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Startup Sales Lessons From TLC’s “Say Yes To The Dress”

InfoChachkie

If you have your eyes and ears open, you can discover sales lessons in unexpected places, including the cable TV show, Say Yes To The Dress. There are a number of solid sales techniques on display by the Say Yes team. Throughout the sales process, they continually probe and modify their sales approach, based on the bride's feedback.

Sales 251
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The Best VC Meetings are Debates not Sales

Both Sides of the Table

I’ve sat through a lot of VC pitches and having been CEO of an enterprise software firm for many years I’ve also sat through many customer meetings with sales teams. After the sales meetings I would ask the exec afterward, “how do you think it went?&# We used to do this in our sales slides.

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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

During the late 1980's, Steve accepted a senior executive role at SuperMac, a Macintosh graphics card company that Steve jokes was, “Fifth in a group of three.". Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share. the VP of Sales the richest person in the company.

Marketing 271
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Shutup And Sell: Entrepreneurs Shouldn’t Discuss Religion, Politics Or Sex(ual Orientation)

InfoChachkie

A startup leader's primary responsibility is to maximize the return to its stakeholders, which include the company's global and local neighbors, employees, suppliers, customers and investors. Angry people are usually inspired to act against your company's interests. Be boring in public.

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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. The company''s newsletter was initially created to share their entrepreneurial journey with their family and friends. an email) to about 35 people.

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The Impact Matrix: Prioritize Your 2013 Initiatives Using This Startup Ninja Tool

InfoChachkie

I now use the Impact Matrix as a venture capital investor to help our portfolio companies objectively evaluate which initiatives they should pursue in the near-term, which they should re-considered in the future and which should be dismissed entirely. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles!

Tool 255
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Deal Hair: Is Your Startup More Like Russell Brand Or Bruce Willis?

InfoChachkie

Sales Guy who can package and promote the opportunity, but who has minimal product development capabilities. Corporate Refugee without entrepreneurial experience, but has proven his leadership capabilities at a big company. Other patterns VCs look for include: Technical Guru with great ideas, but no management experience.