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Need money? Read this!

Berkonomics

You will realize much more from the ultimate sale of your business even if at a considerably lower price than if splitting the proceeds with investors. Strategic investors validate a business, by their presence creating the very value they pay for with increased price per share purchased. There is a lot to say about retaining control.

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Give Your Teams Swiss Army Knives

Both Sides of the Table

I call this “arming & aiming&# your sales teams where you need to standardize both the assignment of territories, industries & accounts (aiming) as well as the process of selling, the collateral, the legal agreements & pricing. We moved toward more standardized pricing (e.g. A good demo tells a story.

Sales 296
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USC's Silicon Beach Awards and Presentations (Discount Code)

SoCal CTO

I was just down at Demo Day for the USC Incubator. USC’s Marshall School of Business will host the second annual Silicon Beach Awards (SBAs), a $50,000 venture competition focused on innovation in technology & entertainment. eventbrite.com/ Use the promo code FriendOfCTM for half-price admission through Sept 11!

USC 159
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4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

The Founder needs to remember that meetings up to this point have been primarily off-site, with staged demos, and managed personally by the CEO or a small team. A smart investor will take an independent final reading in the market on barriers to entry, active competition, demographics, and price sensitivity.

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10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

Sponsor some friendly competitive events with prizes. Be sure to involve real people and real customers, such as GoPro cameras , with user generated demos and amazing aspirational videos. Let your highly motivated customers be your best marketing advocates for new customers. Everyone loves to compete, and maybe even win something.

Marketing 170
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How To Prepare Your New Venture For Investor Scrutiny

Startup Professionals Musings

The Founder needs to remember that meetings up to this point have been primarily off-site, with staged demos, and managed personally by the CEO or a small team. A smart investor will take an independent final reading in the market on barriers to entry, active competition, demographics, and price sensitivity.

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Some Thoughts about Selling at Startups

Both Sides of the Table

My list of excuses includes: product, pricing, competition and lack of sales support. This includes presentations, ROI calculators, competitive analyses and so forth. When you are ready to hire sales staff I don’t recommend bringing in people who are too experienced.

Startup 319