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8 Keys To Developing Exciting Business Relationships

Startup Professionals Musings

Yet I find that many entrepreneurs struggle and fail with that transition from personally developing an innovative new idea, to building all the relationships necessary to transform their idea into a successful business. These relationships include investors, an operational team , and customers.

Develop 136
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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. You need to give them advance notice of your product development or better yet let them help influence your direction. Sure, they need a little social proof.

Marketing 294
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Realistic Strategies For Funding Product Development

Startup Professionals Musings

Yet I still get too many business plans that clearly are looking for money to do research and development (R&D) on a new and unproven technology. Applied research is still primarily scientific study, seeking to solve practical problems, but doesn’t yet focus on a commercial product. Technology pilots. Business commercialization.

Develop 102
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Recruitment Goal In Obama Precision Med Study: 1M in 3 or 4 Years

Xconomy

The Obama administration’s push to sign up one million Americans for a long-term health study will start in New York, Pittsburgh, Chicago, and Tucson, AZ, top health officials said today. The VA is running its own long-term study with nearly half a million participants so far.).

Study 59
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4 Chasms And 5 Customer Types That Kill Entrepreneurs

Startup Professionals Musings

In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Missions and products that are too broad confuse your team, your customers, and potential investors. Product development chasm. Customer support chasm.

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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Often, despite your passion and expectation, customers don’t immediately see the value and need that you see, and you have no idea why the initiative is stuck , and what could be the real customer issue or fix. Customers won’t buy what they can’t find or don’t understand. Solution may require new category development time.

Product 141
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6 Observations On Key Challenges Facing Every Startup

Startup Professionals Musings

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.