Berkonomics

FEBRUARY 15, 2024

Of course, the response depends upon lots of variables, including whether the company is in a fund-raising mode (in which case the CEO may be spending up to 80% of their time on this alone). 15% might be spent networking with those in the CEO’s relationship circle, including the roundtable organizations.

Class 194

Class Organization Technical Review Activity 194

Both Sides of the Table

DECEMBER 7, 2014

I spend a lot of time with startups and thus hear many companies talk about their approach to sales and their interactions with customers. From these meetings you can really tell the leaders that care deeply about their customers and those the look down on them. You’d be very wrong.

Customer 341

Customer Custom Venture Capital Software Review 341

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Mr. Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

Customer 100

Customer Custom Acquisition Technical Review 100

Startup Professionals Musings

JUNE 5, 2019

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers.

Customer 84

Customer Custom Company Companies 84

Startup Professionals Musings

APRIL 1, 2020

Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. For example, Xerox tried to broaden the use of "xerox" as the standard term for "photocopying" to extend their existing customer segment into office automation and all kinds of computing.

Customer 123

Customer Custom Technical Review Examples 123

Startup Professionals Musings

JULY 12, 2021

Sometimes entrepreneurs are so focused on making change happen for customers that they forget that continually changing themselves and their company is equally important. Everyone and every company needs to continually learn from their experience and adapt to a changing world to thrive. Move to a higher platform.

Entrepreneur 167

Entrepreneur Technical Review Mentor Customer 167

TechCrunch LA

SEPTEMBER 13, 2021

Today, SpotOn said it has closed on $300 million in Series E financing that values the company at $3.15 Andreessen Horowitz (a16z) led both the Series D and E rounds for the company, which says it has seen 100% growth year over year and a tripling in revenue over the past 18 months. Image Credits: SpotOn.

Technical Review 296

Technical Review Software Review Invest Acquisition 296

TechCrunch LA

OCTOBER 5, 2020

Companies that have leveraged technology to make the procurement and delivery of food more accessible to more people have been seeing a big surge of business this year, as millions of consumers are encouraged (or outright mandated, due to Covid-19) to socially distance or want to avoid the crowds of physical shopping and eating excursions.

Technical Review 343

Technical Review Startup Marketing San Diego 343

Startup Professionals Musings

JULY 13, 2022

You may feel good when that first burst of customers arrives, but don’t assume that “ word of mouth ” and those early adopters will grow your business to match your dreams of success. In these days of global competition via multiple channels, you need continuous marketing to find more customers. They won’t find you.

Technical Review 142

Technical Review Social Media Conference Customer 142

Both Sides of the Table

MAY 24, 2018

You company is the product and you’re selling an equity ownership in your company but much more broadly you’re selling trust & confidence that you’re going to build something enormously valuable and that you’re going to be enjoyable to work hand-in-hand with over the coming decade of each other’s lives.

Venture Capital 314

Venture Capital Technical Review Invest Slides 314

Startup Professionals Musings

OCTOBER 14, 2022

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. For startups, the entrepreneur and founder is almost always the face of the company. Focus on talent and people growth.

Technical Review 129

Technical Review Funding Organization Coach 129

Eric Greenspan

MAY 14, 2013

So, because I’m a dad, a customer service enthusiast, product evaluator and entrepreneur, I’ve decided to build a business around it. From strollers to high tech, I will distill the best products and services and offer them to the influential Mommy Blogger community for reviews, commentary and endorsements.

Technical Review 135

Technical Review Product Services High Tech 135

Tech.Co

FEBRUARY 16, 2024

FedEx Small Business Grant For: Small businesses Amount: Up to $50,000 Grantor: FedEx FedEx's Small Business Grant is a grant contest run by delivery company FedEx. To be eligible for the program, you need to be a NASE member, and monthly and Silver members have to be involved with the organization for over 90 days.

Technical Review 194

Technical Review Software Review Startup Competition 194

socalTECH

MAY 21, 2013

One of the largest concentrations of technical talent in Los Angeles is in Glendale, at YP -- staffed with a surprising number of Los Angeles startup vets. Our whole product and technology team is about 500 people. Talk about the technology behind your operations here? What''s your background and how did you end up at YP?

Technical Review 223

Technical Review Glendale Advertising Google 223

Tech.Co

JANUARY 3, 2020

Customers are happy, clients are beaming, and the revenue just keeps rolling in. However, as a business owner, you know that resting on your laurels can be dangerous, which is why staying up to date with the latest business technology is a necessity. And if you aren't making good use of this business tech, you're missing out.

Technical Review 91

Technical Review Software Review Social Media Platform 91

socalTECH

MAY 21, 2013

One of the largest concentrations of technical talent in Los Angeles is in Glendale, at YP (www.yp.com) -- staffed with a surprising number of Los Angeles startup vets. Our whole product and technology team is about 500 people. Talk about the technology behind your operations here? Louis and Atlanta.

Technical Review 211

Technical Review Glendale Advertising Google 211

InfoChachkie

APRIL 21, 2011

Part I of this series describes the 360-review that I conducted at a growing, dynamic SaaS business which has recently graduated from the startup stage and entered the early-growth phase. One of the most compelling conclusions I drew from the reviews is that both Founders need delegate more of their day-to-day tasks.

Technical Review 182

Technical Review Software Review Startup Outsource 182

Startup Professionals Musings

OCTOBER 26, 2022

Today’s customers are much more proactive in going online for the latest information, rather than simply reacting to the “push” messages that businesses traditionally use to drive commerce. If you as an entrepreneur are not “listening” to your online reviews, and not moving quickly to make changes, you are losing ground.

Technical Review 151

Technical Review Organization Social Media Entrepreneur 151

Startup Professionals Musings

JULY 8, 2022

Today more than ever, the evidence is clear that business people need to find and communicate a purpose that goes beyond making a profit, in order to ensure customer engagement, as well as your own, and drive results in the marketplace. Challenge yourself to delivering a technical innovation.

Technical Review 143

Technical Review Coach Mentor Customer 143

InfoChachkie

SEPTEMBER 20, 2016

However, savvy startups can leverage LinkedIn to create a customer acquisition and a churn reduction tool. When a user departs their current employer, the company sends a congratulatory note which secures the continuity of their relationship with the user. It’s not about helping them use our software. Bro Benefits.

Customer 100

Customer Custom Software Review Technical Review 100

Startup Professionals Musings

SEPTEMBER 10, 2014

Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Taking on equity investors to fund your company is much like getting married – it is a long-term relationship that has to work at all levels. It’s no fun for either side. Marty Zwilling.

Technical Review 103

Technical Review Innocal Offshore Entrepreneur 103

Both Sides of the Table

JULY 26, 2010

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. It influenced a generation of tech marketers. The book popularized the technology adoption lifecycle curve that originally came out of Iowa State University shown below.

Marketing 294

Marketing Customer Custom Technical Review 294

TechCrunch LA

MARCH 5, 2020

The new moped is the latest effort by Bird to diversify its product offerings to capture more customers. The Austin launch, which kicks off the week before the city’s SXSW music, tech, film and comedy festival begins, marks the official rollout of the Scoot Mopeds. But then scooters came en masse.

Technical Review 237

Technical Review Framework Los Angeles Mobile 237

Startup Professionals Musings

NOVEMBER 18, 2022

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Relationships are a function of customer culture.

Social Media 98

Social Media Technical Review Media Services 98

Both Sides of the Table

MARCH 21, 2013

So when I meet with GRP portfolio companies that do enterprise sales I try to emphasize the following: 1. In the Ad Tech world PS revenue often means providing “media services” as a value-add to using your product. This might mean helping customers buy traffic, arb’ing deals, helping with RTB pricing or trading, etc.

Software Review 321

Software Review Software Services Company 321

Both Sides of the Table

DECEMBER 17, 2013

If you don’t have a good sales methodology already in place in your organization you might try reading that last link. Calling high means reaching the highest level appropriate person in an organization that you can reach to hear your pitch. In a small to mid-sized organization this is likely the CEO or perhaps a COO or SVP.

Sales 375

Sales Technical Review Organization Case Study 375

Tech.Co

DECEMBER 29, 2023

Bobbie One startup that's proved to have the formula for success this year is Bobbie – the first infant formula to be certified as organic by the USDA, and the fastest-growing product of its kind to enter the US market since the 1980s. Verifying Looking for regular tech news straight to your inbox?

Startup 213

Startup Generative AI Newsletter Tool 213

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. The very best marketing is word-of-mouth from your very happy customers. The broad-brush push-marketing is no longer competitive.

Marketing 107

Marketing Technical Review Startup Innocal 107

socalTECH

DECEMBER 28, 2020

Every year, we feature the year end reflections of founders, CEOs, investors, and others in Southern California's high tech community. What was the biggest news for you/your company this year? In 2020, the pandemic radically changed the customer acquisition process for many consumer-facing industries.

Technical Review 140

Technical Review Software Review Organic Search Startup 140

Startup Professionals Musings

AUGUST 4, 2017

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

Customer 85

Customer Custom Product Marketing 85

Startup Professionals Musings

JANUARY 15, 2020

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. For startups, the entrepreneur and founder is almost always the face of the company. Focus on talent and people growth.

Technical Review 124

Technical Review Organization Coach Invest 124

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. The very best marketing is word-of-mouth from your very happy customers. The broad-brush push-marketing is no longer competitive.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

MARCH 27, 2016

Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Taking on equity investors to fund your company is much like getting married – it is a long-term relationship that has to work at all levels. It’s no fun for either side.

Technical Review 63

Technical Review Innocal Offshore Entrepreneur 63

Startup Professionals Musings

AUGUST 7, 2020

In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. In a larger public company, it’s all about making your quarterly numbers, versus investing in strategic growth alternatives that may not pay off until several quarters later.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

TechCrunch LA

APRIL 21, 2020

Maven had paused service due to the COVID-19 pandemic. The company sent an email to customers Tuesday that after examining the business, the car-sharing industry and COVID-19, it decided to shutter the service permanently. The company confirmed that all operations should be concluded by later this summer.

Los Angeles 215

Los Angeles Technical Review Email Services 215

Startup Professionals Musings

FEBRUARY 17, 2020

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Relationships are a function of customer culture.

Services 128

Services Social Media Technical Review Media 128

TechCrunch LA

APRIL 12, 2018

seems like an unlikely place to grow one of the next billion-dollar startups in the booming Los Angeles tech ecosystem. The company is ServiceTitan, and its market… is air conditioners. The city of Glendale, Calif. “Silicon Beach” this ain’t.

Glendale 271

Glendale Los Angeles Startup Technical Review 271