Berkonomics

JULY 26, 2018

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 226

Sales Customer Custom Pricing 226

InfoChachkie

JANUARY 5, 2015

In his premier film appearance in the blaxploitation send-up “I’m Gonna Git You Sucka,” Chris Rock inadvertently addresses a key pricing challenge faced by most entrepreneurs. Watch this 93-second clip and see if you can identify the pricing pitfall addressed in this humorous snippet. Price = Value. How Much For A Rib?

Pricing 100

Pricing Product Startup Customer 100

Berkonomics

OCTOBER 21, 2021

Salaries or hourly wages must be within reasonable limits set by the industry and matched by the competition, both regionally and for the same job classification. And there are some industries where tools such as stock options are considered mandatory for a company to be competitive. Some obvious qualifiers. First, be rule specific.

Design 156

Design Examples Competition Pricing 156

Berkonomics

MAY 16, 2019

There are five niches you can chose when defining your positioning strategy: price, quality, service, innovation, and elegance. Pricing strategies differentiate your business. First, and easiest to understand, is creating differentiation by price. Most anyone else can meet or beat your price any time they wish.

Company 120

Company Companies Pricing Competition 120

Both Sides of the Table

MARCH 31, 2012

I got an email recently from my friend & fellow VC, Jeff Bussgang from Flybridge Capital Partners in Boston. Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions.

Startup 319

Startup Sales Course Competition 319

Berkonomics

JUNE 15, 2012

One important element of positioning a company is pricing strategy. There are five niches you can chose when defining your positioning strategy: price, quality, service, innovation, and elegance. First, and easiest to understand, is creating differentiation by price. Quality can be, and is, an important differentiator.

Pricing 149

Pricing Competition Coach Sales 149

Tech Zulu Event

MARCH 19, 2015

Computers and the Internet have now brought in a new era that relies on data to make profitable business decisions in the competitive environment. Below is a full explanation of how small businesses can leverage technology to earn a competitive advantage in the marketplace. Cloud Services. Social Media Automation Tools.

Competition 40

Competition Technology Social Media Tips 40

Berkonomics

FEBRUARY 9, 2017

Competitors, seeing a successful development of a niche, flock into the competitive void with products or services built with a fresh view of the current environment. Not so long ago, Basil Peters wrote his book, “Early Exits,” after analyzing 150 young companies and their exits.

Pricing 120

Pricing Invest Email Competition 120

Berkonomics

JULY 9, 2011

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 222

Sales Customer Custom Pricing 222

Berkonomics

APRIL 18, 2019

For example: Hire a great sales person then fail to support him or her with a good marketing effort or a properly priced quality product, and that person will be set up to fail, and for reasons you might have fixed. Email readers, continue here…] Then there is the third “P” – performance.

Help 120

Help Resource Product Email 120

Berkonomics

APRIL 30, 2015

Salaries or hourly wages must be within reasonable limits set by the industry and matched by the competition, both regionally and for the same job classification. And there are some industries where tools such as stock options are considered mandatory for a company to be competitive. What a title. Of course money motivates.

Design 120

Design Competition Pricing Sales 120

Startup Professionals Musings

JUNE 23, 2021

Relationships also build loyalty, get referrals, and drive more sales. Pleasant surprises don’t have to be big – like how fast you return a phone call or email. That customer experience is the best competitive advantage you can have, and the best predictor of long-term success. Sponsor experiments to create memorable elements.

Customer 147

Customer Custom Technical Review Metrics 147

Berkonomics

JUNE 8, 2017

Some businesses require very little capital and the founder can self-finance the enterprise and retain 100% of its ownership and control from ignition through liquidity event (startup through sale). Strategic investors validate a business, by their presence creating the very value they pay for with increased price per share purchased.

Venture Capital 266

Venture Capital Class Invest Equity 266

Both Sides of the Table

MAY 13, 2018

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. In sales there are also three rules: Qualify, qualify, qualify.

Venture Capital 332

Venture Capital Funding Startup Sales 332

Berkonomics

MARCH 25, 2012

There are many ways to project the value of a company for purposes of pricing an investment, but all rely upon the revenue and profit projections of the entrepreneur as a starting point. Email readers, continue here.] Strategic relationships (reducing market risk and competitive risk) $1/2 million.

Invest 321

Invest Startup Email Competition 321

Startup Professionals Musings

FEBRUARY 5, 2020

Funding is depleted before customer sales ramp up. Your customers and competition make unexpected moves. Examples abound of startups who had to pivot for success, including Twitter moving from podcasts to social commentating, and Yelp moving from email to online. Marketing and sales take more time and effort than anticipated.

Startup 131

Startup Entrepreneur Examples Customer 131

Berkonomics

MAY 2, 2012

Hire a great sales person then fail to support him or her with a good marketing effort or a properly priced quality product, and that person will be set up to fail, and for reasons you might have fixed. Email readers, continue here.] Then there is the third “P” – performance. The fourth “P” is for process.

Resource 228

Resource Product Email Competition 228

Both Sides of the Table

MAY 27, 2013

In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. Email updates frequently. Key point – if your emails are as long as my blog posts you’re forked. Make your emails actionable.

Tips 365

Tips Email Venture Capital CTO Coach 365

Berkonomics

NOVEMBER 7, 2013

Perhaps surprisingly, the components are NOT the traditional coding/business pieces; nor are they even coding /user interface / business / sales, or whatever. The basic concept has to make some kind of sense given the technical, market and competitive environment, otherwise nothing else matters. BUT good ideas are NOT hard to find.

Startup 189

Startup Sales Ideas Entrepreneur 189

socalTECH

APRIL 12, 2012

We partnered with the world's largest distributors, Ingram Micro and others, to provide great services, prices, and products to consumers. We have traditionally have focused on a product centric approach, where a consumer comes to our site to help find the lowest prices on a product easier. That is growing nicely.

Sites 210

Sites Commerce Pricing Product 210

Berkonomics

AUGUST 27, 2015

Email readers, continue here…] Now, when first meeting with an entrepreneur, I ask simply, “Is the business being formed as a Keeper or a Flipper?” They are also very competitive, and highly value the intellectual property of the Flipper. They also tend to have invested more of their own money in their businesses.

Entrepreneur 120

Entrepreneur Equity Competition Pricing 120

Tech Zulu Event

MARCH 7, 2013

Business intelligence analyst IBIS World estimates that VDR industry sales will grow by 16% this year to nearly $730 million. But a lack of competition has also lead to a lack of innovation, resulting in low customer satisfaction and frequent complaints of difficult-to-use products. Steering Innovation In The $730 Million VDR Industry.

Mobile 91

Mobile Report Pricing Tool 91

Startup Professionals Musings

OCTOBER 8, 2018

For example, I still find businesses asking you to print, sign, and return documents by mail in lieu of digital signatures or email. It takes a well-rounded and motivated team to run a competitive business today. In my mind, these are killing their businesses.

Technical Review 84

Technical Review Customer Custom Startup 84

InfoChachkie

SEPTEMBER 17, 2012

Consider the situation in which the entrepreneur wants to accept a financially life-changing offer to sell her company which is vetoed by the investor because the price does not meet its minimal investment return criteria. We are not focused on our exit, but I can guarantee you that the time, place and price will be at our discretion.”.

Entrepreneur 253

Entrepreneur Google Invest RSS 253

Startup Professionals Musings

APRIL 9, 2012

Your competitive advantage. Identify your sustainable competitive advantage, like unique benefits, cost savings, or industry ties. Don’t kill your credibility by saying you have no competition. Who is your customer, what is the price, and how much does it cost you to build one? Business model.

Summary 97

Summary Writing Competition Sample 97

Startup Professionals Musings

FEBRUARY 3, 2011

Your competitive advantage. Identify your sustainable competitive advantage, like unique benefits, cost savings, or industry ties. Don’t kill your credibility by saying you have no competition. Who is your customer, what is the price, and how much does it cost you to build one? Business model.

Summary 90

Summary Writing Competition Sample 90

Startup Professionals Musings

AUGUST 19, 2013

I’ll even send you a free sample of my own business plan via email, if you drop me a note. A few thousand dollars is a small price to pay for a successful business, or for that $1M investment you expect the plan to entice. So what if you know that you simply aren’t a good writer, or don’t have the time or patience to write?

Sample 92

Sample Writing Startup Summary 92

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. billion in sales and thus controls less than 10% of the market. What price will your customer ultimately accept?

Startup 150

Startup Marketing Study SEO 150

Berkonomics

JANUARY 20, 2010

Some businesses require very little capital and the founder is able to self-finance the enterprise and retain 100% of its ownership and control from ignition through liquidity event (startup through sale). For you who fit that description, nice work. There is a lot to say about retaining control.

Venture Capital 174

Venture Capital Invest Class Entrepreneur 174

Startup Professionals Musings

JULY 21, 2012

I’ll even send you a free sample of my own business plan via email, if you drop me a note. A few thousand dollars is a small price to pay for a successful business, or for that $1M investment you expect the plan to entice. So what if you know that you simply aren’t a good writer, or don’t have the time or patience to write?

Sample 96

Sample Writing Summary Startup 96

InfoChachkie

OCTOBER 29, 2012

Consider the situation in which the entrepreneur wants to accept a financially life-changing offer to sell her company which is vetoed by the investor because the price does not meet its minimal investment return criteria. We are not focused on our exit, but I can guarantee you that the time, place and price will be at our discretion.”.

Entrepreneur 145

Entrepreneur Google Invest RSS 145

Startup Professionals Musings

DECEMBER 8, 2010

I’ll even send you a free sample of my own business plan via email, if you drop me a note. A few thousand dollars is a small price to pay for a successful business, or for that $1M investment you expect the plan to entice. So what if you know that you simply aren’t a good writer, or don’t have the time or patience to write?

Startup 91

Startup Funding Sample Writing 91

Both Sides of the Table

APRIL 19, 2011

People want to invest in people they trust – once you’ve made money for someone you can always go back, and even get better pricing. o On 1/11/05 his daughter was born at 8AM, at 6 PM email showing first million dollar rev day for the company and 8 PM term sheet from Experian to buy the company – all on the same day!

Acquisition 304

Acquisition Startup Customer Custom 304

Startup Professionals Musings

FEBRUARY 11, 2010

Your competitive advantage. Identify your sustainable competitive advantage, like unique benefits, cost savings, or industry ties. Don’t kill your credibility by saying you have no competition. Who is your customer, what is the price, and how much does it cost you to build one? Business model.

Summary 55

Summary Writing Competition Metrics 55

Tech Zulu Event

MAY 18, 2015

Be a host company (must provide food / drink to attendees), then email events@techzulu.com with TZTECHCRAWL as the subject. All ticket sales are final. The Crawl happens in waves with team leaders escorting groups from the first venue every 30 minutes, so you can arrive after 7pm and still enjoy the full experience. . No refunds.

Hollywood 40

Hollywood Startup Social Network Entrepreneur 40

Both Sides of the Table

JANUARY 21, 2010

Forget to get around to setting up that Employee Stock Option Plan and want to be able to give the early guys their options at a low strike price? Consider it a sales & marketing expense for them. They’ll find a way to get to the right price if they believe you’re high potential. But make it competitive.

Startup 318

Startup IP Southern California Entrepreneur 318

socalTECH

OCTOBER 7, 2009

Nick Desai: FitOrbit delivers a proven solution for fitness and weight loss over the Internet, for the first time, at a price people can afford. A plan alone is not all that valuable if you won't follow them, so what we give are also the tools--via iPhone, the web, SMS, email, Android, Blackberry--to log you actually did do.

Media 168

Media Pricing Sites Training 168