Startup Professionals Musings

NOVEMBER 15, 2020

The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value. Multiple decision makers required to close a sale. Every customer has a sense of what a solution should cost, based on competition, and the cost of doing nothing. Use every marketing channel available.

Case Study 174

Case Study Startup Customer Custom 174

Startup Professionals Musings

APRIL 17, 2022

Very few entrepreneurs have the range of skills and experience to be the solution creator as well as business creator, or operational as well as sales leader. Look at the big picture first of development, finance, and marketing/sales. The challenge is to recognize and recruit that ideal partner match early with minimal cost and risk.

Software Review 154

Software Review CTO Hire Outsource Development Startup 154

Startup Professionals Musings

MAY 19, 2019

A couple of years ago, I saw a classic primer on the key elements of great online content that I like, in “ Launch: How to Quickly Propel Your Business Beyond the Competition ,” by Michael Stelzner, founder of SocialMediaExaminer.com. Educational. Lacks a sales angle. Your content must continue to deliver new ideas.

Customer 93

Customer Custom Marketing Tips 93

Startup Professionals Musings

JANUARY 11, 2020

Expand into key new sales and delivery channels. Today the Internet is the best example of a new sales and delivery channel that has transformed many businesses, and killed others. This were done in a complementary fashion to provide support and education, and not undermine sales.

Customer 143

Customer Custom Examples IBM 143

Berkonomics

DECEMBER 20, 2018

These are your candidates, because they are companies already absorbing much or all the marketing expense necessary to make sales of your invention. They will be more willing to pay a royalty fee if your product gets them to market earlier or is protected by patent to create a barrier to their competition. So, there you have it.

IP 136

IP Product Equity Tool 136

socalTECH

APRIL 26, 2017

My background is I was a sales rep in this industry for fourteen years, with Nikon. Eugene Cho: We had a seed round for less than $3M, and we did a note round with the Tech Coast Angels for $2M after we won their Quick Pitch competition, over about 150 other companies. So how was it you were able to ramp up sales so quickly?

Tech Coast Angels 124

Tech Coast Angels Startup Sales Slides 124

Berkonomics

DECEMBER 20, 2018

These are your candidates, because they are companies already absorbing much or all the marketing expense necessary to make sales of your invention. They will be more willing to pay a royalty fee if your product gets them to market earlier or is protected by patent to create a barrier to their competition. So, there you have it.

IP 120

IP Product Equity Tool 120

Startup Professionals Musings

JANUARY 6, 2019

Some investors seem to focus wholly on the strengths of the management team, or a sustainable competitive advantage, and in reality these are the core attributes for every funding equation. That means educating targeted supporters is key, even before you start to sell. Selling too early triggers customer defenses and drives them away.

Startup 97

Startup Education Customer Custom 97

socalTECH

APRIL 26, 2017

My background is I was a sales rep in this industry for fourteen years, with Nikon. Eugene Cho: We had a seed round for less than $3M, and we did a note round with the Tech Coast Angels for $2M after we won their Quick Pitch competition, over about 150 other companies. So how was it you were able to ramp up sales so quickly?

Tech Coast Angels 100

Tech Coast Angels Startup Sales Slides 100

Startup Professionals Musings

MARCH 20, 2023

Technologies that cure world hunger may find that that hungry people don’t have money, and government agencies as customers are a very long sales cycle. If you claim no competition, investors may perceive that you have no market, or you haven’t looked. Disruptive technologies require customer education to create a new market.

Customer 110

Customer Custom Social Media Technology 110

TechCrunch LA

OCTOBER 22, 2018

As for what will happen at the store, Fifth Wall’s Adam Demuyakor tells me “There will be deployment of scooters, charging of scooters, and some sales of apparel and accessories that are related. Educate them on the benefits, educate them on safety, and provide helmets.”

Santa Monica 221

Santa Monica Startup Technical Review Education 221

Startup Professionals Musings

MAY 14, 2017

A couple of years ago, I saw a classic primer on the key elements of great online content that I like, in “ Launch: How to Quickly Propel Your Business Beyond the Competition ,” by Michael Stelzner, founder of SocialMediaExaminer.com. Educational. Lacks a sales angle. Your content must continue to deliver new ideas.

Content 67

Content Marketing Newsletter Writing 67

socalTECH

MAY 28, 2013

Once you put your offer in, you enter your credit card, and you commit to the sale. Once that offer is accepted, that make the sale, and the retailer handles the transaction just as if it happened on their own website. We take a commission on the sale, and everybody is happy. Retailers only pay us if the sale happens.

Pricing 273

Pricing Product Help Sales 273

Startup Professionals Musings

JANUARY 26, 2014

A couple of years ago, I saw a modern-day primer on the key elements of great online content that I like in “ Launch: How to Quickly Propel Your Business Beyond the Competition ,” by Michael Stelzner, founder of SocialMediaExaminer.com. Educational. Lacks a sales angle. Your content must continue to deliver new ideas.

Startup 103

Startup Content Newsletter Writing 103

Startup Professionals Musings

NOVEMBER 18, 2016

The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value. Multiple decision makers required to close a sale. Every customer has a sense of what a solution should cost, based on competition, and the cost of doing nothing. Use every marketing channel available.

Product 95

Product Case Study Customer Custom 95

Startup Professionals Musings

AUGUST 12, 2015

Creating intellectual property, including patents, is the key to long-term value and a sustainable competitive advantage. But these still need coaching on the unknowns, and ongoing education to keep up with the industry and the technology. Accountability. Idea management. Innovation is not a one-time thing. Net result and reward.

Entrepreneur 101

Entrepreneur Startup Coach Metrics 101

Startup Professionals Musings

NOVEMBER 12, 2018

For example, in the sales silo of my former organization, it was common to point to marketing or development as the source of a sales issue, but communication across to these organizations took forever, and agreeing on a common solution was difficult. Sharing the same space also facilitates creativity.

Sales 69

Sales Organization Entrepreneur Examples 69

Startup Professionals Musings

DECEMBER 1, 2012

Not too long ago, I saw a modern-day primer on the key elements of great online content in “ Launch: How to Quickly Propel Your Business Beyond the Competition ,” by Michael Stelzner, founder of SocialMediaExaminer.com. Educational. Lacks a sales angle. They are a shortcut that can put you far ahead of your competition.

Content 99

Content Startup Newsletter Writing 99

Startup Professionals Musings

JUNE 30, 2013

Some investors seem to focus wholly on the strengths of the management team, or a sustainable competitive advantage, and in reality these are the core attributes for every funding equation. That means educating targeted supporters is key, even before you start to sell. Selling too early triggers customer defenses and drives them away.

Startup 117

Startup Education Customer Custom 117

Startup Professionals Musings

JUNE 19, 2020

Technologies that cure world hunger may find that that hungry people don’t have money, and government agencies as customers are a very long sales cycle. If you claim no competition, investors may perceive that you have no market, or you haven’t looked. Disruptive technologies require customer education to create a new market.

Technology 127

Technology Marketing Social Media Customer 127

Startup Professionals Musings

MAY 28, 2012

Some investors seem to focus wholly on the strengths of your management team, or your sustainable competitive advantage, and in reality these are the core attributes for every funding equation. That means educating targeted supporters is key, even before you start to sell. Everyone hates being sold to; we all prefer to buy.

Startup 99

Startup Education Customer Custom 99

Startup Professionals Musings

JULY 15, 2019

Very few entrepreneurs have the range of skills and experience to be the solution creator as well as business creator, or operational as well as sales leader. Look at the big picture first of development, finance, and marketing/sales. The challenge is to recognize and recruit that ideal partner match early with minimal cost and risk.

Software Review 88

Software Review CTO Hire Outsource Development Startup 88

Startup Professionals Musings

DECEMBER 17, 2016

Some investors seem to focus wholly on the strengths of the management team, or a sustainable competitive advantage, and in reality these are the core attributes for every funding equation. That means educating targeted supporters is key, even before you start to sell. Selling too early triggers customer defenses and drives them away.

Capital 58

Capital Startup Education Customer 58

Startup Professionals Musings

DECEMBER 17, 2013

For starters, here is my selection of some key metrics that every six-sigma joint like GE tracks without thinking, but that too many small businesses haven’t yet formalized: Sales revenue. Sales data needs to be correlated to advertising campaigns, price changes, seasonal forces, competitive actions, and other costs of sales.

Metrics 100

Metrics Technical Review Sales Customer 100

Startup Professionals Musings

JULY 25, 2011

I just finished a modern-day primer on the key elements of great online content in “ Launch: How to Quickly Propel Your Business Beyond the Competition ,” a new book by Michael Stelzner, founder of SocialMediaExaminer.com. Educational. Lacks a sales angle. They are a shortcut that can put you far ahead of your competition.

Content 94

Content Startup Newsletter Writing 94

socalTECH

AUGUST 27, 2014

We worked together for four years, and I ended up heading up media buying at that company, and he headed up sales. That''s when we started looking at credit repair, online education, and others. We became friends, and found we were both very like minded, goal oriented, and had the same core values.

Startup 239

Startup El Segundo Marketing Media 239

Startup Professionals Musings

JANUARY 27, 2016

For a software startup, a patent can be the intellectual property providing the key competitive advantage, or it can be an expensive non-defensible bureaucratic nightmare -- or both. This is positive, in educating the public by making them aware of an unknown or non-obvious software invention. All patents require public disclosure.

Patents 53

Patents Software Review Software Technical Advisors 53

socalTECH

OCTOBER 25, 2012

It's as easy as Instagram, and takes no technical knowledge or sales knowledge. I've really gotten an in-depth education about what women want when buying and selling online. RecycledBride was really the testing ground and gave us an education of the ins- and outs- of this market an dhow it works, and gave us extensive user testing.

Startup 236

Startup Education Acquisition Funding 236

socalTECH

OCTOBER 10, 2013

We''ll mostly be doing enterprise sales here, but also looking at the technology and design front, hiring better talent, taking design to a new level than maybe what we are in China. It''s also a dog-eat-dog world over there with the competition. Our CTO is mainland Chinese, but was educated here. Getting the talent is an issue.

Southern California 170

Southern California Startup SoCal CTO Hire 170

Startup Professionals Musings

APRIL 4, 2015

Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. You need executive buy-in, committed budgets, and education for the whole team on objectives and activities. Above all, don’t forget to observe your competition and their social media activity. Don’t forget the metrics and analytics.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

JULY 16, 2017

Very few entrepreneurs have the range of skills and experience to be the solution creator as well as business creator, or operational as well as sales leader. Look at the big picture first of development, finance, and marketing/sales. The challenge is to recognize and recruit that ideal partner match early with minimal cost and risk.

Software Review 56

Software Review CTO Hire Outsource Development CTO Coach 56

Startup Professionals Musings

APRIL 22, 2014

Look at the big picture first of development, finance, and marketing/sales. The passion has to be in the business context – meaning results oriented, customer oriented, and sensitive to competition. Thus you should do the same or more due diligence on educational background, previous work, and references. No historical baggage.

Software Review 107

Software Review Entrepreneur CTO Hire Outsource Development 107

Tech Zulu Event

SEPTEMBER 9, 2014

Consumers and businesses, in an ever-competitive marketplace that has been energized by the internet, no longer wants ads that just tell them something. One example of this could be education. They want something that many ads have lost over time: engagement. The post Thinking Beyond the Everyday Ad appeared first on TechZulu.

Advertising 69

Advertising Training Customer Custom 69

InfoChachkie

MARCH 9, 2019

As a Professor at UC Santa Barbara , I constantly battle Hollywood’s stereotype of the rapacious, maniacal businessperson, by teaching my students that Honesty is a competitive advantage. For instance, they knew that their drive-in restaurant drove 87% of its sales from three items: hamburgers, fries and soft drinks.

Startup 100

Startup Netflix Entrepreneur Metrics 100

Both Sides of the Table

MAY 27, 2013

By spending more time educating your board on your business you get more valuable advice from them. In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. ” His argument is as follows. Assigns tasks.

Tips 365

Tips Email Venture Capital CTO Coach 365

Tech Zulu Event

APRIL 1, 2013

Following graduate school, he worked in Film Finance and Sales at CAA, Creative Development at Vuguru (Michael Eisner’s multi-platform studio), and Content Partnerships at Blip Networks. Mike’s work in sales, marketing, distribution, and business development is essential to customer acquisition, growth, and scalability.

Web 93

Web USC Course Guide 93

Startup Professionals Musings

JULY 11, 2013

Her focus is on crafting a customer experience that caters to people not like you, including social media aficionados, to bring in new customers and create a competitive advantage. A positive result could be a reputation that you put customer relationships first and sales second.

Social Media 99

Social Media Customer Custom Media 99