SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. SEO for Startups )? Major Phases / Major Features - What are the major features in the major phases for the product?

Develop 384

Develop Development Startup SEO 384

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. Like many product managers, my background is fairly eclectic. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. Tell me a bit about your background.

Product 150

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InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

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Tech Zulu Event

JANUARY 28, 2016

During the past twenty five years, software programs utilized by business underwent tremendous changes. The growing popularity of platforms with big data capabilities means that more business software programs will likely emphasize real time data analysis in the future, also. The use of a cloud holds many advantages.

Software 40

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socalTECH

JULY 17, 2009

San Diego-based Covario , a developer of search engine marketing automation tools, said earlier this week that it has rolled out a new product which the firm will further automate keyword marketing for customers. According to the firm, it has launched a product called D3- Data Driven Decisions for Search Engine Optimization (SEO).

Search Engine Optimization 100

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Startup Professionals Musings

FEBRUARY 21, 2011

You don’t need to invent an innovative product to be a real entrepreneur. They are not the generalists required for new product startups. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation.

Entrepreneur 89

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SoCal CTO

MARCH 13, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Good stuff. Posted byTony Karrer at 6:58 AM 1 comments: Jon Miller said.

CTO Coach 150

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Both Sides of the Table

MARCH 25, 2016

It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

JULY 14, 2010

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Similar with product features. Let me give you an example.

Startup 323

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Tech Zulu Event

MAY 15, 2015

Workflow Software. You’ll be amazed at the results you can achieve with workflow software. This software helps you take important shortcuts to save time and make money. You’ll keep in touch with your customers quickly and easily. Business Process Management Software. Prioritize. Learn when to say no.

SEO 40

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socalTECH

FEBRUARY 15, 2019

Now we're in over 100 cities and have over 10,000 clients, 10,000 tutors, and a platform which is working very efficiently, and gives the customer what they want. In terms of where we offer to our customers, we have 250 different areas, from early childhood to studying for an MCAT or the bar. That's a great question.

Startup 113

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Startup Professionals Musings

SEPTEMBER 15, 2013

You don’t need to invent an innovative product to be a real entrepreneur. They are not the generalists required for new product startups. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). My general rule is that it’s good to be stealth in the early days while you’re building your product and testing your market. It’s a buggy product but pretty damn cool.

Marketing 380

Marketing Startup Press Technical Advisors 380

socalTECH

MARCH 21, 2011

Gordon Gould , the co-founder of SmartPants, talks about the company and how it's applying what he learned founding ThisNext and from a long experience in the social media market to the consumer products goods area--what he describes as Brands 2.0. First, talk about what SmartPants Vitamins are? We give it to our own kids.

Web 225

Web Social Media SEO Media 225

Startup Professionals Musings

JUNE 18, 2012

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Technology costs. Sales and marketing costs.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

socalTECH

MAY 5, 2009

The second, is we provide fulfillment services, such as product shipments. Third, is we provide customer care and phone support for orders; the fourth is the software technology, the platform that powers everything. There's now a warehouse in Canada, because half of their customer base is Canadian.

Venture Capital 113

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Startup Professionals Musings

FEBRUARY 15, 2011

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Technology costs. Sales and marketing costs.

Entrepreneur 94

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SoCal CTO

MARCH 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Venture Capital 150

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SoCal CTO

MARCH 9, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Venture Capital 150

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Both Sides of the Table

APRIL 23, 2011

The idea was right but the timing was early and required a pivot into being a software company. Mike built a white label product that let large publishers leverage text based ads by building their own marketplace rather than using Ad Words. ESPN, Forbes, AOL were customers. The in invest in IT (Software + Internet + Healthcare).

Capital 265

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SoCal CTO

MARCH 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

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SoCal CTO

MARCH 5, 2007

You create something that has value and gets traction and yet youve created it in a way that the software is considered "free." There are quite a few other Software Development Companies in Southern California working on open source and/or freemium business models. I understand his frustration.

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SoCal CTO

MARCH 20, 2007

I would agree that Apples product design would suggest that it aims at Time Poor buyers. However, the ubiquity of the iPod including use by many folks who certainly would fall in the Time Rich category (lots of time to play with music) suggests that their product and marketing appeals to both segments.

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SoCal CTO

FEBRUARY 28, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

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SoCal CTO

FEBRUARY 25, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

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SoCal CTO

MARCH 1, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

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SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

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SoCal CTO

MARCH 12, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

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SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Los Angeles 150

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SoCal CTO

FEBRUARY 27, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

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SoCal CTO

FEBRUARY 25, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

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SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

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SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

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Both Sides of the Table

JANUARY 22, 2014

Traditional software vs. SaaS. SEO marketing vs. social marketing. Simply put – I’d be in search of a VC who had an intuitive sense of my product, my customers, my organizational issues, my competitors, etc. Think of web vs. mobile. EQ and Team Leadership? Nail on the head.

Venture Capital 364

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SoCal CTO

FEBRUARY 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

CTO Coach 150

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Startup Professionals Musings

NOVEMBER 27, 2011

For businesses, these are now prime sources of business networking, customer service, and client leads. Techniques include search engine optimization (SEO) and paid result placement. Wikipedia started this, but it is also used for technical support, software, and product reviews. Do you have a business presence there?

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

FEBRUARY 13, 2010

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Technology costs. Sales and marketing costs.

Startup 50

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