Startup Professionals Musings

JUNE 2, 2021

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.

Competition 142

Competition Software Review Social Media Customer 142

Startup Professionals Musings

SEPTEMBER 19, 2022

According to an old but still relevant survey by Bain & Company , 80% of businesses believe they have differentiated offerings, but only 8% of customers agree. Even back then, experts projected that businesses with truly differentiated offerings had only an 80% chance of long-term success, compared to ‘me-too’ companies with a 20% chance.

Competition 123

Competition Customer Custom Examples 123

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. None should be considered competitive mutually exclusive to any other. Social media as a marketing tool is here to stay, and is now widely accepted.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

AUGUST 10, 2020

A business startup is not an academic environment, or a big company research organization. If your kids can use computers by age six, every entrepreneur ought to be able to stay current with the latest social media marketing and e-commerce technologies. They are attracted to people who agree, but may not be able to help.

Competition 174

Competition High Tech Startup Social Media 174

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2 billion users).

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Keep up with the competition.

Social Media 108

Social Media Media Startup Platform 108

Startup Professionals Musings

OCTOBER 4, 2021

Certainly that has been the strategy of many companies, and has worked in the past, but today’s customers and workers are looking for more. With the pervasive and instant communication of social media and the Internet, businesses can no longer hide behind the mask of their own hype, either inside the company or outside.

Competition 110

Competition Sales Customer Custom 110

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first. Ric Dragon, an expert in online marketing, in his classic book.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Keep up with the competition.

Social Media 59

Social Media Media Entrepreneur Platform 59

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

JULY 11, 2013

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 99

Social Media Customer Custom Media 99

socalTECH

DECEMBER 3, 2021

a newly formed special purpose acquisition company (SPAC), says it is raising $175M in an intial public offering (IPO). The company is offering up 17,500,000 units of its stock at $10.00 The company began trading on Thursday on the Nasdaq Global Market under the ticker symbol GEEXU.

Acquisition 100

Acquisition Social Media Entertainment Media 100

Startup Professionals Musings

DECEMBER 6, 2012

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 91

Social Media Customer Custom Media 91

SoCal Tech Calendar

SEPTEMBER 17, 2009

Wednesday, September 23, 2009 -- BIOCOM September Breakfast Meeeting: Social Media 2.0. We all know what Social Media is, now let's dig deeper. The life sciences industry has been painfully slow to adopt social media, citing FDA, internal regulatory affairs, SEC, or legal counsel as prohibitive.

Social Media 100

Social Media Media Competition Marketing 100

Startup Professionals Musings

NOVEMBER 25, 2019

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side.

Competition 127

Competition Case Study Platform Yahoo 127

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” Keep up with the competition.

Social Media 79

Social Media Media Marketing Platform 79

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Tech Zulu Event

APRIL 30, 2014

The University of Southern California is home to many innovative students and companies. In order to support all of these teams, there are several on-campus startup competitions every year, from the Silicon Beach USC competition to the New Venture Seed Competition, with prize funds to help build the companies.

Competition 104

Competition Startup USC Southern California 104

SoCal Tech Calendar

SEPTEMBER 10, 2009

Wednesday, September 16, 2009 -- The MIT Enterprise Forum of the Central Coast Presents: A Comprehensive View of Social Marketing, Social Media, and Social Networks. What separates successful companies from unsuccessful ones is often marketing. Join us Wednesday, September 16. See [link] (more).

Social Media 100

Social Media Social Network Media Enterprise Forum 100

Startup Professionals Musings

MAY 3, 2011

A large portion of your competitive advantage and your potential value to investors is the size of your intellectual property portfolio. Here are the key elements: Company name. The company name becomes your intellectual property at the moment you incorporate your startup as an LLC or a Corporation. Social media accounts.

Social Media 94

Social Media Media Patents IP 94

Startup Professionals Musings

AUGUST 15, 2022

Virtual living: the rise and growing dominance of social media. Facebook has created an environment where millions of people can hold billions of conversations with people and companies, transforming how people expect to interact with each other and the world. All devices are becoming self-aware and Internet connected.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

AUGUST 14, 2014

Competition for your new hydrogen fuel auto engine is not limited to other hydrogen auto engine offerings, or even other autos. So what are some of the key points that you should highlight in your investor slides to convince investors that you indeed do have a long-term competitive advantage over other alternatives in the marketplace?

Competition 93

Competition Startup Patents Slides 93

Startup Professionals Musings

APRIL 16, 2023

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising.

Marketing 114

Marketing Invest Social Media SEM 114

TechCrunch LA

MARCH 8, 2019

Responding to Elizabeth Warren’s call to regulate and break up some of the nation’s largest technology companies, the venture capitalists that invest in technology companies are advising the presidential hopeful to move slowly and not break anything. As a whole, venture capitalists viewing the policy were underwhelmed.

Technical Review 144

Technical Review Startup Chief Technology Officer Social Media 144

Startup Professionals Musings

JULY 10, 2021

Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply. He makes a convincing argument that it’s time for every company to get prepared for the next customer generation, or your company is heading toward life support.

Customer 173

Customer Custom Social Media Outsource Development 173

Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

Product 424

Product Platform Advertising Acquisition 424

Startup Professionals Musings

JULY 13, 2022

In these days of global competition via multiple channels, you need continuous marketing to find more customers. I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. They won’t find you.

Technical Review 142

Technical Review Social Media Conference Customer 142

Startup Professionals Musings

APRIL 14, 2017

He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world. Revenue and competitive position followed. For many companies, the long game is choosing the right strategic partners and acquisitions.

Competition 65

Competition Social Media Metrics Customer 65

socalTECH

FEBRUARY 21, 2020

The company says it offers up four types of unleaded fuel (87, 89, 91, 99) and diesel, and that its prices are "competitive to the gas stations in the area." The link also includes promotions with the LA Kings, including "Fan Fest" experiences, original content, social media, and digital campaigns. READ MORE>>.

Demand 113

Demand Social Media Mobile Entertainment 113

Startup Professionals Musings

FEBRUARY 14, 2021

Competition for your new hydrogen fuel auto engine is not limited to other hydrogen auto engine offerings, or even other autos. So what are some of the key points that you should highlight in your investor slides to convince investors that you indeed do have a long-term competitive advantage over other alternatives in the marketplace?

Competition 166

Competition Funding Startup Patents 166

Startup Professionals Musings

MAY 27, 2023

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Soon you won’t be able to name a business as one of your favorites if you can’t personally visualize and relate to company leadership.

Customer 140

Customer Custom Social Media Metrics 140

Startup Professionals Musings

OCTOBER 3, 2020

This is counter to the traditional business premise of “control,” so many companies are still pushing back. Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control.

Framework 159

Framework Social Media Software Review Social Network 159

Startup Professionals Musings

JUNE 11, 2023

Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. If you are looking for a lasting competitive advantage, I recommend that you follow the steps outlined here to create experiences that your customers crave.

Customer 131

Customer Custom Social Media Training 131

socalTECH

AUGUST 28, 2018

According to Newegg, its inaugural Smart September will include special deals on smart home technology, social competitions to win smart home products, special editorial features on smart home products, social media promotions, and more.

NewEgg 100

NewEgg Product Social Media Competition 100

Startup Professionals Musings

AUGUST 14, 2021

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. Everyone today is looking for a knock-your-socks-off customer experience, and they know the best companies out there are already doing it.

Customer 171

Customer Custom Social Media Design 171

Startup Professionals Musings

JULY 20, 2020

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising.

Customer 146

Customer Custom Marketing Startup 146