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TCVN Program: Customer Development

SoCal Tech Calendar

Thursday, January 24, 2019 -- TCVN Program: Customer Development. The four tracks are: Legal, Execution, Finance, and Marketing and will consist of a series of five, consecutive monthly programs designed to give the entrepreneur a comprehensive overview of each area. Who is your customer?

TCVN 100
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LA’s Replicated looks to increase R&D and hiring for its operations management software after raising $25 million

TechCrunch LA

The Los Angeles-based operations and security management software service, Replicated has raised $25 million to ramp up its staffing and scale its sales and marketing efforts. ” Replicated now counts 85 customers who pay for access to the platform and for every on-premise deployment that customers develop through the platform.

Software 224
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Customer Validation - 33 Great Articles

SoCal CTO

His basic point was: If someone, including me, tells you something isn’t a great idea and there’s no market for it there are only two acceptable responses. I’m going to take that thought out into the field and validate it with my customers." Customer Validation 101. Beware of Mentors. Either: "That’s interesting.

Customer 227
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Interview With Startup Boost, Matt Stodder and Blake Caldwell

socalTECH

They really have to have an understanding of why their product exists, why their project exists, who the market is for their product. They fail to understand what the market is, what their differentiation is to their customers. To excel, you have to know what those differentiators are to reach that market.

Startup 172
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Document Your MVP for a Developer

SoCal CTO

Business Concept The key first part of the conversation with a developer is having a good capture of the business more broadly. You might also have a business plan, marketing plan, financials, competitor analysis or other kinds of background document. The business canvas model is a good short list. Or you can have a pitch deck.

Develop 354
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How Startups Can Figure Out Sales: Amos Schwartzfarb, TechStars

socalTECH

The reason why, is my experience is in early stage sales and more specifically, in early stage customer development. Certainly, both inside the programs I have run at Techstars, as well as outside, I've always been that person where if someone has a question about sales or early customer development, they would direct them to me.

Sales 113
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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market. When external factors drive adoption of your solution you have instant product / market fit.

Sales 393