Startup Professionals Musings

MAY 18, 2022

Here are some key insights that I and others have collected for mature company leaders, as well as serial entrepreneurs. Unfortunately, in this new age of rapid market change and harder-to-satisfy customers, you can’t assume that what worked yesterday will work tomorrow. If you like it, so will all your potential customers.

Entrepreneur 144

Entrepreneur Artificial Inteligence Social Media Commerce 144

Startup Professionals Musings

APRIL 1, 2020

Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. For example, Xerox tried to broaden the use of "xerox" as the standard term for "photocopying" to extend their existing customer segment into office automation and all kinds of computing.

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Customer Custom Technical Review Examples 123

Startup Professionals Musings

JULY 31, 2020

As an angel investor in startups, I’m a believer that smart investors invest more in you as the entrepreneur than the next billion dollar solution you are pitching. I’m not looking for words, but examples of how your habits and attributes have produced results, even before your startup. Highlight your growth and continuous learning.

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Entrepreneur Startup Examples Metrics 124

Startup Professionals Musings

JANUARY 11, 2020

In my experience working with entrepreneurs, once they feel they have a winning formula for their business, they are often hesitant to change or update it. They forget that adapting their company and themselves as their customers evolve is the key to long-term survival. Remember when you were a startup?

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Customer Custom Examples IBM 143

Startup Professionals Musings

OCTOBER 27, 2012

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Win with engaging contests.

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Examples Content Marketing Entrepreneur 93

Startup Professionals Musings

MAY 23, 2022

New entrepreneurs tend to focus only on getting the product right, and assume that the right culture and ethics will come later simply by hiring good people. For example, people often do not automatically know that they are facing an ethical choice. Ethical decisions are seldom simple. We’ve never broken the law so we must be ethical.

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Entrepreneur Software Review Summary Examples 116

Startup Professionals Musings

FEBRUARY 27, 2023

Most aspiring entrepreneurs look to their alma mater, or any university, as a source of classes that can help them, but neglect to think outside the box or take advantage of all the other resources to be found there. Access to entrepreneurs-in-residence, business mentors. Access to intellectual property and current research.

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Startup Professionals Musings

MAY 5, 2023

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Only one component of running a business is managing technology, but it is a critical component, so no entrepreneur can afford to ignore it or totally delegate it.

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Startup Professionals Musings

JANUARY 17, 2020

Although most people believe that being a successful entrepreneur is all about having the right idea, I’m convinced from my years of experience as a startup advisor and investor that’s it’s more about you as a person. So how do you develop that reputation such that everyone believes in you, and customers jump to try your solution first?

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Startup Professionals Musings

SEPTEMBER 23, 2020

A continuing question I hear from young entrepreneurs is whether a university degree is important to startup success, or just a distraction in achieving their purpose in the world. He learned quickly that several pivots were required for business, legal, and customer acceptance reasons. Learning by doing is the only way to go.

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Startup Professionals Musings

FEBRUARY 6, 2023

Every business professional I know, or have met in my consulting role, has given serious thought to the alternative of switching to the entrepreneur lifestyle , pursuing a long-standing dream, and controlling their own destiny. Remember that people join companies, but they leave people.

Entrepreneur 124

Entrepreneur Ideas Satisfaction Customer 124

Startup Professionals Musings

JANUARY 5, 2020

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. Pushing yourself on customers by touting features and price doesn’t work anymore. Use analytics to see why customers are buying, as well as what.

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Customer Custom Social Media Startup 133

Startup Professionals Musings

FEBRUARY 17, 2021

It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex custom development project, usually costing a million dollars or more. Almost anyone can start a company today on a shoestring budget, following these cost-cutting recommendations: Establish a solid legal structure for your business.

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Entrepreneur Startup Social Media Outsource Development 162

Startup Professionals Musings

SEPTEMBER 19, 2022

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. Quantify the difference for your customers. Trying to be all things to all people never works.

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Competition Customer Custom Examples 123

Startup Professionals Musings

SEPTEMBER 23, 2019

The realm of an entrepreneur is all about change, but in my experience as a mentor to business founders, I hear too much about incremental change, and not enough about revolutionary change. Uber and Airbnb are examples of startups that started the sharing movement, but quickly grew to challenge large conglomerates.

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Entrepreneur Social Media Artificial Inteligence Examples 103

Startup Professionals Musings

JANUARY 12, 2020

Every new entrepreneur has to initiate the right actions to be perceived as a leader in their chosen business domain by their team and by their customers, or the road to success and satisfaction will be lost along the way. No entrepreneur can build a business alone. Constantly strengthening your network of relationships.

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Startup Professionals Musings

NOVEMBER 11, 2020

The road to becoming an entrepreneur is a journey , and it’s not a short trip. I was pleased to find a new book, “ The Entrepreneur’s Faces, ” by Johnathan Littman and Susanna Camp, which outlines the key stages and provides examples of real people making the transformation from one stage to the next.

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Startup Professionals Musings

SEPTEMBER 28, 2018

One of the big differences between an entrepreneur and an employee of a big business is that employees tend to have a very narrow focus on their job, while entrepreneurs have to keep the broader focus on business. entrepreneurs consistently claim to be happier , and have a higher net worth than employees. In fact, U.S.

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Entrepreneur Satisfaction Customer Custom 93

socalTECH

MARCH 28, 2019

Earlier this month, the annual Montgomery Summit conference was held in Santa Monica, including a special portion of the conference dedicated to the Rise of the Female Entrepreneur. I got started in investment banking, focused on helping medical companies buy technology companies, and then later in the enterprise space and in the cloud.

Capital 162

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Startup Professionals Musings

DECEMBER 2, 2016

In my role as a business advisor, I often see well-meaning entrepreneurs try to be everything to everyone, which results in many things done poorly, and few totally delighted customers. People are confused by multiple messages, and employees are frustrated trying to personalize customer experiences.

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Startup Professionals Musings

JULY 31, 2019

After working in business at all levels, and consulting to entrepreneurs for years, I’m still surprised to see so many situations where things that should be easy are painful to customers, and lead to customers hating your business. Get out and meet your customers to learn what turns them on these days.

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Customer Custom Demand Examples 83

Startup Professionals Musings

OCTOBER 1, 2022

As a mentor to many business professionals and owners, and aspiring entrepreneurs, I find a wealth of innovative ideas, but often less insight on what it really takes to transform ideas into an income stream that can excite new customers into long-term business success. Test your innovation with at least a hundred customers.

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Ideas Startup Case Study Writing 145

Startup Professionals Musings

JANUARY 31, 2018

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. Quantify the difference for your customers. Trying to be all things to all people never works.

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Customer Custom Examples Product 63

InfoChachkie

APRIL 29, 2013

You operate your business from a small boat in the remote waters of northern Fiji and your customers are spread across the globe, residing in the US, Europe and Asia. How can you protect your company''s reputation when a rouge customer unjustly flames your startup? Left unattended, such attacks are detrimental.

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Social Media Customer Custom Media 213

Startup Professionals Musings

JULY 31, 2022

Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. In fact, Conscious Capitalism companies, for example, historically have outperformed the S&P 500 index by a factor of ten. Shared risks (open capital).

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Organization Social Media Examples Customer 126

Startup Professionals Musings

DECEMBER 10, 2022

In my own experience as a startup advisor and mentor, I find that entrepreneurs who can’t attract and maintain a highly motivated team rarely even get off the ground. Thus if you want to change the world with your new business, you need to follow the example of startups like Zappos , which hires according to cultural fit first.

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Startup Professionals Musings

FEBRUARY 14, 2022

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Great businesses begin with a customer problem that has a big and monetizable pain point. Nail the solution. Nail the business model.

Technical Review 143

Technical Review Customer Custom Entrepreneur 143

Startup Professionals Musings

DECEMBER 12, 2022

As a business advisor, I have too often seen technical entrepreneurs get a product or service off the ground with ease, but then struggle mightily when their business reaches a couple of million in annual sales, or the employee count grows beyond a handful. True entrepreneurs love the tactical and problem solving challenges.

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InfoChachkie

AUGUST 26, 2013

An infamous example of a startup that did not follow this strategy is Color. When the venture was unable to initially meet its grandiose expectations, the market crucified the company. Many entrepreneurs naively hire a PR firm to launch their nascent products in the hope of leveraging the firm''s industry contacts.

Marketing 247

Marketing Entrepreneur Journal Media 247

Startup Professionals Musings

SEPTEMBER 25, 2022

Most entrepreneurs assume that success is dependent on their product expertise, coupled with some knowledge of how to run a business. Successful entrepreneurs today must practice human-centered leadership to compete and win. Effective entrepreneur leaders focus on getting people needs satisfied early.

Training 142

Training Coach Startup Entrepreneur 142

Startup Professionals Musings

SEPTEMBER 17, 2021

Most aspiring entrepreneurs believe that a great idea alone will assure business success. Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. You can either find customers for your solution or you can find solutions for your customers.

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Sales Training Startup Customer 139

Startup Professionals Musings

AUGUST 9, 2023

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. If your solution alleviates a high level of existing pain, customers more readily change.

Case Study 89

Case Study Customer Custom Study 89

Startup Professionals Musings

SEPTEMBER 15, 2023

Whether you are a business professional in a big company, or an entrepreneur with a startup, innovation is a key strategy. For example, no one predicted that Howard Schultz could take the simple idea of a better coffee experience called Starbucks, and innovate it into a successful chain of almost 34,000 shops in 80 countries.

Artificial Inteligence 114

Artificial Inteligence Ideas Satisfaction Customer 114

Startup Professionals Musings

DECEMBER 16, 2019

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. Quantify the difference for your customers. Trying to be all things to all people never works.

Product 124

Product Customer Custom Examples 124

Startup Professionals Musings

AUGUST 30, 2014

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand. This priority applies to big companies, as well as startups. Customer data integrity and security.

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Customer Custom Technology Startup 98

Startup Professionals Musings

SEPTEMBER 4, 2021

Every entrepreneur wishes that he could predict whether his idea could be the “next big thing,” before he spent his life savings and years of energy on it. Investors, on the other hand, typically don’t even look very hard at the product or service, but prefer to evaluate first the entrepreneur, and secondly the business plan.

Ideas 155

Ideas Startup Summary Examples 155

Startup Professionals Musings

NOVEMBER 15, 2020

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. If your solution alleviates a high level of existing pain, customers more readily change.

Case Study 174

Case Study Startup Customer Custom 174