Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. None should be considered competitive mutually exclusive to any other. Social media as a marketing tool is here to stay, and is now widely accepted.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first. Ric Dragon, an expert in online marketing, in his classic book.

Social Media 62

Social Media Media Metrics SEO 62

Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

Product 424

Product Platform Advertising Acquisition 424

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

NOVEMBER 9, 2022

Business partnerships have traditionally been agreements to drive more transactions than either company could do alone. The new paradigm, driven by disruptive technologies, cloud-served supercomputing, and the new generation of young adults with global empathy, is partnering and giving something now for a competitive advantage in the future.

IBM 131

IBM IBM Startup Examples 131

Startup Professionals Musings

FEBRUARY 14, 2021

First to market, for example, is not normally a sustainable advantage for startups. Competition for your new hydrogen fuel auto engine is not limited to other hydrogen auto engine offerings, or even other autos. Prior recognition and visibility in the target market is invaluable from a competitive perspective. Marty Zwilling.

Competition 166

Competition Funding Startup Patents 166

Startup Professionals Musings

AUGUST 14, 2014

First to market, for example, is not normally a sustainable advantage for startups. Competition for your new hydrogen fuel auto engine is not limited to other hydrogen auto engine offerings, or even other autos. Prior recognition and visibility in the target market is invaluable from a competitive perspective. Marty Zwilling.

Competition 93

Competition Startup Patents Slides 93

TechCrunch LA

MARCH 8, 2019

Responding to Elizabeth Warren’s call to regulate and break up some of the nation’s largest technology companies, the venture capitalists that invest in technology companies are advising the presidential hopeful to move slowly and not break anything. As a whole, venture capitalists viewing the policy were underwhelmed.

Technical Review 144

Technical Review Startup Chief Technology Officer Social Media 144

Startup Professionals Musings

DECEMBER 29, 2021

These include recognized social media influencers, industry experts, and even early customers. As an example, a high fashion customer has little in common with a bargain shopper, so don’t even try to appeal to both. In today’s ease of global communication, people buy from people, not from companies.

Social Media 134

Social Media Case Study Customer Custom 134

Startup Professionals Musings

OCTOBER 3, 2020

This is counter to the traditional business premise of “control,” so many companies are still pushing back. Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control.

Framework 159

Framework Social Media Software Review Social Network 159

Startup Professionals Musings

FEBRUARY 25, 2018

Business partnerships have traditionally been agreements to drive more transactions than either company could do alone. The new paradigm, driven by disruptive technologies, cloud-served supercomputing, and the new generation of young adults with global empathy, is partnering and giving something now for a competitive advantage in the future.

Competition 60

Competition IBM IBM Startup 60

Startup Professionals Musings

JANUARY 2, 2021

For example, a couple of years ago, Starbucks' chief executive officer, Kevin R. Johnson , was quick to accept accountability via a company apology on Twitter for a racial profiling incident at a Starbucks in Philadelphia, even though he could have claimed that a fired employee was at fault.

Training 173

Training Examples Startup Social Media 173

Startup Professionals Musings

FEBRUARY 14, 2020

Business partnerships have traditionally been agreements to drive more transactions than either company could do alone. The new paradigm, driven by disruptive technologies, cloud-served supercomputing, and the new generation of young adults with global empathy, is partnering and giving something now for a competitive advantage in the future.

Startup 124

Startup IBM IBM Examples 124

Startup Professionals Musings

APRIL 9, 2021

In these days of rapid change, the pandemic, and worldwide competition, you need to make sure your entire team is customer-focused, innovative, and always looking around the corner for the next big thing. Recent articles report that companies where everyone is focused on the big picture can increase their returns by up to 400 percent.

Coach 174

Coach Activity Customer Custom 174

Startup Professionals Musings

APRIL 29, 2023

With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. Be a visible and available expert in your domain.

Startup 111

Startup Training Services Writing 111

Startup Professionals Musings

APRIL 9, 2023

Every team member needs stimulation to broaden their horizons, correct weaknesses, and understand competitive strategies. Highlight career advancement opportunities and examples. The result is high engagement, and reduced loss of talent to competition. Facilitate coaching and mentoring, inside and outside.

Coach 117

Coach Mentor Study Activity 117

Startup Professionals Musings

MAY 15, 2020

For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube. Sponsor some friendly competitive events with prizes. Examples include the Nike Run Club app where people participate in challenges and win trophies.

Marketing 170

Marketing Startup Examples Customer 170

Startup Professionals Musings

MARCH 20, 2023

Exciting new technologies these days range from the niche social media software platforms I see almost every month, to new transportation models, like consumer space travel and driverless autos. If you claim no competition, investors may perceive that you have no market, or you haven’t looked. Neither is positive.

Customer 110

Customer Custom Social Media Technology 110

Startup Professionals Musings

AUGUST 3, 2020

With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. Be a visible and available expert in your domain.

Startup 174

Startup Training Services Writing 174

Startup Professionals Musings

JANUARY 6, 2021

For example, Mark McClain, cofounder and CEO of SailPoint Technologies , created an employee growth culture resulting in growth of forty percent a year, with more than $100 million in revenues. The company has since gone public, and is still a market leader. Track competition to stay ahead of copycats.

Technical Review 160

Technical Review Technical Advisors Startup Mentor 160

Startup Professionals Musings

JULY 5, 2021

Based on their work in CleanTech and sustainability, Heck and Rogers outline five strategies for existing companies to apply to current practices and processes for dramatic efficiency improvements in the use or production of resources. Mature companies often lose sight of scrap and changeover time in existing systems.

Startup 162

Startup Resource Entrepreneur Social Media 162

Startup Professionals Musings

NOVEMBER 5, 2022

As a business consultant with experience in large companies as well as startups, I often hear about dysfunctional management hierarchies, as well as the value provided by exceptional ones. These authors provide inside details of recent management experiments, as well as historical data from both successful and failed traditional companies.

Outsource 133

Outsource Training Organization Social Media 133

Startup Professionals Musings

SEPTEMBER 25, 2020

For example, Tesla and Elon Musk have capitalized on the environmental benefits of electric vehicles, coupled with a more memorable shopping experience by eliminating dealers. Apple, as an example, have consistently focused on consumer electronics, since their early days with personal computers.

Customer 133

Customer Custom Satisfaction Examples 133

Startup Professionals Musings

AUGUST 4, 2023

They need incentives to investigate market trends and competitive actions, as well as continuous communication of the bigger picture of the business and current objectives. It doesn’t take a huge marketing budget to provide public recognition in team meetings for individual initiatives that can benefit the company. Give credit.

Startup 95

Startup Coach Mentor Social Media 95

Startup Professionals Musings

MARCH 3, 2021

For example, it’s great to pursue a higher purpose, like feeding the hungry, but don’t forget that running any business is a hungry mouth you have to feed. For example, if you have ever watched the Shark Tank show on TV, they always ask about the cost of customer acquisition. Postulate competitive reactions and your responses.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

Startup Professionals Musings

DECEMBER 16, 2019

According to an old but still relevant survey by Bain & Company , 80% of businesses believe they have differentiated offerings, but only 8% of customers agree. Even back then, experts projected that businesses with truly differentiated offerings had only an 80% chance of long-term success, compared to ‘me-too’ companies with a 20% chance.

Product 124

Product Customer Custom Examples 124

Startup Professionals Musings

APRIL 20, 2022

Whole Foods , for example, has built their business with a commitment to natural and organic foods, and have a culture of loyal employees and customers, resulting in 500 stores worldwide. Foster collaboration rather than competition. This fosters a positive team culture, and communicates company values that are important for everyone.

Product 109

Product Training Customer Custom 109

Startup Professionals Musings

JUNE 26, 2022

found in polling more than 700 professionals at companies nationwide, that 58 percent had participated in an office romance, and almost three-quarters of those who’ve had relationships said they’d be willing to engage in another one. Can be a competitive advantage. Competition over salary, promotions, and position.

Startup 119

Startup Course Competition Social Media 119

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. None should be considered competitive mutually exclusive to any other. Social media as a marketing tool is here to stay, and is now widely accepted.

Media 59

Media Marketing Social Media Resource 59

SoCal Tech Calendar

MAY 13, 2011

In addition, there is a wealth of data beyond their borders, on the web and social media. How can this deluge of data be transformed into information for decision making and forecasting, ultimately differentiating your company? See [link].

AITP 100

AITP Social Media Competition Examples 100

Startup Professionals Musings

JUNE 2, 2023

Of course, every risk level can be mitigated by a good plan that addresses the issue, offers a credible action plan, and will convince you, as well as investors and customers, that what looks like a risk to many is actually a sustainable competitive advantage for your startup. Your startup is in a high-failure-rate business sector.

Invest 98

Invest Sites Technical Review Social Media 98

Startup Professionals Musings

JUNE 12, 2022

We can all aspire to grow companies like TikTok, Facebook, and Apple, which have the aura of fun, while still improving your lifestyle and offering the dream of untold riches. Competitive advantages are rapidly vaporizing on these. Entrepreneurs growing companies create more value and more jobs.

Startup 126

Startup Artificial Inteligence Entrepreneur Offshore 126

Startup Professionals Musings

JUNE 26, 2020

What you don’t realize is these famous investors only deal with entrepreneurs who sold their last company for a $100M dollars or more. A business plan is the outward facing definition of the business you hope to drive with your hardware solution, with a hardware overview in the intro to highlight customer value and competitiveness.

Product 169

Product Summary Startup Examples 169

Startup Professionals Musings

JANUARY 17, 2020

By definition, every successful startup has to be different from the competition, with many unknowns, new challenges to overcome, and new customers to be attracted. Pull some examples from your private life, prior jobs, or academia, where you demonstrated personal initiative, determination, and results in overcoming challenges.

Entrepreneur 129

Entrepreneur Examples Blogging Customer 129

Both Sides of the Table

SEPTEMBER 7, 2013

It an era of social media and newsreaders titles matter a lot. So I need to stand out in two areas in which I compete for attention – social media and news readers. I would delete my Tweet and then write something like, “ Your Product Needs to be 10x Better than the Competition to Win. I should know.

Writing 326

Writing Buzzfeed Social Media Blogging 326

Startup Professionals Musings

JUNE 19, 2020

Exciting new technologies these days range from the niche social media software platforms I see almost every month, to new transportation models, like consumer space travel and driverless autos. If you claim no competition, investors may perceive that you have no market, or you haven’t looked. Neither is positive.

Technology 127

Technology Marketing Social Media Customer 127