article thumbnail

7 Modern Day Business Strategies For Long-Term Growth

Startup Professionals Musings

In these days of global competition via multiple channels, you need continuous marketing to find more customers. Acknowledge every customer feedback and review. Don’t let that one negative stand out as the only review submitted. Produce marketing events to get visibility and attention. They won’t find you.

article thumbnail

Clean Technology Leaders Conference and Business Mixer

SoCal Tech Calendar

Tuesday, May 3, 2011 -- Clean Technology Leaders Conference and Business Mixer. Presentation will review critical pre-requisites, planning and follow-on actions required to help start or grow a successful business. SPEAKER: John Ricardi, President and CEO, HiTech Initiatives.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs.

Product 141
article thumbnail

How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers. We all intuitively know this curve now but we don’t all market effectively to it.

Marketing 294
article thumbnail

Praying to the God of Valuation

Both Sides of the Table

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened?

article thumbnail

6 Guidelines For How And When To Use Non-Disclosures

Startup Professionals Musings

Professional investors and advisors, on the other hand, usually refuse to sign these agreements today due to the risk of litigation and administrative workload, and will walk away. The same is true for people who may approach you at networking events or industry conferences. How can you make this a win-win opportunity?

article thumbnail

A Chat With Jamie Montgomery On How LA's Tech Ecosystem Has Grown

socalTECH

Next week is the Montgomery Summit (www.montgomerysummit.com), one of the longest running technology conferences held in Los Angeles. The conference is run by Jamie Montgomery , one of the local industry's pioneers in venture capital and investment. First of all, what's new with your conference this year?