Competition Metrics Press Sales 
Both Sides of the Table
JULY 21, 2014
It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. Create company measures for success that go beyond financial metrics. You manage what you measure so be careful about having too narrowly defined of performance metrics. It’s when the game slows.
Both Sides of the Table
FEBRUARY 20, 2017
They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Here’s how it goes: You have a business development group with two people.
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Startup Professionals Musings
JUNE 28, 2019
In the popular press, it’s easy to find articles that will convince you that companies with a good culture, such as Google, do it by lavishing perks and benefits , including some combination of free meals, trips and parties, financial bonuses, gyms, and a dog-friendly environment. It’s easier to go from bad to good, than from good to great.
Startup Professionals Musings
APRIL 4, 2015
Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Don’t forget the metrics and analytics. Above all, don’t forget to observe your competition and their social media activity.
Both Sides of the Table
NOVEMBER 14, 2017
As a startup in this phase you often raise capital, get press, hire staff and everything feels possible. In the case of MakeSpace we had huge initial successes in New York City as Rahul led the scaling of our drivers, our trucks and our warehouses and we figured out the right price points to beat the local competition.
Both Sides of the Table
MAY 27, 2013
In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. Ask for help reviewing your press release. Ask them to mention you to the press, speak about you on stage when they do public events, whatever.
InfoChachkie
MAY 22, 2012
If you are deploying a freemium business model, test your upsell strategy on a portion of your users to establish concrete free-to-paid conversion metrics. The dynamic of a competitive atmosphere allowed him to sell his cars at their list price while increasing the velocity of the sales process.
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