InfoChachkie

AUGUST 22, 2011

The company effectively leveraged this credo at Apple’s 2010 Worldwide Developers Conference (WWDC). As Ben points out, successful guerrilla marketing is predicated on creativity and clever execution, not a huge budget. It was the one marketing move that actually jived with what we try to do as a company.

Marketing 270

Marketing Conference Develop Development 270

InfoChachkie

NOVEMBER 5, 2012

During the late 1980's, Steve accepted a senior executive role at SuperMac, a Macintosh graphics card company that Steve jokes was, “Fifth in a group of three.". Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share. the VP of Sales the richest person in the company.

Marketing 271

Marketing Startup Sales Customer 271

InfoChachkie

JUNE 24, 2013

After stumbling across your article on trade show guerrilla marketing , it inspired me to take a leap. I now realize why guerrilla marketing is not for the timid. But, when I opened my door I realized that the guerrilla angels were shining down on me. In Hubba''s case, the company was well rewarded for its boldness.

Marketing 239

Marketing Conference Startup RSS 239

InfoChachkie

JUNE 24, 2013

After stumbling across your article on trade show guerrilla marketing , it inspired me to take a leap. I now realize why guerrilla marketing is not for the timid. But, when I opened my door I realized that the guerrilla angels were shining down on me. In Hubba''s case, the company was well rewarded for its boldness.

Marketing 133

Marketing Conference Startup Oracle 133

InfoChachkie

FEBRUARY 19, 2014

Four companies which utilize this business model include, Vitrue , Sideqik , AppFolio and Invoca. In the case of Invoca, customers pay a monthly subscription price for the company''s inbound call marketing platform. For most companies, existing customers are the most economical and lucrative source of incremental sales.

SaaS 215

SaaS Pricing Sales Customer 215

InfoChachkie

MARCH 16, 2015

Thus, the company had a difficult challenge. How can a relatively small company make itself heard, while ensuring a clear return on its trade show budget? Nobody knows this better than Marc Benioff, Salesforce’s CEO, who is aptly known as the bad boy of marketing for his fearless guerrilla tactics.

Conference 100

Conference SaaS Ideas Sales 100

AeA Los Angeles Council

APRIL 10, 2008

But there's a high price to pay when you consider that it affects the well-being of your company culture. It's important, because a bad company culture can literally "make or break" your firm. Judy Key Johnson , former IBM executive and president/COO of Southern California technology companies. Who should attend?

Sales 45

Sales Marketing Woodland Hills AeA 45