socalTECH

AUGUST 8, 2016

Last week El Segundo-based Wpromote acquired fellow marketing agency Standing Dog, in a deal which brings the company to 260 employees, and continues to grow the company. If it's a digital channel, and there are customers to connect with, we are looking to help those companies grow. What are your thoughts on that?

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

Both Sides of the Table

JULY 16, 2013

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc. Today awe.sm

Marketing 307

Marketing Technical Review Startup Tool 307

Both Sides of the Table

JULY 14, 2010

There is a corollary to that advice, which is “doing the right things is more important than doing things right.&# Sounds simple but in practice I promise you most organization fall into the latter trap. It’s actually quite hard to lay out an annual company strategy that is articulate and underpinned by facts.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Make them widely available inside the company and share your most important goals with your board. My experience has proven that even some well known companies are under-whelming in this department.

Metrics 346

Metrics Startup SEO Customer 346

SoCal CTO

NOVEMBER 5, 2009

I recently got together with Aaron Shechet and an early stage startup to discuss the direction the company might want to take. We also represent a few larger companies with international issues. I am planning right not to write a post about how startups often get SEO wrong. Look forward to connecting around the SEO topic.

Startup 150

Startup SEO Pepperdine Blogging 150

SoCal CTO

APRIL 1, 2009

I am excited to be participating in and announcing the of: Southern California Tech Central This is a community of people in Southern California who have come together to help find and organize the best content from blogs, news sources and other web sites all around technology in So Cal. And perhaps to stimulate new connections.

Southern California 150

Southern California TechEmpower Technology Council Metrics 150

socalTECH

MARCH 13, 2020

Essentially, the customer wants natural and organic ingredients. We're the first on the market, and it's completely insane that in 2020, everything is organic and this segment of the market is not. We have a device which is a machine with different hoses and handles which you use for different procedures.

Template 124

Template Beverly Hills Startup SEM 124

Tech Zulu Event

AUGUST 15, 2011

Tony is currently Founder/CEO for Eventify, an LA-based startup creating a venue marketplace, and Visible Factors, an SEO consulting company. Tony has previously worked for organizations like PayPal, Yahoo! GroupPrice was recently named in Entrepreneur Magazine’s Top 100 Brilliant Companies for 2011.

SEO 85

SEO CTO Coach Conference Social Media 85

Tech Zulu Event

NOVEMBER 18, 2011

Let me explain why this company had such an impact on my life. Ask yourself, ‘what does my company solve’? In an excel sheet put the name of the event, link to the event, event organizer and event theme. Now study the event organizer. Now study the event organizer. If these companies have email lists even better!

Customer 85

Customer Custom Marketing SEO 85

InfoChachkie

JULY 23, 2012

companies should… focus on building amazing products. I recently spoke with Brad about his approach to guerilla marketing and how he instills eclectic marketing tactics in Foundry Group’s portfolio companies. Chris is the CEO of Gnip , a Foundry Group portfolio company. If you have $hitty products, the marketing is impossible.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Tech Zulu Event

MARCH 21, 2016

The software does keyword research, and it has an SEO checklist. This program organizes your email and helps you schedule reminders and follow-ups. The software also provides former customers the option to post reviews of the company. They can use BoostSuite to optimize their website with SEO tools. BoostSuite.

Tool 40

Tool Software Review SEO Email 40

Both Sides of the Table

JANUARY 22, 2014

I’ve seen too many companies go off track by a VC hell bent on the team pursuing the VCs strategy which at times is about chasing the next shiny object. SEO marketing vs. social marketing. I would call their portfolio companies and ask how helpful or not they’ve been. I call them “ VCs Seagulls.”

Venture Capital 364

Venture Capital Coach Writing SaaS 364

socalTECH

OCTOBER 30, 2013

The startup--which is part of MuckerLab--landed a seed funding round last week, so we thought we''d catch up with founder and CEO Farbod Shoraka to dig deeper into the company''s goals and service. You mention the big companies, like FTD, 1-800 Flowers, etc. What is BloomNation? They have to pay for placement.

Beverly Hills 157

Beverly Hills Technical Review Design Startup 157

Both Sides of the Table

APRIL 23, 2011

if you get some value out of the notes consider checking out his company or Twitter feed). Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. The idea was right but the timing was early and required a pivot into being a software company. Thank you. (if

Capital 265

Capital Venture Capital Veoh Startup 265

socalTECH

MAY 5, 2009

The company was incorporated in January of 2004, and we provide outsource e-commerce services to organizations, such as brands and retailers. The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. Lots of them are in the apparel space.

Venture Capital 113

Venture Capital SEM Commerce Email 113

Both Sides of the Table

MAY 15, 2010

I asked some of the participating VCs, and they told me their attorneys had figured out a way to keep their stealth-mode companies stealthy.Yes, this strategy is not for every company. Often times when companies raise “bridge” financing (this is money from internal investors. We spoke briefly about why. Short answer: no.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Both Sides of the Table

JANUARY 3, 2016

Each VC has their own take on which services to provide and mostly they’re free but some smaller VCs charge portfolio companies for use of these services but usually at a cheap cost. Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth.

Venture Capital 150

Venture Capital Platform Startup Resource 150

SoCal CTO

JULY 13, 2010

haven't raised any money for my companies that required a term sheet (just friends & family money in my first company), and yet I still think it is important for a number of reasons. Saving time in preparing for board meetings - Fred Destin , June 11, 2010 Some of the startup companies I work with do awesome board presentations.

Startup 175

Startup Venture Capital Slides Blogging 175

SoCal CTO

FEBRUARY 17, 2007

I personally believe that there are lots and lots of good developers working inside of organizations who would love to work on the interesting projects that we work on all the time, yet they arent out actively looking, so its almost impossible to find them. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

Los Angeles 150

Los Angeles CTO Hire CTO Coach Develop 150

socalTECH

JULY 29, 2009

How did the company start? That became our company Hit the Ground Running, which we launched in 2007 to help a number of Fortune 500 clients with our technology and methodologies. One of our hopes, aside from creating a way to package knowledge, is to essentially allow entrepreneurs to create their own publishing company.

Geni 100

Geni Web Guide Platform 100

socalTECH

MARCH 20, 2009

Users can vote for relevancy of results, and over time, the non-relevant information or SEO moves down below the line. It's pretty much been all organic. How is the company funded? Dan Yomtobian: The company was funded from selling stock in my other company, Findology. I'm the CEO and founder, and own the company.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

socalTECH

MARCH 16, 2015

We spoke with co-founder David Kierzkowski and Agnes Kozera about the company, and how its technology and marketplace is enabling growth for both YouTubers and brands. We tell those brands, it''s great to have one viral video, but you can achieve a lot more reach and content with SEO value, if you work with lots of smaller creators.

Content 100

Content Platform Startup Marketing 100

Jason Nazar

MAY 2, 2016

Pick a company name and check any potential trademark infringements on Trademarkia or KnowEm. File the Articles of Organization and an Operating Agreement with the Secretary of State’s Office. Open your company bank account. For those issuing stock to finance the company (corporations), use a Shareholder’s Agreement.

Outsource Development 40

Outsource Development Startup Google Mentor 40

Both Sides of the Table

MARCH 8, 2010

I recently wrote a piece for Mashable on how to create a company blog. Blogging is an important way to build an audience and also drive SEO traffic. Define your customers, partners and other relevant people to your organization (e.g. Make it organic. I chose not to write about companies for a long time on my blog.

Blogging 286

Blogging Startup Writing Summary 286

socalTECH

SEPTEMBER 14, 2009

So, we created a site which not just aggregates, but also organizes activities by type, category--land, sea, air--and things like competition, family, culture, adrenaline--to really narrow down the possibilities for what you're looking for. How is the company funded? We're really in the memories business. It's down in Laguna Beach.

Activity 164

Activity Startup Sites Web 164

Tech Zulu Event

OCTOBER 17, 2012

We wanted the name to also reflect what the company is about – Profile – was an important word for us – as people create profiles on the site – then it was finding possible domain names that would work. We have many people on the team who have been with us from day one – at all levels in the company.

Advertising 79

Advertising Services Social Network Startup 79

InfoChachkie

DECEMBER 2, 2009

Unattributed – There is no such thing as organic customers. Such Search Engine Optimization (SEO) is modern-day snake oil. Several companies have aggregated smaller Internet radio stations, in a mode similar to Affiliate Networks, most notably Jetcast. It does not happen.

Customer 164

Customer Custom Advertising SEM 164