Startup Professionals Musings

JANUARY 29, 2012

The stakes are high – you are asking an investor for money, a customer for an order, or another executive for a partnership. No one is born with business writing skills, and everyone can learn them. Before you start writing, it’s important to ask yourself what you intend the document to accomplish. Make it look good.

Writing 89

Writing Email Tips Startup 89

TechCrunch LA

JUNE 9, 2021

The PC game capitalizes on a number of big social gaming trends around user-created content, while adding in a marketplace where users can buy avatar figures and accessories crafted by a variety of artists and designers that Mythical has partnered with. Users can buy or sell the limited run or open edition items through their marketplace.

Platform 308

Platform Framework Los Angeles Design 308

Startup Professionals Musings

JULY 25, 2011

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. It’s all about content that will bring the masses to your business: Highly relevant.

Content 94

Content Startup Newsletter Writing 94

Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 126

Social Media Media Startup Platform 126

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Julie Schoenfeld: When we talked last, we were focusing primarily on helping publisher monetize their archived content. So, we start with that.

Marketing 232

Marketing Funding Content Writing 232

socalTECH

AUGUST 6, 2012

The company went from a venture backed high tech startup to an IPO as a publicly traded firm, and over its time has battled the perception of being a "content farm", suffered through Google and its Panda update, and now has emerged as a major content partner for Google, via YouTube. Our whole goal is to create content for real life.

Demand 240

Demand Media eHow Content 240

Startup Professionals Musings

MAY 30, 2021

These hyperlocal sites don’t have to compete with global sites, and always have unique content, community advertising, and local issues. Building content is costly and time-consuming. If you don’t engage your users with an abundance of content the moment they open the app, odds are they will never return.

Startup 144

Startup Sites Content Sales 144

Both Sides of the Table

SEPTEMBER 17, 2013

Content is a “hits-driven” business that makes it unattractive to investors – remember? The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. Content goes global (of Maker Studios 4.4 Content goes global (of Maker Studios 4.4

Company 339

Company Companies Technical Review Content 339

Startup Professionals Musings

APRIL 29, 2019

Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. One of these is blogging, to let people know about your brand, provide links to supportive articles, and generate back-links to your content from other sites.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

Tech.Co

DECEMBER 29, 2023

However, its unique-for-the-industry monthly subscription model has helped it maintain healthy profits from its loyal customer base in 2023. Writesonic Writesonic is an AI writing tool designed to help writers overcome writers block and level up their skills. Organic milk formula product Bobbie. Writesonic Library screenshot.

Startup 213

Startup Generative AI Newsletter Tool 213

socalTECH

NOVEMBER 15, 2012

If you're a web publisher, or even a brand developing your own outreach to customers through a newsletter or microsite, how do you efficiently gather and curate all of the news and information out there? The firm has created a tool which uses software and semantic search to help in the whole process of curating content.

Web 237

Web Newsletter Content Startup 237

Startup Professionals Musings

AUGUST 30, 2019

What every entrepreneur needs more than anything else, after they have built an innovative new product or service, is visibility, credibility, and trust by customers, potential employees, and future business partners. It makes customers feel special, and gives you the opportunity to highlight your broad experience and credentials.

Writing 19

Writing Technical Review Entrepreneur Advertising 19

Startup Professionals Musings

JULY 9, 2021

In a two-minute video clip, you can introduce yourself, show your passion and the engaging personality you need to win over customers, partners, and employees. The challenge here is not to see how many words you can get onto each side, but how you can make this so engaging in layout and content that an investor will ask for more.

Entrepreneur 156

Entrepreneur Tips Funding Startup 156

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. Selling at smaller retailers will net you fewer customers and higher margins.

Networking 366

Networking Media Content Customer 366

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

socalTECH

SEPTEMBER 18, 2019

In an era, where every single streaming music service seems to be the same thingindistinguishable from each otherhow do they differentiate and create customer loyalty? million paying customers when Cricket sold to AT&T. They understand their customers, and know how to build incredible, deeply emotional relationships with them.

Startup 113

Startup Artificial Inteligence Content Platform 113

Startup Professionals Musings

JANUARY 26, 2014

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. It’s all about content that will bring the masses to your business: Highly relevant.

Startup 103

Startup Content Newsletter Writing 103

socalTECH

SEPTEMBER 18, 2019

In an era, where every single streaming music service seems to be the same thingindistinguishable from each otherhow do they differentiate and create customer loyalty? million paying customers when Cricket sold to AT&T. They understand their customers, and know how to build incredible, deeply emotional relationships with them.

Startup 100

Startup Content Platform Artificial Inteligence 100

socalTECH

MARCH 12, 2013

What is it about the content delivery network market which has enabled Santa Monica-based EdgeCast to go from startup to over $100M in revenues in only a few, short years? We have 35 POPs all over the world, in every major market, and we have more than 6,000 customers today. We've grown really fast.

CTO Hire 248

CTO Hire Content Networking Web 248

Both Sides of the Table

MARCH 8, 2010

Define your customers, partners and other relevant people to your organization (e.g. That’s blogging to the echo chamber unless they’re your target customers. Don’t just write a carbon copy of what somebody else is doing. I didn’t want to run out of things to write about in the first 6 months.

Blogging 286

Blogging Startup Writing Summary 286

Tech.Co

JULY 25, 2017

With content management systems like WordPress , getting a site up and running is no big deal. Since I’m already loaded with work and I’d rather prioritize my passion for creating visual content, I don’t really have the time to draw up a solid lead generation strategy for new websites. GetResponse fits this bill perfectly.

Tool 39

Tool Customer Custom Sites 39

socalTECH

OCTOBER 4, 2012

We teach through video tutorials, with courses around specific sites, like how to make content for FunnyorDie, taught by one of the staff writers from FunnyOrDie. An example is Melissa Rundle, who was been writing for the industry doing FunnyOrDie type comedies. Who is the exact audience you're aiming this content at?

Web 187

Web Content Startup Education 187

Startup Professionals Musings

APRIL 13, 2019

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 79

Social Media Media Invest Platform 79

Both Sides of the Table

MAY 24, 2016

I LOVE writing. But writing takes more time and some days I don’t have that. Now here is the important thing for you to understand — many of my target customers — entrepreneurs between ages 21–35 — are on Snapchat! If I can help thousands with 5 minutes of my time daily — why the f**k not? Snapchat is faster and easier.

Snapchat 200

Snapchat Blogging Venture Capital Writing 200

Startup Professionals Musings

JUNE 4, 2021

It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Campaign setup and ad copy writing. For sites displaying the ads, this is called pay per click (PPC). Cost per action (CPA). The display side is called pay per action (PPA) or pay per lead (PPL).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

DECEMBER 4, 2012

Los Angeles-based Ebyline , the online marketplace which connects publishers with freelance journalists, has rolled out a new offering today, which it says can help publishers produce their own, custom news feeds. The service, called Ebyline News Desk, allows publishers to create their own, custom feeds of original content.

Services 147

Services News Hollywood Entertainment 147

Tech Zulu Event

OCTOBER 10, 2012

October 14: Putting the content into content strategy – effective writing for interactive media. In this four-hour workshop, Reiss will teach attendees how to create findable, scanable, skimable, and readable on-line content that creates understanding, builds trust, and increases conversion rates.

Culver City 105

Culver City Design Content Writing 105

socalTECH

AUGUST 27, 2014

We spoke with one of those companies-- El Segundo-based ConsumerTrack (www.consumertrack.com)--which is a $30M, bootstrapped an online marketing company which is driving millions of customers to big name, financial customers. What is ConsumerTrack all about? Brett Rossman: ConsumerTrack is a performance-based, online marketing company.

Startup 239

Startup El Segundo Marketing Media 239

Startup Professionals Musings

JULY 15, 2015

People cite sources like this BusinessWeek story a while back “ Real Entrepreneurs Don’t Write Business Plans ,” or even my own article on this subject, “ 10 Reasons Not To Write A Business Plan First.” A perfect size is ten slides, with the right content, that can be covered in ten minutes. Executive summary glossy.

Startup 104

Startup Writing Entrepreneur Slides 104

socalTECH

OCTOBER 30, 2008

to the business of script writing, and is looking to combine a free online tool for writing scripts with matching those scripts with content producers. What we've done, is we attract those writers to our site, and have a revenue model based on the content. It's basically a "wisdom-of-the-crowds" way to get content.

Content 138

Content Writing Software Review Hollywood 138

Both Sides of the Table

SEPTEMBER 19, 2011

With nearly 25 million customers using Netflix it’s clear that everyone will have an opinion on this. In my opinion it’s the most natural fit and it would give Netflix a very strong presence in Los Angeles and in TV (obviously subject to getting the right writes from the studios). Indeed, my Twitter stream tells me so.

Netflix 329

Netflix Evite Pricing Hulu 329

Both Sides of the Table

FEBRUARY 9, 2014

You need a great concept in which you will build something that is truly unique and that will be valued by your customers. I write this because I know how difficult it can be to find a potential investor and to decide with whom you’d like to try to work. The Lehrers for content and commerce. Startup Advice'

Venture Capital 373

Venture Capital Startup Course Entrepreneur 373

SoCal CTO

MARCH 18, 2010

Vince: On the consulting side we are working with a unique social network, a new television network and some original video content businesses. Vince: In addition to my management writing I’ve interview many CEOs and innovators. I’d love to get your thoughts at some point about writing for these publications vs. on your own blog.

Startup 225

Startup Los Angeles Social Network Twiistup 225

Tech.Co

MAY 26, 2020

Jeff Bezos didn't get to be the world's richest man by writing a lot of checks, and one recent way to keep Amazon's profits healthy has been to cut its affiliate commissions scheme. but Skimlinks also works with a portfolio of smaller bloggers and content sites. The lockdown hasn’t hurt Skimlinks either. eBay Partner Network.

Technical Review 130

Technical Review Buzzfeed News Networking 130

socalTECH

OCTOBER 28, 2010

So, I ended up writing that first book, and Bruce helped me with the research, and that was one way we got to know each other before we were even dating. It was just us doing everything--cleaning the floors, setting up the computers, writing the curriculum, and teaching the classes. At the time, I got Lynda.com. It was going crazy.

Startup 242

Startup Web Design Writing Web 242

Startup Professionals Musings

MAY 18, 2014

People cite sources like this BusinessWeek story last year “ Real Entrepreneurs Don’t Write Business Plans ,” or even my own article a while back, “ 10 Reasons Not To Write A Business Plan First.” A perfect size is ten slides, with the right content, that can be covered in ten minutes. Executive summary glossy.

Entrepreneur 108

Entrepreneur Startup Writing Slides 108

InfoChachkie

JUNE 3, 2013

I said, ''Hey, listen were going to start writing this newsletter and it''s going to highlight our trials and tribulations, our failures and our successes. The opening paragraphs of that first newsletter are indicative of the captivating and accessible writing style, which eventually cultivated a huge audience. And of those 35 people.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233