Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

DECEMBER 11, 2022

After many years of working with angel investors seriously trying to find new ventures worthy of their hard-earned money, I find their frustration often exceeds that of entrepreneurs sincerely looking for financial help. Smart entrepreneurs pre-disclose any possible due diligence issues, with full and open explanations and no excuses.

Entrepreneur 108

Entrepreneur Invest Funding Patents 108

Startup Professionals Musings

AUGUST 12, 2019

Most entrepreneurs are quick to assert to potential investors that their product or solution will kill the competition, but unfortunately your opinion alone is not enough to convince most experienced investors. First of all, you need some convincing market research that your solution addresses a real and growing problem.

Competition 86

Competition Patents Startup Customer 86

Startup Professionals Musings

JANUARY 29, 2022

I know entrepreneurs who have suffered from premature execution often associated with the ready-fire-aim quick-to-market approach. If your product is highly innovative, and speed to market is critical, you won’t get it right the first time anyway, no matter how cautiously you plan. Be prepared for pivots and mistakes.

Marketing 120

Marketing Technical Review Entrepreneur Startup 120

Both Sides of the Table

NOVEMBER 16, 2014

Eventually you need a VP of Product to handle your product roadmap, a CTO for engineering leadership and VPs of sales, marketing & biz dev. You help them prioritize their objectives and review the results. Extremely talented people are ultra competitive. Marketing of course often feels the opposite. You set direction.

Entrepreneur 385

Entrepreneur CTO Hire Startup Sales 385

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

Marketing 170

Marketing Startup Examples Customer 170

Startup Professionals Musings

OCTOBER 9, 2020

Many entrepreneurs still believe they need a traditional multi-level organization to handle growth and scaling, so they start hiring career managers to populate it. Freelancers and consultants have to demonstrate results, without training and mentoring, so they can help you more quickly and probably at a lower total cost.

Competition 168

Competition Startup Demand Training 168

Both Sides of the Table

JANUARY 8, 2014

Please help me congratulate him by Re/Tweeting this post (and following him if you don’t already). Helping be the VC “presence” at key events. Associates often shadow partners at board meetings so that they can help follow up with the company on important initiatives between board meetings. Industry reviews.

Help 365

Help Invest Venture Capital Technical Review 365

Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. They basically help companies get sold and help buyers determine which companies to buy.

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

JUNE 19, 2020

Technical entrepreneurs love their technology, and often are driven to launch a startup on the assumption that everyone will buy any solution which highlights this technology. Instead, they need to validate a customer problem and real market need first. Your passion isn’t enough to create a market. Neither is positive.

Technology 127

Technology Marketing Social Media Customer 127

Startup Professionals Musings

JUNE 11, 2021

Over my years as an advisor to new businesses and startups, I have learned that the only certainty that I can offer entrepreneurs is the fact they will face many uncertainties. On the other hand, entrepreneurs have a reputation for being one of the happiest and healthiest career paths around.

Marketing 148

Marketing Coach Startup Product 148

Startup Professionals Musings

SEPTEMBER 13, 2014

Most entrepreneurs spend far too much time thinking negatively about competitors, and can’t resist making derogatory statements about them to their own team, investors and even to customers. As an investor, I always listen carefully to what an entrepreneur says, and does not say, about competition.

Competition 107

Competition Entrepreneur Patents Customer 107

Startup Professionals Musings

MAY 23, 2021

Anyone who works with entrepreneurs will tell you that all are different. Others are really marketers out to make money fast, and believe that they can entice customers to any offering. These are the ultimate chess players in the game of business, always looking to be two or three moves ahead of the competition. Opportunist.

Entrepreneur 134

Entrepreneur Framework Mentor Web 134

Startup Professionals Musings

FEBRUARY 20, 2022

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Even great products need great marketing “content” to fuel the ascent of their online message.

Content 146

Content Newsletter Competition Writing 146

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Startup Professionals Musings

AUGUST 14, 2014

In their passion and excitement about a new product or service, entrepreneurs tend to continually narrow the scope of potential competitors, and often claim to have no direct competitors. First to market, for example, is not normally a sustainable advantage for startups. A narrow scope doesn’t help your case either.

Competition 93

Competition Startup Patents Slides 93

Startup Professionals Musings

FEBRUARY 14, 2021

In their passion and excitement about a new product or service, entrepreneurs tend to continually narrow the scope of potential competitors, and often claim to have no direct competitors. First to market, for example, is not normally a sustainable advantage for startups. A narrow scope doesn’t help your case either.

Competition 166

Competition Funding Startup Patents 166

Startup Professionals Musings

OCTOBER 31, 2018

The most successful entrepreneurs and business owners I know are humble, and they don’t have an inflated sense of self. The only “sustainable competitive advantage” in business is self-awareness. I come from the same world, with an additional decade advising entrepreneurs, and I enthusiastically confirm his view.

Competition 81

Competition Startup Examples Coach 81

Tech.Co

SEPTEMBER 25, 2015

From apps to hardware, to KickStarter successes and international startups, we’re inching closer to finding out who will take home the title of Startup of the Year competition at our annual Celebrate Conference in October. Among the dozens of participants that applied for the online competitions, only a few progressed into the semifinals.

Competition 122

Competition Mobile Startup Technical Review 122

Startup Professionals Musings

JUNE 25, 2021

It seems like everyone wants to be an entrepreneur and get rich these days. Find out if something very similar is already selling, and who your competition would be if you proceed. Be wary of crafty shysters who will flood your mailbox with official-looking mail offering to help for a fee, or demanding fees you forgot to pay.

Ideas 136

Ideas Entrepreneur Mentor Resource 136

Tech.Co

JUNE 5, 2024

Government Small Business Grants to Apply For in June 2024 Small business grants can help you unleash your small business’s potential. The program runs in partnership with Next Street, LISC, and Verizon, and offers online resources to help businesses thrive in the digital economy, in addition to capital.

Coach 141

Coach News Funding Design 141

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

JANUARY 17, 2020

Although most people believe that being a successful entrepreneur is all about having the right idea, I’m convinced from my years of experience as a startup advisor and investor that’s it’s more about you as a person. The best entrepreneurs are not just dreamers of the next big thing – they have to be great facilitators and problem solvers.

Entrepreneur 129

Entrepreneur Examples Blogging Customer 129

Startup Professionals Musings

SEPTEMBER 4, 2019

It really is possible for an introvert to succeed as an entrepreneur, even though you can’t expect to start and build a business alone. Every entrepreneur, especially an introvert, can benefit from the perspective of another business person, ideally one who has prior experience in the domain you are about to enter.

Entrepreneur 104

Entrepreneur Mentor Activity Startup 104

Startup Professionals Musings

NOVEMBER 17, 2019

Traditionally, the majority of entrepreneurs have been logical thinkers, problem solvers, with full attention to details. Of course, the best solution would be a new wave of so-called whole-brain thinkers, but this term is usually reserved for Einstein and Picasso, and no entrepreneurs that I can name. Creativity is the key word here.

Entrepreneur 96

Entrepreneur Tips Guide Social Media 96

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

FEBRUARY 17, 2011

This conversation seems to come up very frequently these days both with portfolio companies and with entrepreneurs just looking for mentorship. For many businesses you should keep your costs low & your capital raises low until you discover whether you are really on to a big idea where there is market demand.

Help 303

Help Startup Competition Framework 303

Berkonomics

MAY 11, 2023

Email readers, continue here…] That reality is a tough one for the professional investor, almost as tough as for those entrepreneurs who lose their businesses. None of this is to say that an inexperienced entrepreneur cannot lead a great new business. And it’s a tough test at that. Of course, you could be the exception.

Statistics 156

Statistics Startup Ideas Entrepreneur 156

InfoChachkie

SEPTEMBER 27, 2018

MBA’s are an easy target for entrepreneurs’ scorn. I too have taken shots at MBA’s, describing why they are not typically well suited for startup life in Why Entrepreneurs Hate (Most) MBAs. Nothing they learned (at Business School) will help them succeed at innovation.” Situationally, MBA’s Can Be Effective Entrepreneurs.

Entrepreneur 113

Entrepreneur Allegis Startup Competition 113

Startup Professionals Musings

MAY 19, 2019

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Yet it is the one element that too many entrepreneurs focus on only as an afterthought. People won’t flock to marketing materials. Educational.

Customer 93

Customer Custom Marketing Tips 93

Both Sides of the Table

OCTOBER 26, 2020

leadership, mentorship, competitiveness, communications, relationship-building?—?and and of course a relentless pursuit of helping founders succeed. She took an operating role helping run Citysearch and Urbanspoon. Leadership is about recognizing your next generation of talent and helping lift them up. I’m only 52!

Venture Capital 361

Venture Capital Startup Invest CitySearch 361

socalTECH

JANUARY 2, 2014

Michael Chasin: LawKick.com is essentially a marketplace that makes it easier than ever to find legal help. How the website works, is the client goes to the website, and indicates what they need help with. It took a while to do market research, but we ended up starting an app for law. What''s LawKick about? READ MORE>>.

Help 240

Help Startup CTO Hire Pricing 240

Both Sides of the Table

DECEMBER 11, 2022

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened? People were building.

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. I’d like to do a few posts on what life looks like on the way up and perhaps how to keep your head on straight and avoid drinking your own Kool Aid because as I often advise entrepreneurs on irrational exuberance, “ In a strong wind even turkeys can fly.”

Marketing 354

Marketing Case Study Metrics Sales 354

Both Sides of the Table

JULY 23, 2013

It is simply the most important way to proactively control your career development and how the market perceives you. That was fine with me – the market is the market. That was the market. In today’s market you can prove your worth, in 1991 that was a bit harder. It is neither. She was paid 15% more.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

Startup Professionals Musings

JULY 4, 2021

Every entrepreneur I know is short on resources, including time, money, and skills. Waste in a startup is any activity that burns resources, but creates no value or competitive advantage in the eyes of customers. More features and inventory added early will be wasted as you will need to pivot to match the real market.

Startup 161

Startup Resource Training Entrepreneur 161

socalTECH

NOVEMBER 2, 2017

com) � backed by local investors Rincon Venture Partners and Bonfire Ventures�is helping to solve that problem, with its career pathing software designed for helping employees at large enterprises figure out what's next. It helps you figure out what you can do in a business, what roles are available, what might be my future here.

Help 100

Help Southern California Startup Technical Review 100