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53 Questions Developers Should Ask Innovators

TechEmpower

Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” ” or “Are you developing for desktop, tablet, mobile, or all three?” The innovator/developer relationship needs to be a conversation.

Develop 520
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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If Why do you think that performance marketing is the right fit for DTC?

Commerce 211
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Demand Media Names New Content Marketing Executive

socalTECH

Santa Monica-based Demand Media is building out its executive team today, saying that it has named Scott Lehr as its new Senior Vice President and General Manager of Content Solutions. Lehr was previously at NewsCred, a developer of content marketing and content syndication software. READ MORE>>.

Demand 164
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Tiled Takes $13.7M For Content Authoring Software

socalTECH

San Diego-based Tiled, which develops "no code" software to allow sales, marketing, creative, and HR teams to create interactive content without software development, has raised $13.7M in a Series A funding round. The company is led by CEO Darrell Swain.

Content 113
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Perfect Market Unveils New Content Monetization Tool

socalTECH

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Tags: perfect market content monetization publishing newspaper. READ MORE>>.

Content 199
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EPARTRADE Names Content Chief

socalTECH

Los Angeles-based EPARTRADE , which operates an online marketplace for performance racing parts, said this week that it has named John Kilroy as its Chief of Content and Audience Development. According to EPARTRADE, Kilroy will be Development, responsible for developing and implementing the overall content strategy for the company.

Content 100
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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content.

Marketing 139