Both Sides of the Table
JULY 21, 2014
It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. Create company measures for success that go beyond financial metrics. You manage what you measure so be careful about having too narrowly defined of performance metrics. It’s when the game slows.
Both Sides of the Table
FEBRUARY 20, 2017
So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You get a lot of traffic — not always results. If you aren’t careful every PR team will measure inches over impact.
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Berkonomics
APRIL 8, 2021
That compares with a reported 330 million for Twitter which had a nine-year head start and so much more free press from famous users over the years. Well-tuned metrics are an absolute must. From its start in 2015, the number of registered users has “suddenly” climbed from 45 million in 2017 to a reported 300 million by the end of 2020.
Startup Professionals Musings
JUNE 28, 2019
In the popular press, it’s easy to find articles that will convince you that companies with a good culture, such as Google, do it by lavishing perks and benefits , including some combination of free meals, trips and parties, financial bonuses, gyms, and a dog-friendly environment.
Both Sides of the Table
FEBRUARY 27, 2019
Photo by Hope House Press - Leather Diary Studio on Unsplash It’s also true that there will be tough moments in your company’s journey where you will want to be able to carry people behind the tough decisions you want. Often board members themselves don’t do the work to say “what metrics would we like to see.”
socalTECH
JUNE 11, 2018
Writers can submit their scripts into these programs, and the dashboards make it convenient to track, and it also allows them to track placement and their scores in these competitions. It just sort of took off from there, so I began pitching this around town to all these labs and competitions, who have come on board.
Both Sides of the Table
JULY 19, 2015
I’ve tried over the years to write many times about the realism of the downsides of being an entrepreneur because there is a complete cognitive dissidence between what you read about yourself in the press and what you feel internally about where you’re at in the journey. Every founder knows this. The Perils of Founder Fighting.
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