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Can you create a great customer case study?

Berkonomics

Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. Using new tools in a social age. The case study: the best way to reach your target. Attention spans are growing shorter by the second. Eight seconds to reach someone in most any medium.

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A good case study is worth many paid ads.

Berkonomics

Email readers, continue here.] There are a number of ways to do this effectively, including the use of social networks to create buzz, seeding product acceptance through early adopters or celebrities, or by creating a small niche market that shows unusual acceptance and more. That story can be in print or in multimedia form.

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Infographic: Social Media Spurring E-Commerce Activity

socalTECH

A new study of social media activity and e-commerce, compiled from Los Angeles social tools developer Social Annex , shows that social media is--not surprisingly--playing a far bigger role in online shopping this year. The company highlighted some of its result in an infographic (reproduced below).

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Africa’s Largest and Fastest Growing Social Network | Interview with LAGbook’s Chidi Nwaogu

Tech Zulu Event

Today they say its Africa’s largest and fastest growing social networking utility with over 4,000 daily new sign-ups. They also add that LAGbook ranks #2 in the city of Yaba-Lagos, where the social network was incepted, and #37 in the city of Hirtshal, Denmark. What is LAGbook? Why the name? How does LAGbook work?

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Recruitment Goal In Obama Precision Med Study: 1M in 3 or 4 Years

Xconomy

The Obama administration’s push to sign up one million Americans for a long-term health study will start in New York, Pittsburgh, Chicago, and Tucson, AZ, top health officials said today. The VA is running its own long-term study with nearly half a million participants so far.).

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Fortnite World Cup has handed out $30 million in prizes, and cemented its spot in the culture

TechCrunch LA

The Fortnite phenomenon — the wildly popular battle royale game from Epic Games — has manifested itself in concerned articles , cultural shoutouts and now has sealed its place in the cultural firmament by wrapping up its first “World Cup” which saw the company give away $30 million in prizes. Courtesy of McKinseys.

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Movio wants to make your marketing videos with generative AI

TechCrunch LA

Co-founder and CEO Josh Xu met his co-founder and CFO Liang Wang, a veteran of ByteDance and the music social network Smule, when the two were studying at Carnegie Mellon University. Last year, we covered how Movio, which was then called Surreal, landed a brilliant use case for deepfake.