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6 Keys To Preserving A Positive Business Image Online

Startup Professionals Musings

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. Push negative content out of view. Remove unwanted content, where possible. Quickly address every negative.

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7 Ways To Promote Your Services Business By Blogging

Startup Professionals Musings

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Add content regularly. Every business wants their web site to appear on the first page of search engine results from a relevant search (Search Engine Optimization).

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Perfect Market Names Bizdev VP

socalTECH

Altadena-based Perfect Market , the Idealab firm which is providing tools to help publishers surface and monetize their archive content, said Monday that it has named Guy Vidra as Vice President of Business Development. Perfect Market said Vidra will lead the firm's strategic partnership and customer programs. READ MORE>>.

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ReachLocal Launches Trio Of Products, Targets Home Services

socalTECH

ReachSite helps provide search engine optimization, content optimization, and lead capture for companies, to help companies convert visitors into customers. According to ReachLocal, it has launched three new products, ReachSite , ReachConvert , and ReachCommerce.

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7 Accelerated Growth Strategies For Disruptive Change

Startup Professionals Musings

Attacking an issue that affects many potential customers allows you to focus on providing solutions, and lets your community do the selling. Don’t forget the basics of search engine optimization, social media engagement, video marketing, and courting influential bloggers. Go into battle against a common rival.

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5 Entrepreneur Exasperations To Moderate Your Passion

Startup Professionals Musings

You continually get frustrated with your team members, customers, vendors, and partners. You have tried all the popular initiatives and quick-fix remedies, including social media, search engine optimization, and content marketing. It’s very frustrating. All the constituents have their own agenda.

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Their computers then merge your ads with search results when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page. This is NOT the same as or better than Search Engine Optimization (SEO). Cost per action (CPA).

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