category strategic-planning Competition Related Topics 
Startup Professionals Musings
MAY 26, 2023
Solution may require new category development time. If you go this route, make sure your solution is strategic. Your rollout plan needs to factor in these requirements. The result can be a host of new competitive and price challenges which can stall growth or require excessive resources and time.
Startup Professionals Musings
MAY 23, 2021
These are the ultimate chess players in the game of business, always looking to be two or three moves ahead of the competition. Some might say that Elon Musk epitomizes this category. After that, it’s all about capitalizing on your strengths, shoring up your weaknesses, and building a personal plan that doesn’t work against you.
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Startup Professionals Musings
DECEMBER 31, 2018
Redefine your product to reach a new category. This strategy, often called breakaway positioning, has the intent of expanding your product opportunity into a previously unreachable category. It also has the advantage over competitors of retaining existing customers, while at the same time attracting new customers from another category.
Both Sides of the Table
JULY 21, 2014
You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.” Poorly implemented this category was the definition of shelfware. Sales Startup Lessons'
Startup Professionals Musings
JULY 31, 2019
If you are in that category, you should take a hard look at a new book, “ Nincompoopery: Why Your Customers Hate You--and How to Fix It ” by John R Brandt, who has some real insight on this problem. Accelerating worldwide competition and financial upheavals are undermining established market positions.
socalTECH
AUGUST 27, 2018
However, the company's technology team, Walmart Labs (www.walmartlabs.com)--which said this month that it is planning on major growth in San Diego is responsible for the company's key supply chain technology, online e-commerce site, and much more. When people think Walmart , they don't often think of the retail giant as a technology leader.
socalTECH
AUGUST 27, 2018
However, the company's technology team, Walmart Labs (www.walmartlabs.com)--which said this month that it is planning on major growth in San Diego is responsible for the company's key supply chain technology, online e-commerce site, and much more. When people think Walmart , they don't often think of the retail giant as a technology leader.
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