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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.

Metrics 102
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Are you killing innovation in your company?

Berkonomics

Here’s one for executives of any company with next generation products in mind. In many companies, there are quiet geniuses, wanting to work on projects outside of the daily focus of the department or company. Technology companies are prime targets for this problem. . First, let’s recognize the problem.

Company 156
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Private tech companies mobilize to address shortages for medical supplies, masks and sanitizer

TechCrunch LA

While some of the largest privately held technology companies, like SpaceX and Tesla , have shifted to manufacturing ventilators, smaller companies are also trying to pitch in and relieve scarcity locally. 3D-printing companies are working on new ways to manufacture personal protective equipment and swabs for COVID-19 testing.

Company 281
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Are you or your business “time bankrupt?”

Berkonomics

You’re fighting to put out the fires from customer complaints, or incomplete work, or are suffering from an inability to focus upon new development or new customers before cleaning up the mess inside your organization. The customer pays for all or at least 90% of the bill, perhaps holding back a retainer awaiting completion.

Resource 156
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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.

Marketing 174
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Customer Trust Is An Opportunity With A Huge Payback

Startup Professionals Musings

I know companies who collect sensitive data from consumers all the time, and still seem to keep a trusted image (Amazon.com, Ebay). Here are a few specifics on how to be part of the solution, without the costs, rather than part of the problem: Put a personal face and address on your site; don’t hide behind an “info” email address.

Custom 137
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Four ways to create marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. Find a way to position the company and the product to be wanted so much that it moves into the needs column for the consumer. Use all the techniques you learn in marketing classes to drive demand. Email readers, continue here…] D=Decrease costs.

Marketing 156