTEMBER 15, 2021

More entrepreneurs want to be socially responsible these days, but fear a negative impact on profits, growth, and the ability to find an investor. But very quickly, it is becoming obvious to startups that the value and satisfaction exceeds the costs. That’s a real competitive edge that you can use in your marketing and positioning.

Startup 149

Startup Organization Customer Custom 149

Startup Professionals Musings

DECEMBER 20, 2020

Whether you are an entrepreneur starting a new business, or a corporate executive seeking to revitalize a mature business, the challenge is the same – to become the obvious choice within the hearts and minds of your customers, your employees, and your chosen communities. Connect with the bigger picture of the market and society.

Customer 167

Customer Custom Satisfaction Marketing 167

Startup Professionals Musings

JUNE 28, 2015

Most entrepreneurs believe they are “different,” but they can’t quite understand how. The classic book, “ Hunting in a Farmer's World: Celebrating the Mind of an Entrepreneur ,” by serial entrepreneur and business coach John F. All this made more sense to me as Dini defined the types of entrepreneurs into four categories.

Entrepreneur 106

Entrepreneur News Slides Startup 106

Startup Professionals Musings

MARCH 28, 2014

Perhaps sparked by the recent recession, I’m seeing a new era of the entrepreneur, with startups springing up all around. Based on my own mentoring and investing experience, the best entrepreneurs are pragmatic problem solvers. Listen to your customers to arrive at acceptable and marketable solutions.

Entrepreneur 102

Entrepreneur Mentor Technical Review Satisfaction 102

Startup Professionals Musings

JULY 16, 2022

As a business advisor, I’m always looking for guidance on leadership practices that work, and I was impressed with the classic book, “ The Leadership Mind Switch ,” by D. Their experience as executive coaches and entrepreneurs gives real credibility to their assessment of some new leadership approaches that are required in business today.

Customer 152

Customer Custom Coach Satisfaction 152

Startup Professionals Musings

APRIL 23, 2017

Moore titled “ Crossing the Chasm ,” but most entrepreneurs have no idea how it relates to them. There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. Marketing and sales chasm. Marketing costs can be a deep hole.

Customer 76

Customer Custom Entrepreneur Technical Review 76

Startup Professionals Musings

APRIL 11, 2022

New entrepreneurs are always looking for a shortcut in getting their venture story and plan across to investors, and closing on the funding they need. Now I see in a classic book, “ Business Models for Teams ,” by Tim Clark and Bruce Hazen, an extension of this process to down inside the venture, for teams and individuals.

Funding 133

Funding Activity Customer Custom 133

Startup Professionals Musings

SEPTEMBER 16, 2020

Even businesses with highly specialized market segments will find it more effective and simpler to focus on who customers are as people, rather than the “what” of their demographic attributes. I found some excellent guidance on the specifics in the classic book, “ What Customers Crave ,” by Nicholas J. Satisfied is far from memorable.

Customer 158

Customer Custom Social Media Satisfaction 158

Startup Professionals Musings

MAY 12, 2014

Most entrepreneurs believe they are “different,” but they can’t quite understand how. A recent book, “ Hunting in a Farmer''s World: Celebrating the Mind of an Entrepreneur ,” by serial entrepreneur and business coach John F. All this made more sense to me as Dini defined the types of entrepreneurs into four categories.

Entrepreneur 109

Entrepreneur Startup News Slides 109

Startup Professionals Musings

JULY 9, 2022

A common request I get while mentoring entrepreneurs is for a copy of the startup checklist they need to follow, in order to build a successful new business. The challenge is that every new business needs to be innovative and different, in order to rise above the crowd, bring real change to the world, and give you the satisfaction you seek.

Technology 133

Technology Cloud Computing Social Media Networking 133

Startup Professionals Musings

MAY 26, 2014

Today, these top priorities of many entrepreneurs seem to have reversed. Thus I feel obligated as a startup mentor to look harder at how entrepreneurs can achieve the purpose objective, while still build a sustainable business. Thus I should not have been surprised by a new book by Aaron Hurst, “ The Purpose Economy.”

Entrepreneur 102

Entrepreneur Startup Satisfaction Organization 102

Startup Professionals Musings

OCTOBER 14, 2022

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. For startups, the entrepreneur and founder is almost always the face of the company. Leadership brand development.

Technical Review 129

Technical Review Funding Organization Coach 129

Startup Professionals Musings

OCTOBER 23, 2022

As an advisor to entrepreneurs and a technologist, I’m happy to report that the tide may be turning, and we are experiencing a new era of opportunity for entrepreneurs, and a new appreciation of the power of the digital world. In his classic book, “ Digital Context 2.0: No-comfort consumers – 17 percent. Marty Zwilling.

Social Media 107

Social Media Tool Google Yahoo 107

Startup Professionals Musings

MAY 25, 2022

In every case, a partner can be an asset, bringing new skills and perspectives to the business; or a burden, making every decision more difficult, and taxing your lifestyle satisfaction. I was pleased to see this approach highlighted as well in a new book for startups, “ Zero to IPO ,” by Frederick Kerrest.

Technical Review 125

Technical Review Satisfaction Summary Startup 125