SheKnows Launches Social Media Feature
socalTECH
MARCH 28, 2011
Los Angeles-based SheKnows , the women's media site run by Evolve Media, said this morning that it has launched a new social media, community features for the service. READ MORE>>.
Generative AI – The End of Empty Textboxes
TechEmpower
NOVEMBER 13, 2023
Populating them can be hard work, especially when the content needs to be just right. On a different project, we’d just used a Large Language Model (LLM) - in this case OpenAI’s GPT - to provide users with pre-filled text boxes, with content based on choices they’d previously made. Everyone struggles with empty text boxes.
Generative AI 
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Social Media Brand Image Guidelines for New Businesses
Tech Zulu Event
MARCH 24, 2016
For new businesses, social media marketing may seem a bit overwhelming. However, with a good set of rules to frame your communication, you will quickly become comfortable presenting quality content that reflects the voice of your brand and appeals to your audience. Construct a social media style guide.
Social Media 40
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Social Media is a Boon to Startups Who Do It Right
Startup Professionals Musings
FEBRUARY 1, 2012
If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.
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Startups Should Avoid These Social Media Mistakes
Startup Professionals Musings
OCTOBER 4, 2010
If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that business often make, along the following lines: Diving in without a strategic plan. Not having a social media policy.
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How to Use Generative AI and LLMs to Improve Search
TechEmpower
OCTOBER 9, 2023
Content Recommendations in Streaming Services While many streaming platforms suggest content based on viewing history, LLMs have the power to significantly elevate this experience. This category encompasses a vast array of content, from emails and text documents to social media posts.
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6 Key Principles For Inducing Customers To Buy Today
Startup Professionals Musings
APRIL 2, 2022
Solis outlines the heuristics of social psychology that are key to building positive customer experiences today. These begin with the following Cialdini’s Six Principles of Influence , which consumers use to make decisions, buttressed by results from various social media surveys he references in the book: Social proof – follow the crowd.
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20 Best Free and Paid Tools for Startups in 2023
Tech.Co
MAY 31, 2023
In this guide: Free Business Tools Best Communication Tools Best Cybersecurity Tools Best Project Management Tools Best Marketing Tools Best Financial Tools Best HR tools Best Sales Tools Next Steps: Moving Forward With a Solution Best Free Business Tools for Startups Not every startup will have a budget for smart software. From its 4.3-inch
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Full Speed Ahead! Social Media Week Is Here!
Tech Zulu Event
SEPTEMBER 19, 2010
Social Media Week (SMW) is finally here and is set to be one amazing week filled with panels, discussions, networking, and much more. What is Social Media Week? Social Media Week is a global platform that connects people, content, and conversation around emerging trends in social and mobile media.
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Shopify Plots Amazon Affiliate Marketing Attack
Tech.Co
JUNE 22, 2021
Understand the costs with our complete Shopify Pricing Guide. With the new program, publishers will be able to include links in articles, videos, and other forms of content to send readers to products from any of Shopify's merchants — whether they're Kim Kardashian, or a local jewellery designer. Considering Shopify?
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Why Twitter Analytics Is The Holy Grail For Every Content Marketer
Tech Zulu Event
DECEMBER 4, 2014
Will it be able to help brands market themselves better in social media? Why does twitter analytics considered as the “Holy Grail” for every content marketer? In the world of content marketing and digital marketing, analyzing your tweets can help you gauge if your marketing efforts conducted in Twitter is effective or not.
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Veritable Guide For Traditional Stores Turning Digital
Tech Zulu Event
APRIL 1, 2015
Pull your audience with content. With online marketing, marketers produce great content to pull the audience towards their brand. Content marketing plays a big role here because it is the content that makes a brand relevant. Post content that puts emphasis on what your brand stands for. Focus on customers.
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6 Secrets To Making Your Pitch To Investors Stand Out
Startup Professionals Musings
AUGUST 12, 2022
In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. Logic may set the stage but it is emotion that wins the day. People don’t spend that much time on facts.
Startup 117
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6 Elements of Customer Psychology Drive Buy Decisions
Startup Professionals Musings
JULY 1, 2019
Solis outlines the heuristics of social psychology that are key to building positive customer experiences today. These begin with the following Cialdini’s Six Principles of Influence , which consumers use to make decisions, buttressed by results from various social media surveys he references in the book: Social proof – follow the crowd.
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SoCal Heads to SXSWi | 2012 Panel Picking Guide
Tech Zulu Event
SEPTEMBER 1, 2011
Content: Tricking People into Reading Again (Cracked.com, CollegeHumor). Social Media: My Social Community is Bigger than Michael Jordan. Power Up Your Life thru Mobile Gamification (Velti). Design: Developing for a Consumerized Enterprise World (BetterWorks). Tips and Tools for Managing Virtual Teams (Tecca).
Engaging Your Network Online
Tech Coast Venture Network
FEBRUARY 20, 2010
Social media and email marketing act separately as great marketing tools. While social media offers a continuous interaction with your followers, email marketing is a tool to provide a steady flow of information received directly by your connections.
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OMMA AdNets
SoCal Tech Calendar
JULY 22, 2009
By some estimates, over 300 ad networks have blossomed online to serve ever-narrowing audience and content niches: travel, gaming, the affluent, gay lifestyles, soap opera fans, education - the list goes on and on. Slipping away are the days when users gravitated around "launch pages" and portals or even major content hubs.
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How the New Shopify-TikTok Partnership Helps Small Businesses
Tech.Co
OCTOBER 28, 2020
“The TikTok channel means Shopify merchants—even those without a strong TikTok following of their own yet—can connect with these new audiences using content that feels authentic and genuine to the TikTok experience,” Satish Kanwar, Vice President of Product at Shopify, said in a statement. Start With a Free $300. Staff accounts.
Help 150
150 6 Ways Of Telling Your Story That Draws People To You
Startup Professionals Musings
NOVEMBER 8, 2019
In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. Logic may set the stage but it is emotion that wins the day. People don’t spend that much time on facts.
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#ATTMobileReview of the HTC One at Universal Studios
Tech Zulu Event
APRIL 24, 2013
HTC BlinkFeed provides customized content and real-time updates streamed live on your home screen. HTC BlinkFeed aggregates your content from a variety of media sources, serving up fresh content all in one place, without the need to jump between multiple applications and web sites. Keep your eyes on the prize!
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Entrepreneurs Need To Be Experts On Social Change
Startup Professionals Musings
AUGUST 29, 2014
Solis outlines the heuristics of social psychology that are key to building positive customer experiences today. These begin with the following Cialdini’s Six Principles of Influence, that consumers use to make decisions, buttressed by results from various social media surveys he references in the book: Social proof – follow the crowd.
Entrepreneur 100
100 The Startup Guide To SXSW Panel Picking
Tech Zulu Event
AUGUST 13, 2010
Bootstrapping development, Startup, Website content. . Bootstrapping Marketing Strategy, social media marketing, web applications. . Entrepreneurism / Monetization cosmetics, social media, women in tech. . jim spencer, media convergence group. Entrepreneurism / Monetization Apps, content, mobile. .
Guide 69
69 Guide to the LA Startup Community
SoCal Delicious
AUGUST 23, 2010
Demand Media is an online media company operating two strategically-linked businesses: an integrated content and social media platform, and registrar solutions. MySpace is one of the world’s largest social networks, with about 125 million users. It filed for an IPO on August 6th. LowerMyBills, Inc.
Guide 42
42 New Buying Habits Are More Important Than Technology
Startup Professionals Musings
JULY 2, 2017
Solis outlines the heuristics of social psychology that are key to building positive customer experiences today. These begin with the following Cialdini’s Six Principles of Influence , which consumers use to make decisions, buttressed by results from various social media surveys he references in the book: Social proof – follow the crowd.
Startups Must Adapt to New Customer Buying Dynamics
Startup Professionals Musings
MARCH 22, 2013
Solis outlines the heuristics of social psychology that are key to building positive customer experiences today. These begin with the following Cialdini’s Six Principles of Influence , that consumers use to make decisions, buttressed by results from various social media surveys he references in the book: Social proof – follow the crowd.
Customer 100
100 
Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out Of Everyone [Beta Invites]
Tech Zulu Event
OCTOBER 3, 2012
Hours after the panelists debated the future of content distribution at the Silicon Beach @ USC conference, across campus at the Annenberg Innovation Lab a remarkable product demo was taking place by Coincident.TV. A technology that will surely revolutionize how viewers interact with content and television in the very near future.
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109 How to Have a Winning Career, Despite Constant Change
Startup Professionals Musings
OCTOBER 5, 2018
For example, no one learned a couple of decades ago that the biggest opportunities ahead would include social media, ecommerce, and computers on our wrists. I believe these insights can and must be extended to you and your career, in line with the following guiding principles: Make your interest in learning your competitive advantage.
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85 6 Key Tenets Of A Winning Marketing Story In Business
Startup Professionals Musings
NOVEMBER 26, 2017
In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. Logic may set the stage but it is emotion that wins the day. People don’t spend that much time on facts.
Marketing 69
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Eight Tech Gadgets To Add To Your Gifts List
socalTECH
NOVEMBER 20, 2012
Have an HDTV, and wish you could browse the web or stream content from the Internet? Is your pet dog a social media maven? The Mint Plus Cleaner--which was developed in Pasadena by Evolution Robotics, the. robotics startup spun out of Idealab--uses cleaning cloths to tidy up your hard floors. owned by iRobot. Vizio CoStar.
El Segundo 153
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Entrepreneurs Now Start Hyperlocal Then Go Global
Startup Professionals Musings
AUGUST 16, 2012
These hyperlocal sites don’t have to compete with global sites, and always have unique content, community advertising, and local issues. Foursquare is good example of a modern hyperlocal site, which describes itself as “50% friend-finder, 30% social city guide, 20% nightlife game.”
Entrepreneur 96
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Smart Startups Think Global But Act Hyperlocal
Startup Professionals Musings
MAY 18, 2011
These hyperlocal sites don’t have to compete with global sites, and always have unique content, community advertising, and local issues. Foursquare is good example of a modern hyperlocal site, which describes itself as “50% friend-finder, 30% social city guide, 20% nightlife game.”
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SEO for Startups
SoCal CTO
NOVEMBER 9, 2009
They went on to describe a fairly common type of site that has some original content, but not much. If you don't know the basics here, go look at Google's Search Engine Optimization Starter Guide (PDF). By the way – getting links in social media – mentions on twitter, links on Facebook. Not to mention learn a lot.
SEO 150
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Want To Trip Out? This Entrepreneur Can Hook You Up
InfoChachkie
AUGUST 4, 2014
We now find that our website does well for the reason it should: We have amassed a body of great information and multimedia content about adventure travel to our favorite places on Earth.". Also, advertising in print media just doesn''t have the ROI that it once did. There is good reason that most of our business is word-of-mouth.
Entrepreneur 187
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Hyperlocal is the Latest Buzzword for Startups
Startup Professionals Musings
APRIL 16, 2010
These hyperlocal sites don’t have to compete with global sites, and always have unique content, community advertising, and local issues. Foursquare is good example of a hyperlocal site, which describes itself as “50% friend-finder, 30% social city guide, 20% nightlife game.”
Startup 52
52 Is it a Good Idea to Have Ads in Tweets?
Both Sides of the Table
OCTOBER 29, 2009
Traditional media companies published their stories on the web. Turns out everybody likes to produce content and take part in the “conversation.&# Massive uptake of user-generated content including blogs (e.g. Wordpress), video (YouTube), pictures (Flickr), review sites (Yelp) and collaborative content (Wikipedia).
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5 things Silicon Valley gets wrong about Southern California
SoCal Delicious
AUGUST 28, 2012
Skip to primary content. Skip to secondary content. Skip to primary content. Skip to secondary content. Social media. Social networking. Social games. Skip to primary content. Skip to secondary content. VentureBeat | News About Tech, Money and Innovation. Whats Hot Menu.
The social Web in 2010: The emerging standards and technologies to watch
SoCal Delicious
JANUARY 20, 2010
The emergence of Facebook, Twitter, and the rest of the social Web as a global force in the last several years has done a great deal to highlight their potential to fundamentally alter the way we communicate and collaborate both at home and in business. Disconnects between older and newer generations of social media.
Web 29
29 Launching An International Tech Startup: The Challenges And Benefits
Tech Zulu Event
APRIL 1, 2016
As a result, we decided to skip out the middle man and went directly to our customers using social media and content marketing tools. Being outside of the U.S. we struggled at first to reach our American B2B customers, for example online travel agencies.
How to Decrease the Odds That Your Startup Fails
Both Sides of the Table
MARCH 25, 2016
For example, if you’re going to build a travel planning website (as many, many startup entrepreneurs do) your basic research would be: How much do people spend on travel books / guides today? SEO doesn’t just happen – it requires a content strategy, inbound links, relevancy, keyword strategies, etc.
Startup 150
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Tech Titans Peter Thiel, Matt Jacobson, Cameron and Tyler Winklevoss, Mich Mathews, Elon Musk Buy Homes in Los Angeles
SoCal Delicious
OCTOBER 8, 2012
There is a feeling that techies are the new celebrities," says Eric Kuhn, an agent who heads the social-media department at United Talent Agency. Tech companies are becoming distributors of studio content; YouTube, iTunes and Netflix have all licensed content from major entertainment players. Now, everyone has an app.".
Los Angeles 44
44 How I Use Visualization to Drive Creativity
Both Sides of the Table
JANUARY 17, 2011
From left to right I wrote in boxes: talent discovery, content development, production, post-production, distribution, & marketing. I used these boxes to imagine what existing film, tv, radio & print media companies did in each of these areas. How does social media on Facebook & Twitter change things?
Writing 356
356 
Top 40 Startup Posts for August 2010
SoCal CTO
SEPTEMBER 8, 2010
Product Friday: Monetizing Content is a Product Problem - This is going to be BIG. August 20, 2010 They say people won't pay for content. Product Friday: Monetizing Content is a Product Problem - This is going to be BIG. August 20, 2010 They say people won't pay for content. Because it was a tremendous pain in the ass.
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191 7 Ways to Feed The Growth Beast In Every Business
Startup Professionals Musings
DECEMBER 19, 2014
A great resource for all is a recent book by Drew Williams and Jonathan Verney, “ Feed the Startup Beast: A 7-Step Guide to Big, Hairy, Outrageous Sales Growth.” Make your startup valuable and visible, with great content that can not be missed by online search, influencers, and offline events.
Startup 100
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7 Steps to Outstanding Sales Growth for Your Startup
Startup Professionals Musings
JULY 22, 2013
A great resource for all is a new book by Drew Williams and Jonathan Verney, “ Feed the Startup Beast: A 7-Step Guide to Big, Hairy, Outrageous Sales Growth.” Make your startup valuable and visible, with great content that can not be missed by online search, influencers, and offline events. Attract and get found by the right prospects.
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