Startup Professionals Musings

OCTOBER 30, 2022

Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for push marketing or listening to your best sales person. Great startups manage to continually improve the relationship through outstanding follow-on support and service.

Customer 146

Customer Custom Startup Course 146

Startup Professionals Musings

OCTOBER 6, 2023

For the elite startups and entrepreneurs who manage to attract the investor they dream of, and survive the term sheet negotiation, there is still one more hurdle before the money is in the bank. That might start with the CEO giving the investor pitch to the whole organization, and distributing the current business plan document to everyone.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

Startup Professionals Musings

FEBRUARY 3, 2011

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.

Summary 90

Summary Writing Competition Sample 90

Startup Professionals Musings

MAY 31, 2020

Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan. It allows all members of your team, including marketing, support, and sales, to size and build the business plan processes they need to find customers, deliver, and maintain grow the business.

Entrepreneur 124

Entrepreneur Startup Summary Product 124

Both Sides of the Table

NOVEMBER 14, 2017

Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. Innovate In the early years of a startup there is a lot of kinetic energy of enthusiastic innovators looking to launch a product that changes how an industry works.

Startup 286

Startup Technical Review Customer Custom 286

Both Sides of the Table

DECEMBER 27, 2011

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” The most obvious way to explain this is with sales people. What makes up revenue? One of them is profitability. Operating Costs.

Startup 418

Startup Venture Capital Sales Technical Review 418

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Cold calling.

Marketing 114

Marketing Invest Social Media SEM 114

Both Sides of the Table

SEPTEMBER 20, 2014

It is the bane of every startups existence because it takes up so much time, it is so competitive to sign people and it feels like unproductive time because it’s not moving the ball forward on product, engineering, sales, marketing, biz dev, fund raising. Set up calls for VCs to welcome her to the team.

Press 341

Press Startup Email Sales 341

Startup Professionals Musings

OCTOBER 23, 2021

Some investors seem to focus wholly on the strengths of the management team, or a sustainable competitive advantage, and in reality these are the core attributes for every funding equation. While these may be necessary for funding, they may not be sufficient to make your startup the great success embodied in your vision.

Education 151

Education Customer Custom Sales 151

Startup Professionals Musings

JANUARY 24, 2021

For the elite startups and entrepreneurs who manage to attract the investor they dream of, and survive the term sheet negotiation, there is still one more hurdle before the money is in the bank. That might start with the CEO giving the investor pitch to the whole organization, and distributing the current business plan document to everyone.

Technical Review 151

Technical Review Startup Satisfaction Invest 151

Startup Professionals Musings

JANUARY 6, 2019

Some investors seem to focus wholly on the strengths of the management team, or a sustainable competitive advantage, and in reality these are the core attributes for every funding equation. While these may be necessary for funding, they may not be sufficient to make your startup the great success embodied in your vision.

Startup 97

Startup Education Customer Custom 97

Startup Professionals Musings

APRIL 18, 2021

If your startup is great enough to get a term sheet from angel investors or a venture capitalist, the next step for the investor is to complete the dreaded due diligence process. Some startups do nothing to prepare for the due diligence process, assuming the people and business plan documents will speak for themselves.

Technical Review 152

Technical Review Startup Satisfaction Summary 152

Both Sides of the Table

JULY 1, 2010

We all like to think of startups as “non hierarchic&# organizations and to some extent that should be true. I see two common mistakes in companies (not just in startups, in fact). You’ll get sales information from your VP of Sales, marketing information from your VP Marketing, tech information from your CTO and so on.

Startup 308

Startup CTO Coach Technical Review CTO Hire 308

Startup Professionals Musings

MARCH 3, 2023

Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan. It allows all members of your team, including marketing, support, and sales, to size and build the business plan processes they need to find customers, deliver, and maintain grow the business.

Product 112

Product Summary Activity Entrepreneur 112

Startup Professionals Musings

FEBRUARY 11, 2010

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.

Summary 55

Summary Writing Competition Metrics 55

Both Sides of the Table

APRIL 19, 2011

I recently sat down with Matt Coffin , the founder of LowerMyBills, which sold for $400 million but was very nearly a bankruptcy only a few years early, and talked “startups.&#. Matt is one of the most transparent, focused & honest startup guys you’ll meet. Or read the quick, informative summary below the image!

Acquisition 304

Acquisition Startup Customer Custom 304

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company. Don’t start from how you want to sell. Marty Zwilling.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Both Sides of the Table

MAY 13, 2018

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. In sales there are also three rules: Qualify, qualify, qualify.

Venture Capital 332

Venture Capital Funding Startup Sales 332

Startup Professionals Musings

AUGUST 9, 2023

They are devastated when their business growth never starts or stalls, and they have no idea how to get it moving again. As an advisor to many startups, I often spend hours with business owners helping them anticipate every possible obstacle to the adoption of their solution, and developing a rollout plan to include antidotes.

Case Study 89

Case Study Customer Custom Study 89

Startup Professionals Musings

JANUARY 17, 2015

For the elite startups and entrepreneurs who manage to attract the investor they dream of, and survive the term sheet negotiation, there is still one more hurdle before the money is in the bank. That might start with the CEO giving the investor pitch to the whole organization, and distributing the current business plan document to everyone.

Technical Review 108

Technical Review Startup Satisfaction Entrepreneur 108

Startup Professionals Musings

DECEMBER 18, 2022

They also look for entrepreneurs they know from past experience and warm introductions, or for evidence that you have previously built a successful startup, and sold your last one for maybe $800 million. Every pitch should start with a concise statement of the problem and your innovative solution.

Technical Review 109

Technical Review Startup Statistics Social Media 109

Startup Professionals Musings

JANUARY 31, 2021

If you sold your last startup for $800 million, you probably already know how to build a business, and even conservative investors won’t worry about the quality of your next business plan. Most investors tend to think of startups without a plan as expensive hobbies. Marty Zwilling.

Sample 137

Sample Writing Mentor Content 137

Both Sides of the Table

MAY 14, 2018

I would likely open up your deck, read it again and begin contemplating your company again. Summary: Send the Deck Pitch decks are sales & marketing decks and like in any sales activity, any great sales person assumes his or her competition will eventually get their deck. A deck is a deck. Just send it.

Funding 239

Funding Venture Capital IP Email 239

Startup Professionals Musings

JANUARY 31, 2015

If you sold your last startup for $800 million, you probably already know how to build a business, and even conservative investors won’t worry about the quality of your next business plan. Most investors tend to think of startups without a plan as expensive hobbies. business business plan entrepreneur hobby startup'

Startup 109

Startup Writing Mentor Sample 109

Startup Professionals Musings

JANUARY 26, 2012

An "elevator pitch" is a concise, well-practiced description of your startup and your plan, delivered with conviction and enthusiasm, that your mother should be able to understand in the time it would take to ride up an elevator. How do you expect them to get excited, if your startup sounds like a dull subject to you?

Startup 113

Startup Patents Template Competition 113

InfoChachkie

SEPTEMBER 4, 2012

Most sophisticated investors ignore them, focusing their attention on an entrepreneur's pitch and presentation materials, financial forecast and executive summary. As such, the primary goal of your executive summary is to open the door to an in-person meeting. Entrepreneurs routinely seek my advice regarding their executive summaries.

Venture Capital 211

Venture Capital Summary Technical Review Template 211

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Postal Service ; the amount has been increasing each year.

Startup 99

Startup Social Media SEM Advertising 99

Startup Professionals Musings

JUNE 30, 2013

Some investors seem to focus wholly on the strengths of the management team, or a sustainable competitive advantage, and in reality these are the core attributes for every funding equation. While these may be necessary for funding, they may not be sufficient to make your startup the great success embodied in your vision.

Startup 117

Startup Education Customer Custom 117

Both Sides of the Table

APRIL 20, 2010

I recently did a post for startups on understanding sales people. A few people have asked me to try and define the perfect startup organization chart. But I do have more insight into understanding your startup team. Often I’m asked by startup CEO’s about how to best build an engineering team.

CTO Hire 400

CTO Hire Fractional VPE Startup Outsource Development 400

Startup Professionals Musings

JULY 26, 2013

If your startup is great enough to get a term sheet from angel investors or a venture capitalist, the next step for the investor is to complete the dreaded due diligence process. Some startups do nothing to prepare for the due diligence process, assuming the people and business plan documents will speak for themselves. Marty Zwilling.

Technical Review 97

Technical Review Startup Satisfaction Summary 97

Startup Professionals Musings

DECEMBER 17, 2016

Some investors seem to focus wholly on the strengths of the management team, or a sustainable competitive advantage, and in reality these are the core attributes for every funding equation. While these may be necessary for funding, they may not be sufficient to make your startup the great success embodied in your vision.

Capital 58

Capital Startup Education Customer 58

Startup Professionals Musings

MAY 28, 2012

Some investors seem to focus wholly on the strengths of your management team, or your sustainable competitive advantage, and in reality these are the core attributes for every funding equation. While these may be necessary for funding, they may not be sufficient to make your startup the great success embodied in your vision.

Startup 99

Startup Education Customer Custom 99

Startup Professionals Musings

JULY 31, 2015

Every entrepreneur needs a value proposition statement for his or her startup that can hook potential investors and partners in less than a minute -- the short time you might join them in an elevator on the way to their offices. Skip the sales pitch and avoid preaching. Build up for the punch line at the end.

Startup 104

Startup Summary Patents Examples 104

Startup Professionals Musings

SEPTEMBER 10, 2010

An "elevator pitch" is a concise, well-practiced description of your startup and your plan, delivered with conviction and enthusiasm, that your mother should be able to understand in the time it would take to ride up an elevator. How do you expect them to get excited, if your startup sounds like a dull subject to you?

Startup 93

Startup Competition Summary Patents 93

Both Sides of the Table

SEPTEMBER 1, 2016

When Andreessen Horowitz as a fund first started the industry went from “We love Ben and Marc” to “they raised how much?” to “How can we hire more staff to keep up with the services they offer?” Do they win competitive deals? Now from Both Sides of the Table I know a thing or two. to “Jeez — they sure are hiring a ton of staff.

Venture Capital 264

Venture Capital Invest Funding Competition 264

Startup Professionals Musings

DECEMBER 8, 2010

Notice that I didn’t say anywhere that a good business plan has to be at least 20 pages, or have ten sections, or must start with an executive summary. That’s why they invented ghost writers, and came up with the concept that you can pay someone else to do it for you. No problem.

Startup 91

Startup Funding Sample Writing 91

Both Sides of the Table

JUNE 22, 2015

Although the carriers made a lot of money initially by selling dial-up Internet services, customers never took their software because, well, it sucked. So the value on the Internet went “up the stack” to portals such as Yahoo!, Excite, MSN and eventually Google. Why Exclusivity Gives You Extra Leverage in a Negotiation.

Outsource Development 150

Outsource Development Startup Customer Custom 150