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Can you create a great customer case study?

Berkonomics

We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.). The case study: the best way to reach your target. Advertising money moves to the most rewarding media.

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A good case study is worth many paid ads.

Berkonomics

We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. A good case study quickly lays out the pain, the players, the search, the solution, and the pain-reliving effect after implementing the solution.

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Moving from Social Media to Social Action

SoCal Tech Calendar

Thursday, September 22, 2011 -- Moving from Social Media to Social Action. Well discuss how the media landscape is changing the conversation, but what does it really take to translate that to meaningful action? Well explore campaigns that crossed the boundary from social media to taking action.

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Mobile LAVA: Mobile Local Media Opportunities and Challenges

SoCal Tech Calendar

Thursday, November 15, 2012 -- Mobile LAVA: Mobile Local Media Opportunities and Challenges. Mobile LAVA welcomes BIA/Kelsey analysts Matt Booth and Michael Boland to share their insights into the trends, market events, companies and case studies that are driving current and future opportunities in interactive and mobile local media.

LAVA 100
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Interactive and Mobile Local Media: Trends and Opportunities

SoCal Tech Calendar

Thursday, November 15, 2012 -- Interactive and Mobile Local Media: Trends and Opportunities. See [link].

Mobile 113
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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

Do case studies and gather customer testimonials, as well as build relationships that lead to advocacy, loyalty, and word-of-mouth support. Use social media for marketing, not just feedback. Talk to real live customers in addition to marketers. Avoid the use of jargon, big claims, and special promotions.

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Is Social Media Marketing Worth It?

SoCal Tech Calendar

Wednesday, June 16, 2010 -- Is Social Media Marketing Worth It? This event will take experts from social media analytics, new media thought leaders and practical marketing masters to help you make up your mind if social media is even worth it and if it can be applied to your business. See [link] (more).