LA-based A-Frame, a developer of celebrity-led personal care brands, raises cash for its brand incubator
TechCrunch LA
NOVEMBER 17, 2020
“We start interviewing different talent, speaking with their agents and their managers. “For us the calculus was to look at personal care and see what categories need to be reinvented because of sustainability,” said Bloom. “It was important to us once we get to a category what is the demographic opportunity.
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