Remove Companies Remove Competition Remove Resource Remove Social Media
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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.

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Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. None should be considered competitive mutually exclusive to any other. Social media as a marketing tool is here to stay, and is now widely accepted.

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Why More Sales And Less Competition Is Not Sufficient

Startup Professionals Musings

Certainly that has been the strategy of many companies, and has worked in the past, but today’s customers and workers are looking for more. With the pervasive and instant communication of social media and the Internet, businesses can no longer hide behind the mask of their own hype, either inside the company or outside.

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5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2 billion users).

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How to Make a Real Social Media Customer Connection

Startup Professionals Musings

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

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Build Social Media Into the Customer Experience

Startup Professionals Musings

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

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Scarce Natural Resources Are Startup Idea Goldmines

Startup Professionals Musings

You can start a new e-Commerce site on the Internet for as little as $100, with cheap smart phone apps, new technology innovations, or tapping the multitude of opportunities brought by capitalizing on our concern for dwindling natural resources. Mature companies often lose sight of scrap and changeover time in existing systems.