Startup Professionals Musings
MAY 12, 2021
If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If customers don’t know you exist, you can’t solve their problem, they won’t buy.
Startup Professionals Musings
APRIL 20, 2020
Most small businesses I advise still rely on traditional advertising models, assuming they can create enough media “noise” to get customers attention and sway them. Instead, it publishes actual customer “Photos of the Day,” highlighting the customer’s thrill of adventure purpose. These engagements well accepted by all.
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Startup Professionals Musings
NOVEMBER 5, 2018
Tech may be the tool, but hospitality – making life a little easier, more comfortable, and more enjoyable for your customer, is the winning focus. Unfortunately, too many of the technical entrepreneurs I mentor and advise are focused on their technology, and assume that the value will be self-evident to customers.
Both Sides of the Table
JULY 5, 2010
You attend five customer meetings together over a two-week period and after each meeting you replay the results in the office about what it meant. We spend hours of seemingly “wasted&# time just in these informal chats simply shooting the shit. If they can’t, I doubt it will become a big, important technical company.
Startup Professionals Musings
DECEMBER 17, 2018
Most of the entrepreneurs I advise today are ready to declare success when they get that first surge of traction with a real customer. You need to find investors for funding, vendors for volume manufacturing, processes for repeatable execution, as well as marketing and distribution to attract customers far beyond your pilot rollout.
Eric Greenspan
FEBRUARY 2, 2010
He told me this was a service the BBB provided to its customers since they saved so much money on the same service. In most cases these viewings are done by potential customers who are checking on your company’s rating. We also want you to use and understand this valuable product so that you may attract and retain customers.
Both Sides of the Table
AUGUST 17, 2009
You can probably get loads of information on Legal Zoom also. Get customer input. People design their products in a box assuming that they’ll show customers later and get feedback. Interview customers to better articulate their problems. Here is just one (I don’t endorse them – there are many).
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