Custom Development Customer Demand Design 
Both Sides of the Table
JUNE 13, 2013
I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. Steve Blank calls this “ customer development ” in which you built an initial product that is in search of “product / market fit.” This answers the question of “why buy anything?”
Tech Zulu Event
MAY 10, 2011
Overall, the capacity-crowd consisted of plenty of different professional identities, all tuning in to hear lead presenter David Binetti, Co-Founder and Business Model Designer for Votizen. He went on to explain a bit about the customer development model from Blanks: State business model assumptions.
Both Sides of the Table
MARCH 11, 2011
He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. They would give companies $250,000 to launch their products.
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