Startup Professionals Musings

MARCH 12, 2017

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measure customer response and action.

Social Media 69

Social Media Media Metrics Satisfaction 69

Startup Professionals Musings

OCTOBER 11, 2010

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations.

Social Media 84

Social Media Metrics Media Satisfaction 84

Startup Professionals Musings

FEBRUARY 8, 2015

Many startups and mature businesses have not yet accepted the fact that customer satisfaction and loyalty in this “always connected” age are about more than product and service quality. They are all about how customers broadcast their pleasure or unhappiness to others. Customer upsell: Sell more to existing customers.

Customer 100

Customer Custom Satisfaction Social Media 100

Startup Professionals Musings

AUGUST 25, 2023

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property. Test your plan to get feedback from real customers.

Social Media 98

Social Media Metrics Media Tool 98

Startup Professionals Musings

MAY 5, 2013

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations.

Social Media 102

Social Media Media Entrepreneur Metrics 102

Startup Professionals Musings

OCTOBER 11, 2013

Many startups and mature businesses have not yet adapted to the fact that customer satisfaction in this “always connected” age is more than product and service quality. It’s more about which customers broadcast their pleasure or unhappiness to others. Customer upsell, selling more to existing customers.

Customer 97

Customer Custom Satisfaction Social Media 97

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. Many soon find that what you do in a personal context doesn’t necessarily translate to your business, and measuring business value is quite different from measuring personal satisfaction.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

APRIL 30, 2023

And we all know Facebook didn’t invent social media. Certainly I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. Market research can thus be based on real customers and a previously tested market. Martin Zwilling

Social Media 92

Social Media Study Research Satisfaction 92

Startup Professionals Musings

JANUARY 22, 2021

Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short. Start selling it before you build it.

Sales 165

Sales Customer Custom Social Media 165

Startup Professionals Musings

JANUARY 6, 2021

Every new business I know dreams of building momentum in their business, where growth continues to increase, customers become your best advocates, and employee motivation is high. Unfortunately, with limited resources, this isn’t possible, and it frustrates customers and the team. Focus first on finding more of the right customers.

Technical Review 160

Technical Review Technical Advisors Startup Mentor 160

Startup Professionals Musings

AUGUST 1, 2021

The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change. You continually get frustrated with your team members, customers, vendors, and partners. But nobody said it would be easy. It’s very frustrating.

Entrepreneur 174

Entrepreneur Search Engine Optimization Satisfaction Social Media 174

Startup Professionals Musings

AUGUST 8, 2020

And we all know Facebook didn’t invent social media. Certainly I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. Market research can thus be based on real customers and a previously tested market. Martin Zwilling.

Startup 157

Startup Social Media Study Research 157

Startup Professionals Musings

MARCH 19, 2022

Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success. In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology. Make sure clients know how you manage your business.

Services 121

Services Technical Review Social Media Case Study 121

TechEmpower

OCTOBER 9, 2023

With Generative AI and LLMs, new avenues for improving operational efficiency and user satisfaction are emerging every day. This category encompasses a vast array of content, from emails and text documents to social media posts. Such a format is convenient for traditional search methods, where specific fields can be queried directly.

Generative AI 346

Generative AI Artificial Inteligence Tool Knowledge Base 346

Startup Professionals Musings

MAY 5, 2017

In addition to legal and local requirements, you need a business name that is available as a website domain name, and a user name on key social media channels, including Facebook, YouTube, and Twitter. Having a website won’t help if customers can’t find it. Use social media to actively engage with your customers.

Social Media 57

Social Media Search Engine Optimization Startup Customer 57

Startup Professionals Musings

SEPTEMBER 3, 2018

And we all know Facebook didn’t invent social media. Certainly I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. Market research can thus be based on real customers and a previously tested market. Martin Zwilling.

Startup 65

Startup Social Media Study Research 65

Startup Professionals Musings

APRIL 20, 2015

Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short. Start selling it before you build it.

Startup 107

Startup Sales Customer Custom 107

Startup Professionals Musings

FEBRUARY 23, 2018

Use social media for more visibility. Adopt a project-based revenue model with metrics. Treat every business as a customer, not a client. A client relationship suggests that the consultant is in charge, whereas the customer designation recognizes the more modern model of the customer in control.

Social Media 56

Social Media Software Review Customer Custom 56

Startup Professionals Musings

DECEMBER 30, 2016

Most people have heard of Foursquare for local nightlife and Airbnb for rooms, but other nationally recognized sources for local services are still hard to find, including social media, local news, advertising, and event calendars. You need local partners and relationships for credibility. Monetization may require multiple business models.

Advertising 63

Advertising Content Social Media Satisfaction 63

Startup Professionals Musings

JUNE 3, 2015

The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change. You continually get frustrated with your team members, customers, vendors, and partners. But nobody said it would be easy. It’s very frustrating.

Entrepreneur 111

Entrepreneur Search Engine Optimization Satisfaction Social Media 111

Startup Professionals Musings

JULY 30, 2014

Certainly, I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. Market research can thus be based on real customers and a previously tested market. Timing is critical, as well as a focus on marketing and customer satisfaction.

Technology 103

Technology Entrepreneur Study Research 103

InfoChachkie

JANUARY 16, 2018

We have customers from so many different industries like software, financial services, healthcare, and media. We could also spend time talking with customers rather than updating investors. Within six months we launched with a minimum feature set that a few customers were willing to pay for.

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

Startup Professionals Musings

AUGUST 21, 2016

Certainly I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. Market research can thus be based on real customers and a previously tested market. Timing is critical, as well as focus on marketing and customer satisfaction.

Technology 57

Technology Startup Study Research 57

Startup Professionals Musings

JUNE 4, 2016

The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change. You continually get frustrated with your team members, customers, vendors, and partners. But nobody said it would be easy. It’s very frustrating.

Search Engine Optimization 55

Search Engine Optimization Satisfaction Entrepreneur Social Media 55