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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Metrics which must be tracked include number of leads, conversion rates by lead stage, velocity, growth rate, and total lead database size.

Metrics 102
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How I Invest

Both Sides of the Table

I was speaking recently to the team at NuOrder , an LA-based company we’re an investor in about “realism in startups” — an impromptu talk I have given to any of our portfolio companies who ask. During the Q&A I was asked about how I make investment decisions in early-stage businesses. I fall in love.”

Invest 254
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better.

Metrics 346
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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Metrics which must be tracked include number of leads, conversion rates by lead stage, velocity, growth rate, and total lead database size.

Marketing 174
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Gross margin positive != That bit is easy.

Metrics 150
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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

<== Our conclusion was that this isn’t a temporary blip that will swiftly trend-back up in a V-shaped recovery of valuations but rather represented a new normal on how the market will price these companies somewhat permanently. First in late-stage tech companies and then it will filter back to Growth and then A and ultimately Seed Rounds.

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Why You Need Tools And Analytics For Employee Metrics

Startup Professionals Musings

Bigger organizations should invest in the new “big data” tools. Use data analysis and metrics to measure for results. Most companies I know will claim to be busy collecting and analyzing data, but very few actually use it to drive people management. Subjectively measuring employee engagement.

Metrics 98