socalTECH

NOVEMBER 17, 2014

San Diego-based Soci , a developer of a social content discovery engine and social media marketing software product, has raised $1.5M Soci, led by Afif Khoury, develops a social content discovery and marketing engine. soci social media marketing venture capital content discovery' READ MORE>>.

Social Media 193

Social Media Media Marketing San Diego 193

socalTECH

DECEMBER 30, 2013

Santa Monica-based Manalto has raised $1M in a seed funding round, for the company''s social media content management software. The company said it is developing "social ERP software" aimed at large enterprises and franchises, helping companies to manage their marketing on Facebook. The company is led by Anthony Owen.

Social Media 196

Social Media Content Media Santa Monica 196

socalTECH

AUGUST 4, 2014

Pasadena-based Perfect Market , the Idealab-backed developer of programmatic advertising technology, has been acquired by New York-based Taboola. Perfect Market was advised by Headwaters MB in the deal. perfect market taboola merger acquisition content advertising optimization software idealab' READ MORE>>.

Rustic Canyon 147

Rustic Canyon Marketing Idealab Advertising 147

socalTECH

JUNE 19, 2014

Culver City-based MiTu , a developer of digital content for the Latino market, said today that it has raised $10M in a Series B funding round. MiTu says it has 400 million monthly video views, 40 million subscribers and 1,200 video creators creating content for its channels. The new funding was led by Upfront Ventures.

Content 138

Content Culver City Hollywood Venture Capital 138

SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others. One thing to make clear, StartupRoar is a jump off point.

Content 175

Content Startup Social Media IP 175

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

Marketing 170

Marketing Startup Examples Customer 170

socalTECH

MARCH 28, 2018

Los Angeles-based AEG Global Partnerships , which is part of sports and entertainment giant AEG, has boosted its digital marketing and media expertise, with the addition of a new Director of Digital at the company. According to the company, Matt Lawler will help it as it expands its digital business capabilities.

Media 124

Media Marketing Entertainment Los Angeles 124

TechEmpower

MARCH 4, 2024

TechEmpower has been instrumental in developing chatbots like these, utilizing generative AI to sift through internal documents and user manuals, enabling them to provide precise answers to customer service questions. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

Generative AI 295

Generative AI TechEmpower CTO Hire Outsource Development 295

TechCrunch LA

MARCH 27, 2020

Shows on the platform at launch include a gameplay-focused series built around the augmented reality game, Ingress , developed by Niantic , the game studio behind the massive AR hit Pokemon Go. Series run anywhere from three to ten episodes and there area an additional twenty shows that are currently in production now.

Los Angeles 152

Los Angeles Content Angel Outsource Development 152

Startup Professionals Musings

AUGUST 3, 2022

The concept of “ force multipliers ” originally was developed in military science, but certainly applies equally well to business. In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. Of course, such actions are equally applicable to businesses at any stage.

Marketing 119

Marketing Social Media Mentor Conference 119

socalTECH

MAY 21, 2014

Are you a content creator for the web? It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience.

Downey 215

Downey Content Help Startup 215

socalTECH

JULY 18, 2013

Santa Monica-based content delivery network EdgeCast has just filled up its warchest, announcing Thursday that it has raised $54M in a big funding round. EdgeCast said the Series D growth investment will go towards developing and launching new services. edgecast venture capital content delivery network internet traffic'

Content 150

Content Steamboat Ventures Santa Monica Venture Capital 150

socalTECH

SEPTEMBER 3, 2015

Los Angeles-based MACRO , which says it is developing content for the African American, Latino, and multicultural market, says it has raised a initial round of funding. Size of the investment round was not announced. The funding was led by Emerson Collective, and also included MNM Creative, MediaLink, and angels Raymond J.

Content 100

Content Funding Los Angeles Capital 100

socalTECH

JANUARY 8, 2015

San Diego-based sales software developer Seismic has raised $20M in a Series B funding round, to go towards its sales content management software, the company said this morning. Seismic said it will use the funding for product and sales, marketing, and customer support. seismic content management sales software'

Content 100

Content Software San Diego Sales 100

SoCal CTO

AUGUST 4, 2011

Many of these founders have talked with several developers or development firms about their plans. Still, if you've not heard these questions from a developer, they are not helping you as much as they should. How will you be taking this to market? What special data, content, APIs, etc. Content access controls?

Develop 396

Develop Development Startup SEO 396

socalTECH

AUGUST 17, 2010

Altadena-based Perfect Market , the Idealab firm which is providing tools to help publishers surface and monetize their archive content, said Monday that it has named Guy Vidra as Vice President of Business Development. Perfect Market said Vidra will lead the firm's strategic partnership and customer programs.

Search Engine Optimization 178

Search Engine Optimization Altadena Marketing Idealab 178

SoCal CTO

AUGUST 4, 2011

Many of these founders have talked with several developers or development firms about their plans. Still, if you've not heard these questions from a developer, they are not helping you as much as they should. How will you be taking this to market? What special data, content, APIs, etc. Content access controls?

Develop 384

Develop Development Startup SEO 384

socalTECH

MARCH 28, 2011

Pasadena-based FastSoft , the developer of content acceleration software and appliances, said today that it has named Jerry Hall as Vice President of Marketing at the firm. Hall was most recently a consultant at Forge Strategic Marketing, and also has served at AirHop Communications, ProxiNet, NetBoost, and LanTronix.

Marketing 196

Marketing CalTech IP Pasadena 196

socalTECH

JUNE 11, 2012

Scripps Company , to provide its automotive content on the web sites of Scripps' television stations across thirteen major markets. The deal also calls for Autobytel to work with those local television stations to also develop content for the various local markets served by each site. READ MORE>>.

Content 140

Content Sites Web Marketing 140

socalTECH

JANUARY 27, 2016

Los Angeles-based creative video crowdsourcing site Tongal has named a new, Chief Marketing Officer, saying it has named Amanda Malko to the new position. Malko was previously CMO of digital marketing agency 360i. She has also served at The Associated Press and Massive Incorporated.

Marketing 100

Marketing Press Advertising Sites 100

socalTECH

OCTOBER 6, 2017

TiTAN Platform , a Chinese developer of "smart home" devices, says it has officially launched its U.S. TiTAN says its product provide a "highly-encrypted" content platform which lets content owners upload and provide their content to consumers through a secure marketplace, all tied into a "smart home" device in the living room.

Platform 100

Platform Marketing Content Entertainment 100

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content.

Marketing 107

Marketing Invest SEM Startup 107

socalTECH

JANUARY 27, 2022

Los Angeles-based market research provider and software developer MarketCast said on Wednesday that it has acquired Invoke, a provider of market research focused on video streaming services. MarketCast said the acquisition will help it grow its entertainment research and content testing for streaming and broadcast content.

Research 113

Research Entertainment Content Software Development 113

SoCal CTO

DECEMBER 9, 2009

I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess. The mess really comes from a developer who was willing to get started on a product that was not fully thought out. How will you be taking this to market?

Software Development 292

Software Development Develop Development Startup 292

socalTECH

DECEMBER 3, 2014

Los Angeles-based Tillster , which develops digital ordering and engagement platforms used by quick service and fast casual restaurants, said yesterday that it is integrating its tools with mobile marketing company Kahuna. Financial details of the partnership were not disclosed. Kahuna is backed by Sequoia Capital. READ MORE>>.

Mobile 138

Mobile Software Marketing Email 138

socalTECH

NOVEMBER 23, 2009

Los Angeles-based software-as-a-service developer CrownPeak has expanded the breadth of its offerings, saying this morning that it has launched a set of content management and marketing tools. Tags: crownpeak content management software testing marketing. Pricing on the new offering was not released. READ MORE>>.

Tool 187

Tool Marketing Social Media Content 187

socalTECH

JULY 20, 2010

Westlake Village-based Pragmatic Solutions , which develops data analytics software for the computer gaming market, said Monday that it has launched a new product called mygameIQ. Tags: videogame management content gaming solutions pragmatic.

Westlake Village 159

Westlake Village Content Product Sites 159

socalTECH

FEBRUARY 25, 2016

San Diego-based SOCi , a developer of social media management and marketing software, has raised $2.25M in funding, the company said Wednesday. SOCi is taking aim at competitors such as Hootsuite, with what it says is a "next-generation" social media content discovery and marketing product. READ MORE>>.

Social Media 100

Social Media Tool Media Marketing 100

socalTECH

SEPTEMBER 5, 2013

Culver City-based M-GO (www.mgo.com) thinks so, with its own twist on providing content to consumers. We caught up with M-GO''s CEO, John Batter , to hear about where M-GO fits into the streaming media market. It turns out that Technicolor had already been separately developing a platform for digital media distribution.

Entertainment 197

Entertainment Netflix Marketing Content 197

socalTECH

NOVEMBER 1, 2010

Agoura Hills-based videogame maker THQ , and World Wrestling Entertainment (WWE), said this morning they are in a new marketing agreement. The two companies said that WWE-branded video games developed by THQ will be integrated into events, pay-per view and television sponsorships, magazines, and other WWE properties. READ MORE>>.

THQ 183

THQ Agoura Hills Marketing Agoura 183

socalTECH

FEBRUARY 27, 2012

Los Angeles-based Total Immersion , the developer of augmented reality technology, is looking to apply its technology to the game development market, the firm said Monday. Total Immersion has mostly been using its augmented reality technology for promotional and advertising efforts.

Develop 209

Develop Development Advertising Los Angeles 209

socalTECH

MARCH 1, 2010

Altadena-based Perfect Market , which is backed by Idealab, said this morning that it has hired on Robertson Barrett as Chief Strategy Officer at the company. Tags: perfect market idealab software publishing content executive newspaper journalism. READ MORE>>.

Altadena 154

Altadena Marketing Idealab Journal 154

socalTECH

MARCH 3, 2010

Altadena-based Perfect Market , which is developing technology to help publishers monetize their long tail content, confirmed today that it has raised $6M in a Series C funding round. According to Perfect Market, the new funding will go to market and deploy its solutions. READ MORE>>. READ MORE>>.

Rustic Canyon 133

Rustic Canyon Marketing Altadena Idealab 133

socalTECH

FEBRUARY 19, 2016

The company operates the Ipsy Open Studios based in Los Angeles, which specifically caters to content creators in the beauty area. Corey Weiss , IPSY's Head of Business Development, is based in Santa Monica, and helps to run that effort. So it's all about content and community.

Commerce 100

Commerce Content Sample Yahoo 100

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we launched GoToMyPC in 2001, the rules of online marketing were still being written.

Content 171

Content Platform Paid Search OpenX 171

SoCal Tech Calendar

SEPTEMBER 15, 2011

Wednesday, September 21, 2011 -- International Men of Mystery: Going Global with Your Products and Content. Join experienced professionals as they discuss methods used to overcome in country marketing challenges and optimize localization efforts. Central Coast MIT Enterprise Forum. See [link] (more)

Content 100

Content Enterprise Forum Product Marketing 100

socalTECH

JUNE 2, 2017

The world of mobile apps has added serious challenges for software developers, who don't just have to deal with crashes�they have to deal with slow performance, strange hangs, multiple carrier networks, and more. How are developers doing this today? So we thought about what developers, apps, and the ecosystem needed.

Mobile 178

Mobile Develop Development Tool 178