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Four ways to create marketing excellence

Berkonomics

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes.

Marketing 156
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6 Steps To Providing Exceptional Customer Experiences

Startup Professionals Musings

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. Start with feedback from real customers, set measurable objectives, and make sure rewards and incentives are tempered by customer experiences, rather than only internal thresholds.

Customer 106
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Startup Boost Los Angeles Opens Apps For Fall Class

socalTECH

Startup Boost Los Angeles has opened up applications for its Fall 2019 class, according to the group. Matt Stodder, the co-director of the Los Angeles program, says it is seeking companies with the right team, a minimum viable product, customer traction, and viable plan for going forward. READ MORE>>.

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Do you really want to be the first to market?

Berkonomics

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. Changing the rules to fit the market. As a product marketing effort, it was a failure.

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5 Tactics To Ensure Your Solution Is Customer Driven

Startup Professionals Musings

Instead, they need to validate a customer problem and real market need first. Don’t create solutions looking for a problem , since investors ignore these, and customers other than early adopters will be hard to find. I say again, customers buy solutions, not technology. Your passion isn’t enough to create a market.

Customer 110
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Movio wants to make your marketing videos with generative AI

TechCrunch LA

A proliferation of startups is now trying to devise applications for this new class of language model , where the machine is capable of creating new text, images and videos based on simple human input. The platform is going after marketers with a Canva-style drag-and-drop interface. “We are doing what Jasper and Copy.ai

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8 Ways To Increase Worker Buy-In And Customer Service

Startup Professionals Musings

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver exceptional experiences to their customers. Keep your team happy to create engaged customers. Gregg Lederman, in his classic book, “ ENGAGED!:

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