SoCal CTO

NOVEMBER 17, 2009

Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). Look forward to the discussion.

Acquisition 170

Acquisition Custom Customer Ideas 170

Startup Professionals Musings

MARCH 19, 2022

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients.

Services 121

Services Technical Review Social Media Case Study 121

Startup Professionals Musings

NOVEMBER 26, 2014

Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget.

Marketing 101

Marketing Startup Case Study Resource 101

Startup Professionals Musings

DECEMBER 19, 2015

Image via Flickr by socialautomotive Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The first step is to create the perfect online marketing message.

Marketing 56

Marketing Case Study Resource Social Media 56

Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. It’s about looking out for and catching the next major marketing wave before others have grokked it. I laughed as I did at much of his rant.

Technical Review 384

Technical Review SEM SEO Marketing 384

SoCal Tech Calendar

NOVEMBER 28, 2009

Friday, December 4, 2009 -- The Marketing SIG Presents. Learn how to analyze customer feedback to positively impact your CRM marketing. This event will showcase a panelist discussion on monitoring tools and how to positively leverage the voice of the customer in marketing efforts. Let Them Complainand#8232;!

Custom 100

Custom Customer Case Study Social Media 100

Both Sides of the Table

DECEMBER 17, 2013

“We don’t have budget for that this year” “I don’t believe in social media advertising.” If they’re not buying you need to be marketing to them not selling to them. Not to mention it would be nice to have the CEO on your marketing reference list! The Case for Calling Low.

Sales 375

Sales Technical Review Organization Case Study 375

Both Sides of the Table

JULY 14, 2010

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. You have a marketing department with three people.

Startup 323

Startup Press Development Team Review SEM 323

SoCal CTO

JANUARY 5, 2011

Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - . - 500 Hats , February 1, 2010 When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication? First Principles.

Startup 378

Startup Venture Capital Blogging CTO Coach 378

socalTECH

DECEMBER 1, 2009

During this high-level event, Top Brand Marketers, Agency Executives, Publishers, and App Developers will come together to discuss and explore how brands can harness the power of the billion dollar app boom. The event will dive deeply into the challenges and success stories of the explosive mobile and social app market.

Fandango 124

Fandango CarsDirect Case Study Santa Monica 124

Tech Zulu Event

AUGUST 15, 2011

Their featured speakers, who range in marketing and business expertise, will lead four intimate breakout discussions. and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition. Garth pioneered Klout’s first Influence Marketing campaign with Virgin America.

SEO 85

SEO CTO Coach Conference Social Media 85

Southern California Edison Blog

SEPTEMBER 11, 2017

In order to grow our activities into the enterprise market and raise awareness successfully, we have chosen our new name—SCE Carrier Solutions—in order to announce ourselves as a viable telecom provider for carriers and enterprises while still reflecting our Edison and carrier wholesale roots.

Custom 45

Custom Customer Southern California Case Study 45

AeA Los Angeles Council

JUNE 13, 2008

I was invited to speak to an elite Los Angeles group of high powered CMOs (Chief Marketing Officers) about innovation and corporate social responsibility. Our discussion included case study examples to answer the following questions: What are the different roles of innovation? Does being ethical pay? www.koodooz.com

Case Study 40

Case Study Social Media Study Startup 40

Tech Zulu Event

AUGUST 21, 2013

Nick Tran, Social Media Director for Taco Bell said, “The new entertainment for teens is YouTube. Many executives from media powerhouses such as CBS and ad agencies like Saatchi and Saatchi were there to experience the lifestyle of the people they market to. You can read more about the Orabrush case study here.

Conference 99

Conference Hollywood eHow Content 99

SoCal CTO

JUNE 9, 2010

Now, thanks to social media, you don't have to outspend. "Authentic" is dead - A Smart Bear: Startups and Marketing for Geeks , May 3, 2010 It's time to retire the following phrases. First off the two prezis and then the case study material (i used ERPLY as inspiration). There is a much better technique.

Startup 248

Startup Venture Capital Conference Social Media 248

Tech Zulu Event

AUGUST 13, 2010

Branding / Marketing / Publicity marketing, PR, publicity. . Why cater to a market that makes you eat ramen when you can slap on a suit and get budget for sushi? Bootstrapping enterprise, marketing, Sales. . Bootstrapping marketing, Start-up, Technology. . Post-Launch: Marketing Web Apps on a Budget.

Guide 69

Guide Startup Venture Capital Entrepreneur 69

Tech Zulu Event

NOVEMBER 11, 2011

For how to market your blog in order to get site visitors I suggest checking out the Marketing Show and if you can attend the next Pub Con it is one the best conferences to learn about getting web traffic. The marketer in you says sell sell sell and the passionate blogger says I just wanna create content my followers will love.

Blogging 83

Blogging Email Writing Sites 83