Competition Customer Metrics Press 
Both Sides of the Table
JULY 21, 2014
It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. People attending marquee conferences with rock bands, prominent speakers, Gartner Group prognosticators and lots of other happy customers. Create company measures for success that go beyond financial metrics.
Berkonomics
APRIL 8, 2021
That compares with a reported 330 million for Twitter which had a nine-year head start and so much more free press from famous users over the years. Well-tuned metrics are an absolute must. A pivot or product enhancement in reaction to user or customer comments will advance your chances of success. Here is my list.
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Both Sides of the Table
FEBRUARY 20, 2017
So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You get a lot of traffic — not always results. If you aren’t careful every PR team will measure inches over impact.
Both Sides of the Table
NOVEMBER 14, 2017
There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. As a startup in this phase you often raise capital, get press, hire staff and everything feels possible. How long does it take me to pay back my original customer acquisition costs?
socalTECH
JUNE 11, 2018
Writers can submit their scripts into these programs, and the dashboards make it convenient to track, and it also allows them to track placement and their scores in these competitions. It just sort of took off from there, so I began pitching this around town to all these labs and competitions, who have come on board.
Startup Professionals Musings
APRIL 4, 2015
Startups should begin by selecting just a few of the vast array of social media offerings out there, and customize based on results. Ask yourself where are the influencers in your market, the majority of your target customers, and what type of interaction will be most productive to your business? Don’t forget the metrics and analytics.
Both Sides of the Table
MAY 27, 2013
Partly out of the fact that in 1 week I depart for England to speak at LeWeb, attend our DataSift board meeting and generally make myself available to the DataSift team to meet their customers, partners and employees. Ask for help reviewing your press release. He is very pleasant when he calls and writes. Assigns tasks. But seriously.
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