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GRP Partners Raises New $200M Fund, Becomes Upfront Ventures

socalTECH

Los Angeles-based venture capital investor GRP Partners announced this morning that it has raised a fourth fund, worth $200M, and also renamed the firm Upfront Ventures. GRP has been quite active in the local technology industry, having founded accelerator LaunchpadLA. READ MORE>>.

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Gradient X Exits Beta

socalTECH

Santa Monica-based Gradient X , the programmatic mobile advertising startup backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, Walter Kortschak (Summit Capital), and Mark Suster, said today that it has exited its beta.

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Gravity Gets $10.6M More For Real Time Personalization

socalTECH

Santa Monica startup, Gravity --headed by former MySpace COO Amit Kapur--announced this morning that it has raised $10.6M in a Series B financing round for its personalization technology. The funding was led by GRP Partners, and also included Redpoint Ventures and August Capital. READ MORE>>.

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Gravity Debuts Content Personalization API

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Santa Monica-based Gravity , the developer of real-time personalization software headed by former MySpace COO Amit Kapur, is making a big push today with the launch of a new set of free APIs for publishers. Gravity is backed by GRP Partners, Redpoint Ventures and August Capital, having most recently raise d$10.6M

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GRP Announces $200 Million Fund. Rebrands as Upfront Ventures

Both Sides of the Table

Second, we are announcing officially that we are moving our offices from Century City to Santa Monica. But in Los Angeles, Santa Monica is akin to SoMa in San Francisco, Cambridge in the Boston area or Flatiron / Union Square in NYC. Our portfolio companies value us as sparring partners. What’s up with that?

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Want to Start a Technology Company in LA?

Both Sides of the Table

And we’re left with a city with idyllic weather, major commerce, the media center of the world, and a great emerging technology scene. But we have a great city for building technology companies. Funding is different – In Silicon Valley you have mega venture capital funds and many of them. You don’t.

Company 290
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Fresh Dish Launches Dinner Delivery Service, Backed by Science

socalTECH

The latest startup out of Santa Monica-based technology incubator Science, Inc. Don't know what to make for dinner? Fresh Dish , launched this morning, saying that it will solve that problem, by providing meal delivery service to families every week. The new company has raised $500K from Battery Ventures. READ MORE>>.

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