Startup Professionals Musings

MAY 14, 2017

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. To get to the core of what’s relevant to customers, you need to know them well.

Content 67

Content Marketing Newsletter Writing 67

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

MARCH 9, 2020

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Continually add new marketing and distribution partners.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

socalTECH

NOVEMBER 9, 2011

The Santa Barbara-based online division of Citrix said this morning that it is targeting developers this morning, with a new set of resources aimed at helping customers, partners, and developers to integrate their products with its various GoTo products, including GoToMeeting, GoToWebinar, and GoToTraining. READ MORE>>.

Develop 124

Develop Development Santa Barbara Resource 124

Startup Professionals Musings

MAY 23, 2021

Others are really marketers out to make money fast, and believe that they can entice customers to any offering. The drivers for your strategic plan come from at least four directions: World of experts (books, consultants, webinars). External forces (competitors and customers). But none have any lock on success.

Entrepreneur 134

Entrepreneur Framework Mentor Web 134

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 94

Marketing Startup Social Media SEM 94

Both Sides of the Table

NOVEMBER 16, 2014

But if you level up , raise capital and grow customers, revenue and staff – life changes. Eventually you need a VP of Product to handle your product roadmap, a CTO for engineering leadership and VPs of sales, marketing & biz dev. Marketing of course often feels the opposite. A larger marketing team? Engineering?

Entrepreneur 385

Entrepreneur CTO Hire Startup Sales 385

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

Startup Professionals Musings

JANUARY 26, 2014

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. To get to the core of what’s relevant to customers, you need to know them well.

Startup 103

Startup Content Newsletter Writing 103

Startup Professionals Musings

DECEMBER 1, 2012

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. To get to the core of what’s relevant to customers, you need to know them well.

Content 99

Content Startup Newsletter Writing 99

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

JULY 29, 2016

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Continually add new marketing and distribution partners.

Search Engine Optimization 57

Search Engine Optimization Startup Social Media Metrics 57

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 115

Social Media Media Startup Social Network 115

socalTECH

JUNE 8, 2011

But, with the economy turning south in 2008, lots of those customers went out of business. In the meantime, Groupon came along, and our media customers started to lose advertising. We realized that no one had built a Groupon-like platform, so we built one because our customer asked for it. That's where Deal Current was born.

Platform 263

Platform Training Software Review Advertising 263

Startup Professionals Musings

JULY 25, 2011

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. To get to the core of what’s relevant to customers, you need to know them well.

Content 94

Content Startup Newsletter Writing 94

Startup Professionals Musings

JUNE 5, 2014

Sponsored by VISA Business With all the new technology available today for video conferencing, interactive social media, and webinars, you may think that travel is no longer a requirement for starting a small business. Startup market research and focus groups. You would be wrong. Brand building requires travel time.

Startup 100

Startup Tips Mentor Conference 100

InfoChachkie

JULY 26, 2010

Entrepreneurs can emulate de la Guerra’s strategy and make their adVenture appear far larger than reality and thus increasing its influence and market reach while discouraging competitive threats by creating an industry alliance. We naturally exploited this market reality by allowing alliance members to set up small booths at our conferences.

Entrepreneur 168

Entrepreneur Santa Barbara Startup Conference 168

Tech Zulu Event

APRIL 1, 2013

CreatorUp is the online web series school teaching the next generation of web series creators how to make and market their own new video projects on the web. Mike’s work in sales, marketing, distribution, and business development is essential to customer acquisition, growth, and scalability. What inspired you? How does it work?

Web 93

Web USC Course Guide 93

Startup Professionals Musings

FEBRUARY 6, 2013

Others are really marketers out to make money fast, and believe that they can entice customers to any offering. The drivers for your strategic plan come from at least four directions: World of experts (books, consultants, webinars). External forces (competitors and customers). But none have any lock on success.

Entrepreneur 96

Entrepreneur Mentor Framework Web 96