beware-the-consultant Customer Related Topics 
SoCal CTO
OCTOBER 6, 2011
Beware of Mentors. I’m going to take that thought out into the field and validate it with my customers." I’ve spoken to dozens of customers, I have a validated customer persona, built an MVP to test key behavioral hypotheses, and the data doesn’t back what you’re saying." Customer Validation 101.
Startup Professionals Musings
OCTOBER 28, 2020
He brings a wealth of experience to the table, based on years of consulting work with middle market companies around the world. Give special attention to traits that fit your specific customer context, or a higher purpose you espouse, such as a focus on the environment. Beware of biases that can work against strategic initiatives.
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InfoChachkie
DECEMBER 2, 2009
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.
InfoChachkie
MAY 16, 2011
Thus, you must first create the playbook by which an independent sales rep can readily sell your product, including: identifying objections and developing strategies to overcome them, creating reference accounts and establishing meaningful customer adoption. “Learn from the mistakes of others. Entrepreneurship is best learned experientially.
InfoChachkie
OCTOBER 24, 2011
It may sound counterintuitive, but the greater constraint investors place on their financial resources during a downturn, the better your chances of success, given (of course) that your adVenture is able to either secure funding or generate adequate revenue from customers, as described below in reason #7 – Customer Dollars Taste Great.
SoCal CTO
SEPTEMBER 20, 2011
One of the readers asked my opinion around sharing your startup concept: My first question has always been - how do you protect your idea while shopping around for feedback, partners, developers, etc.? Especially if the idea could be whipped-up by a few 24-year olds in a few weeks? Lots of thoughts here. You’ll get suggestions for improvements.
SoCal CTO
SEPTEMBER 20, 2011
One of the readers asked my opinion around sharing your startup concept: My first question has always been - how do you protect your idea while shopping around for feedback, partners, developers, etc.? Especially if the idea could be whipped-up by a few 24-year olds in a few weeks? Lots of thoughts here. You’ll get suggestions for improvements.
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