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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

Turn Your Organization Inside Out. As organizations we have become more open and I believe this is great for businesses and their customers. In the first 4 years of running BuildOnline we were an “Outside In&# organization. The Outside In organization had a one-way flow. Back then it seemed foreign.

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Steve Blank Discusses The Origin And Future Of The Lean Startup Movement

InfoChachkie

The Lean Startup approach dictates that successful customer development is an iterative process. By conceptualizing, selling, gathering feedback and then developing a product, startups achieve success more quickly and economically. Eric (Ries) was a student in one of the very earliest customer development classes at Berkley.

Startup 229
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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market. In my journey to better understand the sales process, my management team and I developed a sales methodology.

Sales 393
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LeanLA Presents: Beware of False Prophets

Tech Zulu Event

Overall, the capacity-crowd consisted of plenty of different professional identities, all tuning in to hear lead presenter David Binetti, Co-Founder and Business Model Designer for Votizen. He went on to explain a bit about the customer development model from Blanks: State business model assumptions.

Startup 86
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10 C-Level Positions That Are Red Flags For Funding

Startup Professionals Musings

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.

CTO Hire 100
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10 Job Titles Never Found in an Investable Startup

Startup Professionals Musings

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.

Startup 97
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Startup Weekend LA | Recap February 2012

Tech Zulu Event

Those with their ideas selected were out on the prowl, looking to recruit the top designer or developer in the room. While everyone developed their products throughout the day, SWLA teams briefly said hi to Marc Nager (StartupWeekend CEO) during a quick Skype call who was down in New Zealand facilitating Startup Weekend.

Startup 66