article thumbnail

Infographic: Social Media Spurring E-Commerce Activity

socalTECH

A new study of social media activity and e-commerce, compiled from Los Angeles social tools developer Social Annex , shows that social media is--not surprisingly--playing a far bigger role in online shopping this year. The company highlighted some of its result in an infographic (reproduced below).

article thumbnail

Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. At the time, it was doing Facebook media buying for e-commerce companies. Primarily here in LA, which is kind of the hub of these companies, but also all over.

Commerce 211
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles

Tech.Co

Currently, TikTok relies heavily on digital advertising to bring in revenue, although this has not been as reliable of a profit stream in recent months as it has previously and is forcing the company to look for alternative ways to make money. Should Tech Giants Stop Trying to Make Social Commerce Happen?

article thumbnail

Glossier just laid off one-third of its corporate employees, mostly in tech

TechCrunch LA

The email recounts some of the company’s recent mistakes, including prioritizing strategic projects that “distracted” the company from its core beauty business and that executives “got ahead of ourselves on hiring.”. The tech team layoffs are notable for a beauty retailer that has often described itself as a technology company.

CTO Hire 197
article thumbnail

Entrepreneur's Brilliant Companies List Pinpoint SoCal Startups

socalTECH

At least six, Southern California companies -- Nimble , ParkMe , Quarterly , Beachmint , Chromatik , and Dollar Shave Club -- have been named as one of Entrepreneur Magazine's 100 Brilliant Companies list today, a healthy share of the publication's annual look at the best ideas, hottest industries, and innovators.

article thumbnail

SEKUR.me Looks To Connect With Mobile Commerce Firms

socalTECH

Santa Ana-based SEKUR.me , a startup developing multi-factor, mobile authentication and payment technology, said today that it has launched a new Strategic Alliance program to help enable mobile e-commerce payments. The company said its product helps enable secure, mobile payments on iOS and Android. READ MORE>>.

Commerce 100
article thumbnail

Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

Product 424