SoCal CTO

AUGUST 4, 2011

SEO for Startups )? Major Phases / Major Features - What are the major features in the major phases for the product? What set of functionality would make your company launch-ready? Do you transact immediately or on delivery of some product or service? SEO Support - will URLs need to be well formed? Administrators?

Develop 384

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Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

Paid Search 90

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Jason Nazar

AUGUST 15, 2013

The 7 Ways to Get (unpaid) Traffic on the Web. “If There are 7 Ways to Get Traffic on the Web, in no weighted order they are: 1.) Increase the production of your content.It’s a simple formula, go to Google and type in this query site:“ name of your site.com ”.The Search Engines. Referring Traffic / Press. Social Media.

Web 61

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Both Sides of the Table

FEBRUARY 20, 2017

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Do the hard work and try to define your companies objectives and get them on paper.

Activity 164

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Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Make them widely available inside the company and share your most important goals with your board. My experience has proven that even some well known companies are under-whelming in this department.

Metrics 346

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SoCal CTO

DECEMBER 9, 2009

I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess. The mess really comes from a developer who was willing to get started on a product that was not fully thought out. SEO for Startups )? Other types of users?

Software Development 292

Software Development Develop Development Startup 292

Both Sides of the Table

JULY 14, 2010

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Similar with product features. I love that saying.

Startup 323

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Jason Nazar

JANUARY 14, 2009

“If You Build It…They Will Come” may work for historical baseball ghosts, but it’s not a strategy you can rely on when starting an internet company. There are 7 Ways to Get (unpaid) Traffic on the Web , in no weighted order they are: 1.) Increase the production of your content. Search Engines.

Web 62

Web Social Media Content Sites 62

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not. You need some guidelines to make decisions.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

SEPTEMBER 14, 2010

Just ask the people who poured money into once “hot&# companies like RazorGator or Friendster. But then I talk with my partner Brian McLoughlin who has worked in the field for 20 years and he’ll run through the 10 reasons why similar companies haven’t succeeded. Who ultimately invested in FourSquare?

Invest 288

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Startup Professionals Musings

OCTOBER 3, 2012

The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with ecommerce, your latest invention, or personal services. Mashable claims there are 150,000 new web sites created per day. Having a web site is necessary, but not sufficient. Content is king of the road. like Google.

Startup 96

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socalTECH

MARCH 2, 2010

Alec Shankman is CEO of Santa Monica-based Gotcast (www.gotcast.com), an online site focused on casting of actors for television shows, movies, and other productions. We sat down with Alec the other day to hear more about the company and what it's try to do. It seems there are few companies that have figured it out.

Hollywood 252

Hollywood Startup Sites SEO 252

SoCal CTO

MARCH 20, 2007

In it he separates web consumers into: Time Rich (more time than money) and Time Poor (more money than time). He tells us: If you’re starting a new internet company, its important to know who your audience is, and to make sure that you don’t let your own experience and that of other Time Poor people guide you wrong.

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Tech Zulu Event

NOVEMBER 18, 2011

Typically entrepreneurs doubt themselves because they undervalue their offerings, but it isn’t about creating a product, setting a price and hoping people will buy. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Valu e and Exp erience versus Price and Product.

Customer 85

Customer Custom Marketing SEO 85

SoCal CTO

FEBRUARY 20, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, February 20, 2007 Innovation and Geography I ran across a post in Read/Write Web - Does Location Matter in Web Innovation? Ive personally been involved in the start-up world in Los Angeles for about 15 years, and have had the opportunity to work on many early-stage companies (e.g.,

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Startup Professionals Musings

NOVEMBER 12, 2013

The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with e-commerce, your latest invention, or personal services. Mashable claims there are 150,000 new web sites created per day. Having a web site is necessary, but not sufficient. Content is king of the road.

Social Media 93

Social Media Content Startup Web 93

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. This is NOT the same as Search Engine Optimization (SEO).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

SoCal CTO

MARCH 1, 2007

skip to main | skip to sidebar SoCal CTO Thursday, March 1, 2007 Entreprenuer Network Great post by Ben Kuo - The Importance of the “Network&# to Entrepreneurs - the informal connections between people in the technology industry here who have a vested interest in helping entrepreneurs take their companies to the next level.

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socalTECH

OCTOBER 14, 2011

Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. Sam Rogoway: Near Networks is a national production studio that creates online videos for local businesses across the country.

Networking 150

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Startup Professionals Musings

JUNE 18, 2012

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Remember when you had to build a $1M factory to roll-out a new product?

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Both Sides of the Table

JANUARY 22, 2014

I’ve seen too many companies go off track by a VC hell bent on the team pursuing the VCs strategy which at times is about chasing the next shiny object. Think of web vs. mobile. SEO marketing vs. social marketing. I would call their portfolio companies and ask how helpful or not they’ve been. Nail on the head.

Venture Capital 364

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SoCal CTO

FEBRUARY 17, 2007

This company was started by Victoria Duff (who many of us know from back in the late 90s), Phillis Lane (who I have known for quite a few years) and Jon Bukosky. They are quite happy with a business that will turn into a profitable $20M company and dont necessarily need an obvious exit strategy.

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SoCal CTO

MARCH 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Venture Capital 150

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SoCal CTO

MARCH 9, 2007

Posted byTony Karrer at 9:30 AM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. He has twenty years’ experience as a CTO.

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SoCal CTO

MARCH 20, 2007

Posted byTony Karrer at 5:02 PM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. He has twenty years’ experience as a CTO.

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SoCal CTO

MARCH 13, 2007

March 14, 2007 10:47 AM Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

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SoCal CTO

FEBRUARY 28, 2007

Posted byTony Karrer at 7:01 AM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. He has twenty years’ experience as a CTO.

Google 150

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SoCal CTO

FEBRUARY 25, 2007

Posted byTony Karrer at 8:30 AM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. He has twenty years’ experience as a CTO.

CTO Coach 150

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SoCal CTO

FEBRUARY 17, 2007

Posted byTony Karrer at 6:56 AM 0comments: Post a Comment Newer Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. He has twenty years’ experience as a CTO.

Blogging 150

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SoCal CTO

FEBRUARY 17, 2007

When I was looking for speakers for an event last fall on Web 2.0 , LinkedIn was a great way to reach out. ► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

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SoCal CTO

FEBRUARY 17, 2007

Posted byTony Karrer at 7:47 AM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. He has twenty years’ experience as a CTO.

Los Angeles 150

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Startup Professionals Musings

FEBRUARY 15, 2011

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Remember when you had to build a $1M factory to roll-out a new product?

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Tech Zulu Event

NOVEMBER 11, 2013

Another representative during SBF, Maker Studios is, according to their website, “the only network that provides partners a full range of vertically integrated services including development, production, promotion, distribution, sales, marketing and merchandise services.” Same with CreatorUp.

Hollywood 100

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SoCal CTO

MARCH 12, 2007

I had to laugh when an analyst with Forrester said in the article - As impressive as these results may be, myShape’s approach will probably fail to gain a mass audience unless the company can somehow simplify the measuring process, said Sucharita Mulpuru, an analyst with Forrester Research.

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SoCal CTO

MARCH 5, 2007

However, there are lots of companies that are making money from open source and freemium models. A friend of mine has a company that builds open source applications in spaces that are a bit less innovative than Elgg, but they do very well financially through the packaging and support models.

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SoCal CTO

FEBRUARY 27, 2007

Posted byTony Karrer at 9:15 AM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. He has twenty years’ experience as a CTO.

eHarmony 150

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SoCal CTO

FEBRUARY 25, 2007

Posted byTony Karrer at 8:14 AM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. He has twenty years’ experience as a CTO.

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