InfoChachkie
AUGUST 25, 2011
Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers. 2- The goals for their case studies. Going into projects, I want to understand. 1 - The client's business.
Both Sides of the Table
DECEMBER 17, 2013
One of the questions I’m most often asked by CEOs is how to hire sales people. I’ve also written extensively on sales and on which sales execs to hire and how to think about the different kinds of sales leaders. Call high, and get passed down or; B. It’s too strategic. ” Whatever this issue is.
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Both Sides of the Table
FEBRUARY 3, 2010
I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? Beware of Crocodile Sales. I still do this sometimes, too. Always “test your understanding.&#.
Startup Professionals Musings
AUGUST 9, 2023
In these cases, you need testimonials, usage details, and return-on-investment examples. Multiple decision makers required to close a sale. A good tack is to sell exclusivity, or provide case studies to show return on investment and productivity. Solution brings risk to the customer, or high cost of failure.
Both Sides of the Table
OCTOBER 4, 2009
Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1. The real test of sales and the topic of my post is “why buy now.” It’s what kills most sales cycles including raising venture capital. I know I didn’t.
Startup Professionals Musings
NOVEMBER 15, 2020
In these cases, you need testimonials, usage details, and return-on-investment examples. Multiple decision makers required to close a sale. A good tack is to sell exclusivity, or provide case studies to show return on investment and productivity. Solution brings risk to the customer, or high cost of failure.
SoCal Tech Calendar
JUNE 2, 2017
INTERFACE addresses these IT issues through informative, non-sales oriented, educational seminars customized to the specific needs of the local business community. Its critical to stay current with the technology that runs your organization and secures your operational infrastructure.
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