category strategic-planning 
Startup Professionals Musings
MAY 23, 2021
Anyone who works with entrepreneurs will tell you that all are different. These are the ultimate chess players in the game of business, always looking to be two or three moves ahead of the competition. Some might say that Elon Musk epitomizes this category. Of course, discovering your entrepreneur type is only the beginning.
Startup Professionals Musings
DECEMBER 31, 2018
Rather than rely only on linear thinking, the best entrepreneurs are always looking to offer in parallel a more dramatic new alternative. Redefine your product to reach a new category. This strategy, often called breakaway positioning, has the intent of expanding your product opportunity into a previously unreachable category.
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InfoChachkie
AUGUST 8, 2011
Amarillo’s advice is consistent with my comments in the Startup Competition ; get to know your competitors on a personal basis, while appearing as innocuous as possible. Be vigilant and keep your eyes on your competition, especially when they are dealt their hands. In business, such players are analogous to serial entrepreneurs.
Startup Professionals Musings
JANUARY 12, 2013
Many entrepreneurs I know don’t realize that the language they learned in the corporate world, or even their recent MBA class, won’t get them ahead in the startup world today. As a reality check, try this quick test of your entrepreneur savvy. As a reality check, try this quick test of your entrepreneur savvy. Super-angels.
Startup Professionals Musings
AUGUST 5, 2013
If you are in this category, first know that you are not alone, but then you need to take a look at the advice given by Patricia Sigmon in her book “ Six Steps to Creating Profit: A Guide for Small and Mid-Sized Service-Based Businesses.” It’s important to stand up to competition and wear your reputation on your sleeve. Marty Zwilling.
Both Sides of the Table
JULY 21, 2014
I’d like to do a few posts on what life looks like on the way up and perhaps how to keep your head on straight and avoid drinking your own Kool Aid because as I often advise entrepreneurs on irrational exuberance, “ In a strong wind even turkeys can fly.” Poorly implemented this category was the definition of shelfware.
Startup Professionals Musings
JULY 31, 2019
After working in business at all levels, and consulting to entrepreneurs for years, I’m still surprised to see so many situations where things that should be easy are painful to customers, and lead to customers hating your business. Accelerating worldwide competition and financial upheavals are undermining established market positions.
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