socalTECH

JULY 30, 2021

Los Angeles-based influencer marketing software provider CreatorIQ said this week that it has named Max Powers as the company's new Chief Customer Officer. CreatorIQ says its customers include AB Inbev, Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever. Powers was most recently SVP, Business Operations at TeleSign.

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Customer Custom Education Los Angeles 113

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising. The key is consistency.

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Startup Professionals Musings

OCTOBER 21, 2023

Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Here are some basic principles from my own experience that will improve your odds and keep you on the right track: Recognize that you are not the market.

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Customer Custom Satisfaction Sales 109

TechCrunch LA

MAY 3, 2022

Upgrade’s e-commerce marketplace has two sides: one that enables consumers to choose a vetted stylist and have their wig colored or customized based on their desired look. However, although they are providing such significant value, a lot of them operate with limited funding and resources, which ultimately affects the customer experience.

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Tool Customer Custom Marketing 179

Berkonomics

MARCH 11, 2021

Here’s the question: Sean Ellis, the marketing guru behind DropBox and other successes, advises clients that “The most important question on a survey is , ‘How would you feel if you could no longer use this product?’” He goes on to quantify the response. Why it’s a great question. What a great test. Other question for a great survey.

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Customer Custom Case Study Email 218

Berkonomics

JULY 27, 2017

Your customers know what they want more than you do. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. The customer would be the first to receive the new functionality in a new release. Find one to teach you.

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Customer Custom Design Conference 243

Startup Professionals Musings

MARCH 20, 2023

Instead, they need to validate a customer problem and real market need first. Don’t create solutions looking for a problem , since investors ignore these, and customers other than early adopters will be hard to find. I say again, customers buy solutions, not technology. Your passion isn’t enough to create a market.

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Customer Custom Social Media Technology 110

Berkonomics

AUGUST 3, 2017

First customers are critical. Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product. Make your customer a partner in the process.

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Customer Custom Resource Sales 243

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Display advertising.

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Customer Custom Marketing Startup 146

Startup Professionals Musings

NOVEMBER 20, 2022

As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. Customers now put big value on experience, social impact, empowerment, and feedback.

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Customer Custom Competition Netflix 103

Startup Professionals Musings

JULY 16, 2022

We are living in a new generation of business, where customers drive the experience, and highly engaged employees are required to keep up with customer expectations. The bottom line is that by directing your actions toward helping others pursue their dreams and customer dreams, you will make amazing progress in achieving your own.

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Customer Custom Coach Satisfaction 152

Startup Professionals Musings

AUGUST 14, 2021

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. They expect you to be there, to know their history as a customer, and to treat them with priority and respect.

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Customer Custom Social Media Design 171

Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends. Don’t assume that early input is adequate.

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Customer Custom Design Product 150

Startup Professionals Musings

OCTOBER 30, 2022

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

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Customer Custom Startup Course 146

Startup Professionals Musings

DECEMBER 25, 2021

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

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Customer Custom Sales Social Media 136

Startup Professionals Musings

JUNE 23, 2021

As a consumer, I rarely pay attention to your marketing pitch, but I certainly always remember a exceptionally positive total experience with your team, based on a memorable set of interactions from first contact to discussions with friends. Incent and reward employees who delight customers. That approach still is meaningful today.

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Customer Custom Technical Review Metrics 147

socalTECH

MARCH 6, 2020

San Diego-based Cubic Corporation said this week that it has named Min Wei as the company's Senior Vice President and Chief Customer Officer. Wei has been at Cubic since 2009. READ MORE>>.

Customer 113

Customer Custom San Diego Training 113

Startup Professionals Musings

DECEMBER 13, 2020

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. Start with feedback from real customers, set measurable objectives, and make sure rewards and incentives are tempered by customer experiences, rather than only internal thresholds.

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Customer Custom Services Startup 168

Startup Professionals Musings

SEPTEMBER 16, 2020

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. There is no one set of exceptional experiences that will work for all customers.

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Customer Custom Social Media Satisfaction 158

Startup Professionals Musings

MAY 9, 2022

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver exceptional experiences to their customers. Keep your team happy to create engaged customers. Gregg Lederman, in his classic book, “ ENGAGED!:

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Customer Custom Services Training 123

socalTECH

MAY 2, 2019

Los Angeles-based financial software developer BlackLine said on Thursday that it has expanded its customer base, adding such notable customers as Volvo, Waymo, AstraZeneca, the operator of Applebee's, and many others to its list of 2,700 companies who are using its products. READ MORE>>.

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Customer Custom Software Development Los Angeles 113

socalTECH

MARCH 27, 2014

Woodland Hills-based online local online marketing provider ReachLocal is bragging today that it has signed up 1,000 clients for its new ReachEdge marketing automation product. reachlocal marketing automation customers leads software' READ MORE>>.

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ReachLocal Woodland Hills Customer Custom 153

Startup Professionals Musings

DECEMBER 18, 2020

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

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Customer Custom Social Media Technical Review 173

Startup Professionals Musings

DECEMBER 22, 2021

As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers. Make every customer experience memorable.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Mr. Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

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Customer Custom Acquisition Technical Review 100

socalTECH

SEPTEMBER 19, 2019

Los Angeles-based Centerfield , a company which provides marketing and customer acquisition to the residential services, business services, and telecommunications markets, says it has launched a new product, called Insights by Scout. Pricing on the new product was not announced. READ MORE>>.

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Acquisition Customer Custom Product 100

Both Sides of the Table

JULY 9, 2013

You know exactly when you want to sell to this customer and presumably it’s this quarter! And with scarce resources it’s your job to decide which door this lead must go through – sales or marketing. Which customers to target: Elephants, Deer or Rabbits ? ” Hand this deal over to marketing to nurture for you.

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Customer Custom Marketing Newsletter 324

socalTECH

SEPTEMBER 8, 2021

Customers of the Whole Foods Market in Sherman Oaks will soon get a new option for purchases: they will be able to "just walk out" the door and have their grocery purchases automatically charged based on computer vision and other sensors. According to Amazon, two stores--one in Washington D.C.,

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Sherman Oaks Customer Custom Technology 113

Startup Professionals Musings

DECEMBER 18, 2021

Customers are people too, so customers tend to take their relationship with a brand personally. But how do you know if your brand is projecting warmth and competence to your customers? For loyal customers, a business has to first demonstrate genuine warmth, concern, and commitment. Brands are people first.

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Customer Custom Commerce Social Media 109

Startup Professionals Musings

JANUARY 11, 2020

They forget that adapting their company and themselves as their customers evolve is the key to long-term survival. Think of Blockbuster and Toys ‘R’ Us , both of whom missed customer changes and the move to online. Create an overt strategy to react to emerging customer trends. Remember when you were a startup?

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Customer Custom Examples IBM 143

Berkonomics

DECEMBER 10, 2015

Both of these time–honored methods of reaching our customers have worked for as long as there was print and radio–TV to get the message out. But the leaders of this new school practice customer–driven communication, personalized to the point of basing communication upon individual customer behavior. She bought again. Old school?

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Customer Custom Marketing Email 120

Startup Professionals Musings

FEBRUARY 4, 2023

Businesses see this as the Holy Grail for finally being able to predict who, where, and when customers will buy their existing solutions, and what their future solutions must look like to be attractive. According to published estimates , ninety percent of the data in the world today was captured in the last two years, at roughly 2.5

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Customer Custom Social Media Research 115

Startup Professionals Musings

OCTOBER 10, 2021

Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the total opportunity, so it’s easy to get mislead on the real requirements of mainstream customers. The good news is that early adopters are never reluctant to sign up as beta customers and will provide you early feedback on product quality.

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Customer Custom Technical Review Product 117

Startup Professionals Musings

APRIL 1, 2020

Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. For example, Xerox tried to broaden the use of "xerox" as the standard term for "photocopying" to extend their existing customer segment into office automation and all kinds of computing.

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Customer Custom Technical Review Examples 123

SoCal Tech Calendar

JANUARY 23, 2019

Thursday, January 24, 2019 -- TCVN Program: Customer Development. The four tracks are: Legal, Execution, Finance, and Marketing and will consist of a series of five, consecutive monthly programs designed to give the entrepreneur a comprehensive overview of each area. Who is your customer? See [link] (more)

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Startup Professionals Musings

SEPTEMBER 25, 2020

The world keeps changing, and visible business strategies that worked well in the past, including being the premium brand or low price producer, simply don’t get the customer loyalty they once did. Today, customers are looking for real relationships, a memorable shopping experience, and satisfaction of a higher purpose.

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Customer Custom Satisfaction Examples 133

L.A. Business Journal

NOVEMBER 1, 2021

When it launched 12 years ago as a solar panel installation spin-off business, Pasadena-based SunGreen Systems Inc.could have tried to compete with major players in the residential solar rooftop market.

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Customer Custom Pasadena Marketing 246