socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. When you say social media, what does that encompass for you now--Twitter, or beyond just Twitter? Millenials?

Social Media 237

Social Media Advertising Media Metrics 237

TechEmpower

OCTOBER 9, 2023

Content Recommendations in Streaming Services While many streaming platforms suggest content based on viewing history, LLMs have the power to significantly elevate this experience. This category encompasses a vast array of content, from emails and text documents to social media posts.

Generative AI 346

Generative AI Artificial Inteligence Tool Knowledge Base 346

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Media 101

Media Marketing Startup Framework 101

SoCal CTO

AUGUST 4, 2011

What are your key Startup Metrics ? What are some good examples of similar sites? What special data, content, APIs, etc. Examples of other brands/sites that are similar from a brand perspective? Do you need to process user-contributed media? Content access controls? What channels will you use (e.g.,

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

What are your key Startup Metrics ? What are some good examples of similar sites? What special data, content, APIs, etc. Examples of other brands/sites that are similar from a brand perspective? Do you need to process user-contributed media? Content access controls? What channels will you use (e.g.,

Develop 384

Develop Development Startup SEO 384

Tech Zulu Event

DECEMBER 4, 2014

Will it be able to help brands market themselves better in social media? Why does twitter analytics considered as the “Holy Grail” for every content marketer? It provides key metrics that allow you to have a better understanding of your tweets. But what does this mean for marketers? Let’s take a look.

Content 93

Content Marketing Social Media Journal 93

socalTECH

SEPTEMBER 19, 2014

Rachel Payne: FEM is a video discovery platform that provides quality, relevant video recommendations for any website, app, or content network that is seeking to drive more engagement around video. I was running the largest deals in the media and entertainment video area across many different Google products. What is FEM?

Google 233

Google Content Startup Venice 233

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics.

Marketing 96

Marketing Metrics Social Media Content 96

SoCal CTO

APRIL 1, 2009

I am excited to be participating in and announcing the of: Southern California Tech Central This is a community of people in Southern California who have come together to help find and organize the best content from blogs, news sources and other web sites all around technology in So Cal. And perhaps to stimulate new connections.

Southern California 150

Southern California TechEmpower Technology Council Metrics 150

SoCal CTO

JANUARY 20, 2009

I'm happy to announce the launch of the Los Angeles Tech Content Community. This is the beginning of a content community that collects and organizes the best content from blogs and web sites. The content comes from other places. To be clear Los Angeles Tech is a jump off point.

Los Angeles 150

Los Angeles Angel Mixergy Tech Coast Angels 150

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

Tech Zulu Event

SEPTEMBER 13, 2011

He is a marketing professional with over 8 years of extensive online and social media marketing experience. Patrick is the man behind all the marketing aspects of what could be called one of the funniest sites on the web. How do you market the Funniest site on the internet? Content is King – Have great content.

Sites 61

Sites Marketing Social Media Social Network 61

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements. Then set your goals.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

DECEMBER 23, 2016

This means regular updates are required to your business plan, marketing message, social media, and website content. Static content quickly becomes dead content. Define and use market metrics to tune your plan. You need metrics to spot these changes, and regular new initiatives to test new and old alternatives.

Social Media 67

Social Media Metrics Startup Technical Review 67

Tech Zulu Event

SEPTEMBER 24, 2013

There are new filmmakers who are trying to get into the entertainment business, but the market has been over saturated with content. To do this, they have created Filmzu , an online matchmaker to find and connect with others to create new content. Is it kind of like social media platform? We narrowed it down to key-metrics.

Content 81

Content Entertainment Startup Los Angeles 81

Tech Zulu Event

NOVEMBER 28, 2011

It’s the only site aside from Google I go to every single day so that I don’t miss out on an incredible offer. Noah has what I believe he called “Thank You metrics”. NOT because the founder of the company has an established credibility working for both Facebook and MINT when those companies were in infancy.

Metrics 87

Metrics Email Startup Technical Review 87

Startup Professionals Musings

DECEMBER 30, 2016

Most people have heard of Foursquare for local nightlife and Airbnb for rooms, but other nationally recognized sources for local services are still hard to find, including social media, local news, advertising, and event calendars. Maintaining current content is costly and time-consuming.

Advertising 63

Advertising Content Social Media Satisfaction 63

Startup Professionals Musings

MAY 5, 2017

In addition to legal and local requirements, you need a business name that is available as a website domain name, and a user name on key social media channels, including Facebook, YouTube, and Twitter. Provide online content that ranks you ahead of competitors. Use social media to actively engage with your customers.

Social Media 57

Social Media Search Engine Optimization Startup Customer 57

socalTECH

NOVEMBER 17, 2010

We said to the studios--you have this amazing content, why not let us clip it all up, find the best moments in film, and allow users to post those to their blogs and Facebook pages, and let us create curated channels on the web? A few companies have aggregated all of that free media out there from those marketing materials.

Startup 190

Startup Los Angeles Content Hollywood 190

socalTECH

JUNE 25, 2012

How do you sort through all that social media activity you are driving, and figure out who really cares about what you're posting? Mark Sylvester sat down with us to talk about the new project, and how it's applying what they've learned building their visual analysis tools to the world of Facebook and social media.

Social Media 203

Social Media Startup Tool LAMP 203

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. Includes content mobile guides, ie. Makes money by partnering with brands and marketers to publish location-triggered content. Competitors: Google (Invite Media) , MediaMath , X+1. It’s awesome. Foursquare.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

SoCal CTO

FEBRUARY 20, 2007

LA is a vibrant community with a rich network of angels that fund early stage companies, lots of VCs, easy access to big media, lots of innovation in media, mobile content, games, green, health care, and many, many others. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

Tech Zulu Event

APRIL 1, 2015

Pull your audience with content. With online marketing, marketers produce great content to pull the audience towards their brand. Content marketing plays a big role here because it is the content that makes a brand relevant. Post content that puts emphasis on what your brand stands for. Focus on customers.

Guide 40

Guide Social Media Content Advertising 40

Tech Zulu Event

FEBRUARY 5, 2014

Peter Csathy – CEO Manatt Digital Media Ventures, accomplished media and digital media entrepreneur. For a full breakdown of each of our speakers’ backgrounds, visit our event info site ! Peter Csathy jumps in to answer questions about content. Get yourself up to speed by reading through JATI, Inc.’s

Startup 95

Startup Google Education Venture Capital 95

socalTECH

SEPTEMBER 30, 2009

The fund--started by Brian Garrett and Rick Smith --has been focused on digital media investments, and so far has made investments in six companies. We're describing ourselves as a micro-cap venture fund, focused on digital media opportunities in the emerging ecosystem of Southern California. They've got some nice metrics behind them.

Southern California 153

Southern California Startup Palomar Rustic Canyon 153

Tech Zulu Event

JULY 20, 2012

He is the Content Strategist and CEO of FatDUX, headquartered in Copahagen, Denmark, a global company specializing in user experience with offices worldwide in Los Angeles, Budapest, Zagreb and Prague. “This talk of ‘new media’, which is actually not very new, has people thinking this is a different ball game.

Social Media 101

Social Media Design Los Angeles Media 101

SoCal CTO

NOVEMBER 10, 2009

What were those and how is that changing now given how things are changing in social media? My guess is that will be the case with a lot of different kinds of content and applications. I'm working quite a bit with startups who are leveraging social media, but I'm finding it hard to predict success and metrics.

Product 150

Product Entrepreneur Social Media Google 150

Tech Zulu Event

MARCH 1, 2010

It gets even easier if you use a content management system like WordPress or Blogger because of the use of commonly included page elements like headers and footers. With goals in place, your metrics have so much more meaning and the time you spend analyzing data will drive more informed decisions geared at improving your conversion rates.

Google 68

Google eBook JavaScript Mahalo 68

Tech Zulu Event

MARCH 25, 2014

This year, it being our third year in a row conducting on site interviews and live streaming, we definitely had to ensure this year’s lineup was up to snuff with the great ongoings of SXSW. Ryan Magnussen – Grail , making content curation on the web even easier. Here are some sites from the trade show floor!

Entertainment 99

Entertainment Google Entrepreneur Course 99

Both Sides of the Table

MARCH 25, 2016

The metrics were good but we wondered how much better they would be when we expanded our product. SEO doesn’t just happen – it requires a content strategy, inbound links, relevancy, keyword strategies, etc. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

JUNE 12, 2010

Content, of course, is the same!]. In the media NYC is “hot” right now yet having just spent 6 days in NY I heard many similar stories as I get in LA: not enough VC and hard to get great tech resources. How did they end up with such an irreverent site and what was their objective? Founded in 2008 by Mehdi Maghsoodnia.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

SoCal Delicious

SEPTEMBER 22, 2008

First, let me recommend reading a previous blog, called omg I’m just a startup, I can’t do those fancy metrics. The main things I like to look at are new versus return visitors, top content pages, what pages are causing bounces, etc. Aggregate metrics. Content creation? This blog is to address these questions.

Startup 29

Startup IP Email Report 29

Startup Professionals Musings

JULY 22, 2013

Make your startup valuable and visible, with great content that can not be missed by online search, influencers, and offline events. Use social media in concert with a web site and offline media. entrepreneur startup metrics marketing sales business' Attract and get found by the right prospects. Marty Zwilling.

Sales 105

Sales Startup Metrics Customer 105

Startup Professionals Musings

JULY 22, 2019

Inbound marketing is all building two-way virtual relationships, which are the norm for today’s generation via social media, mobile apps, recommendations from “friends” and influencers, modern websites with customer-focused content, friendly forums, and chat bots. Implement marketing metrics based on inbound data.

Marketing 94

Marketing Social Media Technical Review Customer 94