Competition Help Marketing Metrics 
TechCrunch LA
SEPTEMBER 7, 2021
But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If Why do you think that performance marketing is the right fit for DTC?
Startup Professionals Musings
SEPTEMBER 22, 2022
Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Both Sides of the Table
APRIL 4, 2011
Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.
Both Sides of the Table
JULY 21, 2014
Since 2009 we’ve been in an unequivocal bull market. ” It helps to have seen the way down twice before to know many of the signs. Growth markets have a way of fooling us all. When markets start to turn shelfware companies are the quickest to die. Have sales bonus plans based on more than just sales targets.
Startup Professionals Musings
AUGUST 23, 2023
We all have our favorite metric and our passion, but keeping up with real-world changes and trends seems to be always just out of reach. In my experience, all business metrics are still used too often for people management and accountability, rather than business management. Accurate measurement of the wrong things is not helpful.
Startup Professionals Musings
DECEMBER 17, 2013
What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.
Berkonomics
NOVEMBER 19, 2020
Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. And the numbers were staggering. Microsoft paid $9.00 per registered user for Hotmail. AOL paid $40.00 Did the eyeballs suddenly disappear?
Expert insights. Personalized for you.
211 
Let's personalize your content