Remove Competition Remove Customer Remove Demo Remove Pricing
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4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. The Founder needs to remember that meetings up to this point have been primarily off-site, with staged demos, and managed personally by the CEO or a small team.

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Give Your Teams Swiss Army Knives

Both Sides of the Table

I call this “arming & aiming&# your sales teams where you need to standardize both the assignment of territories, industries & accounts (aiming) as well as the process of selling, the collateral, the legal agreements & pricing. We moved toward more standardized pricing (e.g. Ditto the CFO.

Sales 296
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Need money? Read this!

Berkonomics

You will realize much more from the ultimate sale of your business even if at a considerably lower price than if splitting the proceeds with investors. Strategic investors validate a business, by their presence creating the very value they pay for with increased price per share purchased. There is a lot to say about retaining control.

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10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

What I want to hear is an innovative marketing and growth strategy that will set you apart in the minds of investors, as well as customers. Today’s customer is especially attracted to companies like TOMS , who donates a pair of shoes for every pair they sell, or Patagonia, with its support for grassroots environmental groups.

Marketing 170
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How To Prepare Your New Venture For Investor Scrutiny

Startup Professionals Musings

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. The Founder needs to remember that meetings up to this point have been primarily off-site, with staged demos, and managed personally by the CEO or a small team.

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Some Thoughts about Selling at Startups

Both Sides of the Table

My list of excuses includes: product, pricing, competition and lack of sales support. I think it works well for startups because in startups there are inherently less rules and with customers there is less clarity about your product category. This includes presentations, ROI calculators, competitive analyses and so forth.

Startup 319
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Technical Product Elegance is Not a Business Model

Startup Professionals Musings

In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. For example, one CEO I know gave away his software product to the first ten customers. Iterate and improve the fit until your test customers are delighted, not just tolerant.

Product 94