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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.

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6 Reasons That Managers Still Add Value In Business

Startup Professionals Musings

These and other collaborative communication platforms, such as Slack, have absorbed many former manager responsibilities, including scheduling, summarizing, and follow-up. In summary, I am supportive of the trend toward delayering, reducing the number of managerial layers, and managerial training for those interested in that role.

Outsource 133
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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Content is a “hits driven business” and therefore you can only invest in platforms not media. The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. I think most arguments miss the mark.

SEM 150
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5 Keys Steps For Every Startup Roadmap To Revenue

Startup Professionals Musings

Here is my summary of her roadmap which I believe can get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. She recommends phone interviews by you, by appointment, with structured questions, and you document results.

Startup 105
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Interview: Mark Douglas, President & CEO, SteelHouse Media

InfoChachkie

What follows is a summary which paraphrases Mark’s responses. Value Prop Twitter Style : SteelHouse’s Behavioral Commerce platform increases online conversions via targeted incentives based on shopper personality and behavior. You can watch the video below or on YouTube here: [link]. For his exact quotes, watch the video.

eHarmony 204
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5 Tips to Alignment With New Consumer Buying Habits

Startup Professionals Musings

Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. She recommends phone interviews by you, by appointment, with structured questions, and you document results.

Tips 93
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. I don’t intend either, Burstly has respectable and strong competition. Both of his co-founders worked with him previously and both worked on ad management platforms.

Mobile 282