socalTECH

JULY 12, 2012

Los Angeles-based Demand Media has a new market on its sights: electronic books. The firm said today that it has launched two, new electronic book series, part of what the firm said is the "next chapter" of its Demand Studios efforts.

eBook 182

eBook Demand Media Los Angeles 182

InfoChachkie

JUNE 3, 2013

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. And so the book came out.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

socalTECH

MAY 9, 2011

Santa Monica-based TrueCar , the automotive pricing website headed by Scott Painter, has added "Black Book" used car values to the site. According to the company, the new values come via an agreement with National Auto Research , a division of Hearst Business Media. Financial details of the deal between the firms was not announced.

Truecar 133

Truecar Santa Monica Pricing Research 133

socalTECH

SEPTEMBER 14, 2011

Los Angeles-based RRKidz , a new online startup focused on offering children's books via subscription, and headlined by Reading Rainbow and former Star Trek star LeVar Burton, said it has scored a round of funding today. RRkids CEO is Asra Rasheed, formerly of Gottaplay and Thumb Media Group. Size of the funding was not announced.

Services 133

Services Funding Mobile Los Angeles 133

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

MARCH 9, 2019

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. " He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals. Get attention and reach your audience.

Social Media 98

Social Media Media Metrics Satisfaction 98

Tech.Co

JANUARY 15, 2018

Jen Consalvo and I expanded the national footprint of events, hosted conferences and festivals, created monthly leadership summits, hosted an interactive educational speaker series, wrote a book, and launched a daily news and resource platform with a new brand – Tech.Co. Needless to say, very little of it was easy.

Media 175

Media News Organization Content 175

Startup Professionals Musings

APRIL 22, 2020

If your business is to be a thought leader in the social media world, you need a system of grading how much influence you have online, much like the original Klout score, as explained in the classic book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media. Build a team.

Social Media 126

Social Media Media Ideas Writing 126

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

Social Media 99

Social Media Media Tool Startup 99

SoCal Tech Calendar

SEPTEMBER 20, 2012

Thursday, September 20, 2012 -- The City and the Book will explore the dynamic world of storytelling in interactive, virtual spaces on September 20 and 21, 2012. Thursday, September 20, 2012 -- The City and the Book will explore the dynamic world of storytelling in interactive, virtual spaces on September 20 and 21, 2012.

USC 113

USC Design Media Networking 113

Startup Professionals Musings

SEPTEMBER 28, 2019

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 95

Social Media Media Snapchat Platform 95

socalTECH

NOVEMBER 18, 2010

The University of Southern California is looking to tie together technology and media, saying Thursday that it has launched a new Annenberg Innovation Lab as part of the USC Annenberg School for Communication & Journalism. Tags: networking social journalism communications media annenberg. READ MORE>>.

USC 180

USC Media Journal Social Network 180

InfoChachkie

JUNE 3, 2013

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. And so the book came out.

Newsletter 133

Newsletter Startup Entrepreneur Writing 133

Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 79

Social Media Media Invest Platform 79

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 98

Social Media Platform Media Customer 98

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

socalTECH

NOVEMBER 28, 2018

Los Angeles-based ComicBlitz , an online, subscription comic book service which lets users access unlimited digital comic books for $7.99 According to Cinedigm, ComicBlitz currently provides access to approximately 10,000 digital comic books, from more than 30 publishers. a month, has been acquired by Los Angeles-based Cinedigm.

Los Angeles 140

Los Angeles Content Acquisition Mobile 140

Berkonomics

MARCH 10, 2022

Especially for those of us producing forms of media for consumption, from books to movies to music to games to blogs to podcasts and more, our customers expect delivery in the form of bits over the Internet upon demand, usable on a multitude of devices, and sometimes stored and available in the cloud at no additional cost.

Customer 156

Customer Custom Demand Blogging 156

SoCal Tech Calendar

DECEMBER 6, 2017

Tuesday, December 12, 2017 --.

Media 100

Media 100

socalTECH

JUNE 9, 2021

Santa Monica-based Luxury Travel Hackers said today that it has launched a new company, focused on helping the "mobile millennial" book "influencer-curated" trips via social media, with a seed funding. Size of the funding was not announced.

Seed Funding 113

Seed Funding Social Media Funding Santa Monica 113

Startup Professionals Musings

MARCH 12, 2017

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. " He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals. Get attention and reach your audience.

Social Media 69

Social Media Media Metrics Satisfaction 69

Tech Zulu Event

MARCH 2, 2012

I mean it’s tough to carry a black leather book in todays “fashionable” tight jeans. Meet today’s “little black book,” an updated, digital book that keeps track of one’s most private affairs. I basically built the Little Black Book for myself.”

Mobile 82

Mobile eHarmony News Metrics 82

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Create an integrated conventional marketing and social media strategy.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

MAY 5, 2013

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics.

Social Media 102

Social Media Media Entrepreneur Metrics 102

SoCal Tech Calendar

AUGUST 11, 2010

Tuesday, August 17, 2010 -- THE SOCIAL MEDIA CRAZE: NAVIGATING THE MAZE. Presented by: Rebekah King, Consumer Communications Manager, Kelley Blue Book and Shayne Brown, General Counsel, Kelley Blue Book As social media evolves, so do the legal implications for a company and its employees. See [link] (more).

Social Media 100

Social Media Media Tool Company 100

Tech Zulu Event

MARCH 10, 2012

In most offices there would be a shelf of business books. Since, I am constantly reading to learn I would always ask questions about advice from the books. Cunningham’s current business, a marketing agency, Polar Unlimited in Toronto, had expanded in growth through the last decade by embracing social media and web 2.0.

Startup 76

Startup Social Media Content Web 2.0 76

Startup Professionals Musings

JULY 3, 2022

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 140

Social Media Media Snapchat Platform 140

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity. The tools and measurements are the same for both.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Marty Zwilling.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

MARCH 27, 2015

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 101

Social Media Media Marketing Snapchat 101

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 108

Social Media Media Startup Platform 108

Startup Professionals Musings

APRIL 26, 2012

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics.

Social Media 98

Social Media Metrics Media Startup 98

Startup Professionals Musings

DECEMBER 17, 2012

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

Training 93

Training Media Entrepreneur Social Media 93